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中国网络广告考察报告

书 名: 中国网络广告考察报告
英 文 名: Investigation Report on China’s Internet Advertisements
作 者: 杜骏飞
I S B N: 978-7-80230-712-4
丛 书 名: 江苏省哲学社会科学重点学术著作 订阅
关 键 词:  计算机网络 网络广告业 经营管理 技术导向 产业管理 中国
出版日期: 2007-07-01

中文摘要

本书旨在分析中国网络广告的发展态势,深入探讨网络广告业的成长规律,运营策略和监管制度,从诸多层面上对网络广告的生产与管理给予具体的建议和对策,作为一项传播学意义上的社会科学研究,本书亦名重于分析网络广告的传播机理,特别是网络广告受众的接受心理、网络广告主的类型特征、以及不同网络平台上网络广告的运营水平。本书主要面向网络、新闻、传播、广告,公共关系、经济等各界读者,供学术研究、业界运营、国家政策管理部门参考之用。

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