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大数据时代的营销传播

书 名: 大数据时代的营销传播
英 文 名: Marketing Communications in Big Data Era
作 者: 阳翼
I S B N: 978-7-5097-8935-3
丛 书 名: 岭南广告学派丛书之数字营销传播研究系列 订阅
关 键 词:  网络营销 研究
出版日期: 2016-06-01

中文摘要

近年来,大数据给经济社会的各个领域带来了革命性的变化,广告业更是走在前列的若干领域之一。本书收录了“大数据时代的营销传播:第三届数字营销传播研究与应用国际研讨会”的前瞻性演讲实录和学术论文,内容涉及大数据时代营销传播的现状与趋势、策略与方法、效果与伦理等,可为学界研究和业界实践提供借鉴和参考。

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Matthijs Leendertse:Professor of Erasmus University Rotterdam in Holland。

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张荣显,澳门互联网研究学会会长。

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刘曜,腾讯网络媒体事业群在线营销总经理。

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谭辉煌,博士,湖北科技学院人文与传媒学院讲师。

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陈素白,厦门大学新闻传播学院副教授。

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唐文燕,厦门大学新闻传播学院2013级研究生。

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