全球化时代的跨国传媒集团
| 书 名： |
全球化时代的跨国传媒集团 |
| 英 文 名： |
Multinational Media Group in the Globalization Age
|
| 作 者： |
王学成 |
| I S B N： |
7-80190-658-6 |
| 关 键 词： |
传播媒介 跨国公司 企业集团 研究 世界 |
| 出版日期： |
2005-08-01 |
中文摘要
本书将跨国传媒集团置于全球化的背景之下，从纵向上探讨了跨国传媒集团产生和发展的历史，从横向上分析了其经营战略及中国市场战略，并深入剖析了其全球市场的竞争优势及中国传媒业的应对策略。
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