中国动漫产业发展报告（2015）
| 书 名： |
中国动漫产业发展报告（2015） |
| 英 文 名： |
ANNUAL REPORT ON DEVELOPMENT OF CHINA’S ANIMATION INDUSTRY （2015）
|
| 作 者： |
郑玉明 牛兴侦 卢斌 |
| I S B N： |
978-7-5097-7641-4 |
| 丛 书 名： |
数字娱乐产业蓝皮书
订阅
|
| 关 键 词： |
动画片 产业发展 研究报告 中国 2015 |
| 出版日期： |
2015-09-01 |
中文摘要
《动漫蓝皮书：中国动漫产业发展报告（2015）》是由北京电影学院中国动画研究院和北京电影学院现代创意媒体学院牵头，联合国内外众多专家学者和业界精英共同编撰的年度性动漫产业发展报告，自2011年以来已经连续推出了5本，见证并推动着中国动漫的持续发展。“动漫蓝皮书”自创建以来，以其翔实可信的数据和客观中肯的观点引起了较大的社会反响，得到了国内各大主流媒体的广泛关注，并在动漫业界和社会各界广泛流传开来，图书销量和品牌影响持续走高。
《动漫蓝皮书：中国动漫产业发展报告（2015）》继续沿用固有的理论研究框架，通过宏观、中观和微观的多层次研究分析精准把握其发展环境，在对中国动漫各领域全年发展状况进行分析的同时，也对中国动漫产业的未来发展趋势进行科学分析和预测判断。全书在结构上分为总报告、行业报告、发展战略、生产创作、品牌运营、教育科研、案例研究、国际发展、大事记等几大部分，对中国动漫产业全年的总体及细分板块、热点问题进行了深入而透彻的分析。
总报告是全书的核心内容。总报告认为，动漫产业作为基于产业融合形成的战略性新兴产业，具有先导性、成长性和辐射性等典型特征，在经济社会发展和文化建设中发挥着越来越重要的引领作用。2014年中国动漫产业创新步伐明显加快，国有民营、新老媒体多元主体竞合局面初步形成，业务形态更加丰富多元，产品类型更多，品质有所提升，市场活力、产业潜能进一步释放，整体进入结构调整、产业融合和转型升级的关键阶段。中国动漫产业以其强大的创意设计力量和品牌版权价值日渐融入国民经济大循环，在推动文化创意产业和相关产业融合发展、支撑文化产业趋于成为国民经济支柱性产业等方面发挥着重要作用。总报告提出，随着国家推动文化产业成为国民经济支柱产业战略的逐步落地，以及互联网对动漫产业发展的驱动力日渐增强，中国动漫产业正在进入以互联网为核心，跨形态、跨媒介、跨行业融合发展的新时代，动漫+互联网+相关产业的融合发展必将使动漫产业的未来格局发生根本性变化。对此，我们需要依靠实施创新驱动发展战略，着力提高产业发展的质量和效益，实现中国动漫产业提质增效升级和有质量有效益可持续的发展。
动漫产业是一个高速发展的新兴文化创意产业，具有典型的跨行业、跨领域、跨学科特征，而目前我国对于动漫产业的理论研究还很薄弱，特别是对于产业实践的理论化总结和引领性指导还远远不够。“动漫蓝皮书”致力于揭示动漫产业发展的基本规律和中国动漫的发展进程，为推进国产动漫的发展提供智力支持。本书集合了理论界和行业人士的诸多最新思想观点，对动漫产业和动漫经营进行了持续的理论探索，具有一定的理论创新意义。其对于政府主管部门、动漫创作传播和运营机构以及园区基地等相关服务机构都具有重要的参考价值，此外，对于动漫专业的高校师生和相关研究人员也是很有价值的参考书。
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品牌运营
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国际发展
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大事记
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