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新媒体前沿发展报告(2014)

书 名: 新媒体前沿发展报告(2014)
英 文 名: NEW MEDIA INDUSTRIES FRONTIERS(2014)
作 者:  胡正荣 唐晓芬 李继东
I S B N: 978-7-5097-6988-1
关 键 词:  媒体(新闻) 发展 研究报告 世界 2014
出版日期: 2014-12-01

中文摘要

从互联网到移动互联网,从电子商务到社交媒体,新媒体形态和新媒体业务的快速拓展,在给传统媒体带来冲击的同时,也带来新思维和新业态。

国内传统媒体全媒体转型的经验表明,全媒体转型不是空谈概念,也不是脱离传统业务另起炉灶,而是依托原有核心业务、引入互联网思维、创新商业模式、整合产业价值链的核心竞争力再造。

本书结合中国、日本、韩国、英国、法国、德国和美国等国家的新媒体发展概况,对深圳广电集团、世界三大通讯社、《赫芬顿邮报》、斯普林格出版集团、《南方都市报》、澎湃新闻、凤凰新媒体等机构的全媒体发展轨迹进行深入分析。此外,本书还围绕传统媒体转型路径、社交网络音乐集成传播、OTT TV、中国传统出版商APP应用、年度新媒体技术动态、美国政府互联网管制、中国信息传播产业国家战略和产业格局等专题展开研究。

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