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中国陶瓷产业发展报告(2016)

书 名: 中国陶瓷产业发展报告(2016)
英 文 名: ANNUAL REPORT ON DEVELOPMENT OF CERAMIC INDUSTRY IN CHINA (2016)
作 者:  左和平 黄速建 刘建丽 章立东
I S B N: 978-7-5097-9738-9
丛 书 名: 中国陶瓷产业蓝皮书
关 键 词:  中国 陶瓷工业 产业结构 产业布局 产业政策
出版日期: 2016-10-01

中文摘要

《中国陶瓷产业发展报告(2016)》是中国陶瓷产业蓝皮书的第一本,是从产业经济学视角对中国陶瓷产业发展展开的系统论述。本报告共分为四篇,分别是总报告、综合篇、工业篇和分报告,共16个部分,分别对中国陶瓷产业发展态势、产业概述、产业发展环境、布局与集群发展、国际竞争力评价、商贸与现代物流、产业政策、工业总体状况、技术创新、原料与装备、产业结构、可持续发展以及建筑陶瓷产业、卫浴陶瓷产业、日用陶瓷产业、工业陶瓷产业四个子产业展开研究。

改革开放以来,中国陶瓷产业迎来了良好发展机遇,产业资产总体规模不断扩大,总产值大幅增长,供给能力增强,产业的需求持续强劲,产销率较为稳定,建筑陶瓷、卫浴陶瓷、日用陶瓷和工业陶瓷四个子产业均得到快速发展,巩固了中国陶瓷大国的地位。伴随着中国经济步入新常态以及中国经济结构和发展方式的新变化,陶瓷产业面临着较大压力,转型升级进入关键时期;产业增长率趋于下降,产能过剩情况明显,进出口形势较为严峻,行业负债率不断提高,应收账款居高不下等问题突出。然而,在制造业自动化和智能化发展、陶瓷新材料需求爆发、绿色消费升级和企业设计能力提升等积极因素影响下,中国陶瓷产业结构升级呈现新趋势;但产品竞争力不尽相同,不同产品所占行业比重差别较大,不同产品经营水平差别较大,产业结构亟待调整,产业转移将进一步改变产业结构等问题依然存在。

在历史和现实的共同作用下,中国陶瓷产业经历了空间布局集聚与扩散交织更替的过程,现代生产工艺和组织方式深刻改变了传统产业的布局方式。高岭土等原材料分布不均但产量不断增长,新兴产区不断出现但产区发展不平衡、产销失衡、产品同质化和低质化严重等问题依然存在。与此同时,陶瓷产业的技术创新呈现快速发展态势,行业劳动生产率快速提高,陶瓷产业技术创新热点不断呈现,但陶瓷行业技术创新仍然存在明显障碍,主要原因包括资金投入匮乏,高端人才、前沿技术储备不足,更重要的是制约产业发展的一些深层次制度性因素和政策性因素仍然存在。陶瓷产业销售模式和商贸业态变迁是中国消费品市场业态变迁的一个缩影。21世纪初,陶瓷行业中低端市场的竞争更加激烈,高端市场则面临外资优势品牌的封堵,为寻求市场突围,陶瓷企业纷纷寻求差异化、低成本的销售渠道和贸易平台。随着电子商务平台的崛起,尤其是“互联网+”战略的推动,陶瓷企业不断融合线上线下资源,寻求多元化销售模式,促进陶瓷产业商贸业态的创新。

基于中国陶瓷产业在结构、布局、创新、贸易等方面的问题,需要国家在陶瓷产业结构、产业组织、产业布局、产业国际贸易和投融资、环保以及创新方面制定相关政策,以引导中国陶瓷产业健康发展,促进中国从陶瓷大国向陶瓷强国发展。

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