企业软实力与声誉管理
中文摘要
本书主要论述了企业软实力的含义、内容构成、形成机理及提升企业软实力的原因与意义，同时论述了通过企业声誉管理以提升企业软实力的途径、方法与策略。此外，本书还论述了高校、医院、传播媒体等服务机构通过声誉管理以提升其软实力的意义、途径、方法等。
本书可供从事现代企业经营管理的人员学习、研究现代企业理念与实践之用；对于高等院校经济和管理专业的本科生、研究生，本书可作企业管理方向的教学用书；尤其是对于MBA、EMBA、MPA、MEA等层次的研究生，本书是一本富于启迪的可阅读书籍；对有志于企业理念、企业文化、企业伦理等领域的研究人员，本书是一本颇有见地的著作。
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CommonID:DIR_50235282,ID:8636477,SiteID:14,Type:formerAidText,Code:null,ParentId:0,InnerCode:328801,name:总序,ShortName:,SubName:,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:8636121,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:8636475,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-08 15:16:53.0,ModifyUser:Admin,ModifyTime:2021-11-03 01:52:42.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2010-06-01 00:00:00.0,SearchTitle:总序,ISBN:978-7-5097-1430-0,BookTitle:企业软实力与声誉管理,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:总序,_RowNo:2
CommonID:DIR_50235284,ID:8636529,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:328803,name:第一章 呼唤——从几个案例说起,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:8636121,AbstractCH:在这一章，我们选择了五个典型案例，试图说明，尽管企业的出身各异（有国有企业，也有非国有企业），企业的年龄不一（有百年老店，也有新建企业），企业的行业分布不同（有传统产业，也有现代服务业），但这些企业经营都很优秀或曾经优秀过。企业的生存与竞争不仅需要提升硬实力，同时更需要提升软实力。,AbstractEN:,KeyWords:66322,4157,65607,26250,99367,EKeyWords:457030,171596,37826,SubjectWords:,LiteratureId:8636526,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120160801X20090655001_000_001,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-08 15:16:53.0,ModifyUser:Admin,ModifyTime:2021-11-03 01:52:42.0,HitCount:5,ShowType:putong,LogoID:0,PdfID:8636550,DownCount:5,AuthorInfos:,BookPublishDate:2010-06-01 00:00:00.0,SearchTitle:呼唤——从几个案例说起,ISBN:978-7-5097-1430-0,BookTitle:企业软实力与声誉管理,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:呼唤——从几个案例说起,_RowNo:3
CommonID:DIR_50235296,ID:8636574,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:328804,name:第二章 企业软实力与企业软实力管理,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:8636121,AbstractCH:本章主要论述企业软实力是什么。应当承认，企业软实力的概念在我国学术界刚刚兴起，注家蜂起，但尚无定论。正如本书序言所述，笔者认为企业软实力是企业主体通过对企业特定资源的占有、转化和传播，以吸引企业利益相关者等客体，获得其价值认同，使他们产生企业所预期的行为，最终达到企业目的的一种能力。企业软实力这一定义已获得越来越多学者的认可。这在本章中将做详细论述。同时本章还将论述企业软实力的作用、意义及其形成机理等内容。,AbstractEN:,KeyWords:456956,457054,156226,25908,EKeyWords:456966,457056,156227,26023,SubjectWords:,LiteratureId:8636569,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120160801X20090655001_000_002,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-08 15:16:54.0,ModifyUser:Admin,ModifyTime:2021-11-03 01:52:42.0,HitCount:11,ShowType:putong,LogoID:0,PdfID:8636576,DownCount:7,AuthorInfos:{"徐金发":{"Address":"","Affiliation":"","Email":"","Role":"执笔人","Photo":"","Blurb":""},"姜涛":{"Address":"","Affiliation":"","Email":"","Role":"执笔人","Photo":"","Blurb":""}},BookPublishDate:2010-06-01 00:00:00.0,SearchTitle:企业软实力与企业软实力管理,ISBN:978-7-5097-1430-0,BookTitle:企业软实力与声誉管理,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:企业软实力与企业软实力管理,_RowNo:4
