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如果说IT时代类似于工业时代的第一次工业革命，标志着信息文明的开端，那么DT时代则类似于工业时代的第二次工业革命，标志着信息文明逐步步入成熟期。当前，DT正在转入“产业快速发育”及“应用拉动”的发展阶段，模式创新与业态创新也开始出现。产业DT化意味着传统企业和行业将数据这种新的生产要素与其他要素融合起来，实现数据业务化，衍生出创新模式的过程。

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CommonID:DIR_17108165,ID:7108165,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:196234,name:2 范式篇：DT时代的“技术-经济”范式,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:7108129,AbstractCH:

2014年，阿里巴巴集团董事局主席马云提出了DT时代的全新理念。他认为，人类正从IT时代走向DT时代。IT时代是以自我控制、自我管理为主，而DT时代，则是以服务大众、激发生产力为主。马云先生在后续的数次演讲中指出DT时代的核心特征主要包括以下四点。

·利他主义—DT技术的核心是利他主义，“相信别人要比你重要，相信别人比你聪明，相信别人比你能干，相信只有别人成功，你才能成功”。

·体验—“DT时代一个非常重要的特征是体验，就是感受。我们20世纪讲了很多服务，不断地增加服务能力，其实客户要的不是服务，而是体验。”

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CommonID:DIR_17108204,ID:7108204,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:196235,name:3 模式篇：DT再造商业模式与组织模式,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:7108129,AbstractCH:

任何一轮大的技术革命，如果不能在微观层面的商业模式与组织模式上取得实质性突破，就很难说是实现了时代性的跨越。从工业时代到信息文明的第一阶段IT时代，再到第二阶段DT时代，都是如此。

我们的初步研究发现，在以“云计算+大数据”为主要表征的DT时代下，B端终于能够孕育出真正满足个性化、多样化需求的商业模式了（C2B），而与这一商业模式相对应的，则是“大平台+小前端”的企业内部与企业之间的组织方式（云端制）。

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技术创新带来商业变革，商业变革呼唤制度创新，同时也将带来新的生活方式、新的文化惯习。20世纪70年代之后迅速发展的IT革命，已经开启了“工业时代-信息时代”范式转移的历史进程。这既包括新技术、新产业、新的组织原则的转移，也包括工作、生活、沟通方式、文化惯习的转移。到了今天的DT时代，文化的变革进一步加速了。

对于DT时代的商业文明、生活方式、文化取向，人们有着各种不同的识见。然而，当越来越多的人逐渐习惯于在互联网上展开他们的生意与生活，逐渐习惯于把全球市场纳入自己惯常的思维框架中时，那些基层的、根本性的社会生活和文化发展，也会经由这样无数个细微的、嘈杂的、不起眼的小事件的累积，悄然发生巨大的转变。就在我们身边，就在今天，一个DT时代的新的商业文化景观，已经在这个网络化和全球化的DT时代萌芽、生根。它的样貌，也已经一点点显露。

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如果说“硬件+软件”的IT时代开启了信息文明的初级阶段，那么以“云计算+大数据”为表征的DT时代，则意味着信息文明快步走向成熟期。

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