TOP10 中国最具网络影响力的CCTV栏目
中文摘要
《中国电视网络影响力报告（2008）》的核心问题是“网络影响力”，它是中国乃至世界首次从网络角度对电视进行研究的报告，是中国首次以MBA案例方式全景展示电视发展的报告。报告旨在建立一整套连接电视与网络、体现传统媒体与新媒体融合趋势的全新评价体系，对现有以收视率为主要指标的电视评价体系进行革命性补充和完善，从而促成中国电视理论的又一次全面创新。
作为着力影响中国电视发展的年度性报告，它基于网络这一全球最大的媒介平台，透过虚拟世界映射现实境况，以网络影响力作为评估的全新标准，推选出了2007年度最具网络影响力的十大电视栏目（省级卫视/央视）、最具网络影响力的十大省级卫视频道、最具网络影响力的十大电视事件，通过挖掘那些真正受观众欢迎的、在网民中真正具有影响力的栏目、频道和媒介事件，并对其进行全方位的、“外科手术”式的解剖，揭示其笑傲网络江湖的武功秘籍，为我国电视传媒的创新与发展提供直接的实战性指导！
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