CommonID:DIR_50235303,ID:8636633,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:328805,name:第三章 企业声誉与企业声誉管理,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:8636121,AbstractCH:本章由以下三部分内容构成。第一部分：企业声誉的由来。通过有关文献的回顾指出，由于外部环境和社会期望的变化，迫使当今的企业界和学术界越来越将声誉看做是企业成功的关键因素之一；同时，传统的商业道德思想经过不断的演变，与企业的经营管理结合日益紧密，由此产生了企业声誉管理的思想。同时文中概括了国内外学者对企业声誉概念从不同视角的理解和界定；总结了企业声誉与商誉、信誉等相关概念的区别；描述了企业声誉的基本特征等。第二部分：企业声誉的测评。文中强调企业声誉是企业实现战略性竞争优势的有用工具，所以对企业声誉的测量和管理势在必行；通过回顾国内外主要的声誉测量工具和研究，包括社会期望主流、信任主流、信息源主流等，并对其他学者针对所有行业或多种行业的企业声誉测量工具的研究进行归纳总结，发现多数测量工具和研究的焦点集中在企业声誉的驱动因素（即利益相关者对企业各种特征的感知），而不是企业声誉的构成要素上，有些甚至没有考虑企业声誉的构成要素。第三部分：企业声誉管理模型的探讨。从Young的声誉管理模型到Drucker的基于公民行为的模型，到Mathon的动态声誉模型，再到Grey的声誉与形象管理模型，我们从不同的研究视角分析了这些模型的异同。,AbstractEN:,KeyWords:456958,457065,457066,457067,EKeyWords:70401,457068,457069,23739,SubjectWords:,LiteratureId:8636631,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120160801X20090655001_000_003,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-08 15:16:54.0,ModifyUser:Admin,ModifyTime:2021-11-03 01:52:42.0,HitCount:11,ShowType:putong,LogoID:0,PdfID:8636654,DownCount:10,AuthorInfos:{"徐金发":{"Address":"","Affiliation":"","Email":"","Role":"执笔人","Photo":"","Blurb":""}},BookPublishDate:2010-06-01 00:00:00.0,SearchTitle:企业声誉与企业声誉管理,ISBN:978-7-5097-1430-0,BookTitle:企业软实力与声誉管理,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:企业声誉与企业声誉管理,_RowNo:5
CommonID:DIR_50235331,ID:8636695,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:328806,name:第四章 企业声誉旨在顾客认同,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:8636121,AbstractCH:本章研究的是企业声誉对于顾客认同的作用机制，进而构建企业声誉、企业身份和顾客认同之间的关系模型，认为企业声誉只有在得到顾客认同的情况下才能发挥作用。本章的内容主要包括：①顾客认同的理论溯源及其概念。②顾客认同的驱动因素、作用结果和测量。③企业声誉和顾客认同的关系。④企业声誉对顾客认同的影响过程模型。⑤研究结论与管理启示。,AbstractEN:,KeyWords:456958,427531,4063,457074,457075,EKeyWords:70401,177652,25633,457077,457079,SubjectWords:,LiteratureId:8636685,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120160801X20090655001_000_004,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-08 15:16:54.0,ModifyUser:Admin,ModifyTime:2021-11-03 01:52:42.0,HitCount:3,ShowType:putong,LogoID:0,PdfID:8636700,DownCount:5,AuthorInfos:{"王广伟":{"Address":"","Affiliation":"","Email":"","Role":"执笔","Photo":"","Blurb":""},"徐金发":{"Address":"","Affiliation":"","Email":"","Role":"执笔","Photo":"","Blurb":""}},BookPublishDate:2010-06-01 00:00:00.0,SearchTitle:企业声誉旨在顾客认同,ISBN:978-7-5097-1430-0,BookTitle:企业软实力与声誉管理,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:企业声誉旨在顾客认同,_RowNo:6
