新媒体与社会（第九辑）
| 书 名： |
新媒体与社会（第九辑） |
| 英 文 名： |
New Media and Society （No.9）
|
| 作 者： |
谢耘耕 陈虹 |
| I S B N： |
978-7-5097-6607-1 |
| 关 键 词： |
媒体（新闻） 社会学 研究 |
| 出版日期： |
2014-11-01 |
中文摘要
《新媒体与社会》辑刊是上海交通大学新媒体与社会研究中心推出的系列辑刊，是国内第一本以新媒体与社会为基本研究范畴的学术辑刊。此为第九辑。本辑包括“观点荟萃”“圆桌论坛”“专题报告”“学术沙龙”“个案研究”“他山之石”等栏目。在“圆桌论坛”中，介绍了2014中国传媒品牌高峰论坛的精彩内容，“专题报告”包括《2014中国大学生消费行为与品牌认知调查报告》和《2014中国大学生择业倾向调查报告》。“学术沙龙”则收录了7篇论文，内容包括大数据研究、微电影研究、上市企业危机事件中的媒体策略研究等。“个案研究”分析了5个案例，其中包括《“马航失联”事件报道中记者采写力的分析模型建构研究——基于新华社和路透社新闻文本的对比分析》。“他山之石”则介绍了香港的传媒生态。本书既可作为学界研究新媒体的参考资料，又可作为业界、读者了解新媒体、认知新媒体的案头读物。
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圆桌论坛
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专题报告
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个案研究
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他山之石
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