CommonID:DIR_50235355,ID:8636751,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:328807,name:第五章 顾客忠诚的声誉机制研究,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:8636121,AbstractCH:在研究企业声誉价值的时候，学者倾向于把企业声誉看做是企业的一种稀有的、有高附加值的无形资产，其能够建立市场壁垒、吸引投资者、招揽优秀员工、培养顾客忠诚度等，以降低交易成本。至于企业声誉是如何通过何种机制来培养顾客忠诚的，现在在学术界涉及较少，大多简单的提到企业声誉能够增强顾客忠诚，似乎觉得提高企业忠诚理所当然。但是，企业声誉本身就是一个多层次的复杂概念，顾客忠诚也具有多个维度，绝不仅仅表现在购买行为上，所以有关企业声誉对顾客忠诚的作用机制研究还要深入下去，这也正是本研究需要解决的基本问题。,AbstractEN:,KeyWords:119468,329254,456958,49183,457086,EKeyWords:142520,373303,70401,176203,457087,SubjectWords:,LiteratureId:8636731,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120160801X20090655001_000_005,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-08 15:16:54.0,ModifyUser:Admin,ModifyTime:2021-11-03 01:52:42.0,HitCount:3,ShowType:putong,LogoID:0,PdfID:8636754,DownCount:5,AuthorInfos:{"徐金发":{"Address":"","Affiliation":"","Email":"","Role":"执笔","Photo":"","Blurb":""}},BookPublishDate:2010-06-01 00:00:00.0,SearchTitle:顾客忠诚的声誉机制研究,ISBN:978-7-5097-1430-0,BookTitle:企业软实力与声誉管理,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:顾客忠诚的声誉机制研究,_RowNo:7
CommonID:DIR_50235369,ID:8636825,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:328808,name:第六章 企业声誉与品牌声誉,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:8636121,AbstractCH:本章主要论述品牌声誉、品牌信任与品牌忠诚以及品牌声誉的影响因素，并讨论了它们的关系模型，并以手机产品为例。,AbstractEN:,KeyWords:456958,456962,457102,457103,457086,EKeyWords:70401,187622,457107,398519,457087,SubjectWords:,LiteratureId:8636808,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120160801X20090655001_000_006,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-08 15:16:55.0,ModifyUser:Admin,ModifyTime:2021-11-03 01:52:42.0,HitCount:3,ShowType:putong,LogoID:0,PdfID:8636848,DownCount:5,AuthorInfos:{"何庆丰":{"Address":"","Affiliation":"","Email":"","Role":"执笔","Photo":"","Blurb":""},"徐金发":{"Address":"","Affiliation":"","Email":"","Role":"执笔","Photo":"","Blurb":""}},BookPublishDate:2010-06-01 00:00:00.0,SearchTitle:企业声誉与品牌声誉,ISBN:978-7-5097-1430-0,BookTitle:企业软实力与声誉管理,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:企业声誉与品牌声誉,_RowNo:8
CommonID:DIR_50235400,ID:8636918,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:328809,name:第七章 口碑传播与企业声誉,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:8636121,AbstractCH:长久以来，口碑一直得到我国古代商人和当代企业家的重视，比如“金杯银杯，不如老百姓的口碑”等顺口溜充分反映了这种现象。但是，我们对口碑的认识似乎仅是停留在初步的感性认识上，对于口碑到底是什么、怎样才能形成良好的口碑、口碑对企业的具体影响是什么，对口碑传播及其对企业的广泛影响都缺乏深入的理性研究。本研究认为，口碑传播不仅是一种营销手段，而且其能通过改变接受者对企业的认知和情感，从而提高企业的声誉，为企业的持续发展积累宝贵的无形资产。,AbstractEN:,KeyWords:457116,456958,8905,49183,457086,EKeyWords:457117,70401,26819,176203,457087,SubjectWords:,LiteratureId:8636916,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120160801X20090655001_000_007,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-08 15:16:55.0,ModifyUser:Admin,ModifyTime:2021-11-03 01:52:42.0,HitCount:3,ShowType:putong,LogoID:0,PdfID:8636940,DownCount:5,AuthorInfos:{"罗时鑫":{"Address":"","Affiliation":"","Email":"","Role":"执笔","Photo":"","Blurb":""},"徐金发":{"Address":"","Affiliation":"","Email":"","Role":"执笔","Photo":"","Blurb":""}},BookPublishDate:2010-06-01 00:00:00.0,SearchTitle:口碑传播与企业声誉,ISBN:978-7-5097-1430-0,BookTitle:企业软实力与声誉管理,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:口碑传播与企业声誉,_RowNo:9
CommonID:DIR_50235426,ID:8637000,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:328810,name:第八章 企业声誉效应对联盟伙伴道德风险的约束,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:8636121,AbstractCH:本章主要研究企业声誉的三大效应以及相关理论模型，并研究企业声誉效应对联盟伙伴道德风险的机会主义约束模型。内容如下：①企业声誉效应理论的研究意义。②企业声誉效应理论。③企业声誉效应模型。④联盟伙伴的道德风险机会主义行为。⑤企业声誉对联盟伙伴道德风险行为的约束模型。⑥企业声誉效应对企业联盟伙伴敲竹杠的机会主义行为约束。,AbstractEN:,KeyWords:456958,457125,47841,457128,158344,EKeyWords:70401,457133,47846,457136,457138,SubjectWords:,LiteratureId:8636982,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120160801X20090655001_000_008,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-08 15:16:55.0,ModifyUser:Admin,ModifyTime:2021-11-03 01:52:42.0,HitCount:2,ShowType:putong,LogoID:0,PdfID:8637005,DownCount:5,AuthorInfos:{"符加林":{"Address":"","Affiliation":"","Email":"","Role":"执笔","Photo":"","Blurb":""},"徐金发":{"Address":"","Affiliation":"","Email":"","Role":"执笔","Photo":"","Blurb":""}},BookPublishDate:2010-06-01 00:00:00.0,SearchTitle:企业声誉效应对联盟伙伴道德风险的约束,ISBN:978-7-5097-1430-0,BookTitle:企业软实力与声誉管理,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:企业声誉效应对联盟伙伴道德风险的约束,_RowNo:10
CommonID:DIR_50235465,ID:8637049,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:328811,name:第九章 中介企业声誉提升管理,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:8636121,AbstractCH:中介组织在市场信用机制建立过程中的作用不容忽视。中介组织的良好运营可以增强人们对中介组织的信任，树立人们对上市公司、对企业的信任，树立起投资者对经济增长的信心。作为一种特殊的无形资产，声誉的竞争已成为经济前进的驱动力。在商品交易中，事先评价生产商的声誉已逐渐形成惯例；而对服务商，他们唯一能提供的就是声誉”。由此可见，声誉对中介企业的重要性不言而喻。,AbstractEN:,KeyWords:457149,456958,457150,457152,8905,EKeyWords:457153,70401,457154,457155,20531,SubjectWords:,LiteratureId:8637047,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120160801X20090655001_000_009,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-08 15:16:56.0,ModifyUser:Admin,ModifyTime:2021-11-03 01:52:42.0,HitCount:4,ShowType:putong,LogoID:0,PdfID:8637056,DownCount:8,AuthorInfos:{"金序能":{"Address":"","Affiliation":"","Email":"","Role":"执笔","Photo":"","Blurb":""},"黄亚妙":{"Address":"","Affiliation":"","Email":"","Role":"执笔","Photo":"","Blurb":""}},BookPublishDate:2010-06-01 00:00:00.0,SearchTitle:中介企业声誉提升管理,ISBN:978-7-5097-1430-0,BookTitle:企业软实力与声誉管理,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:中介企业声誉提升管理,_RowNo:11
CommonID:DIR_50235489,ID:8637128,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:328812,name:第十章 基于企业声誉论的海关声誉培育,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:8636121,AbstractCH:影响企业声誉的几个主要因素同样可以应用在培育海关社会声誉的过程中，如改善海关自身的特征、提高社会大众对海关的期望、构建社会大众对海关的信任、满足企业的合理需要等。因此，借鉴企业声誉的相关理论，对于海关社会声誉的重塑和培育具有重要的意义。下面将在充分阐释企业声誉影响因素相关研究、分析海关社会声誉现状的基础上，应用这些原理来分析提升海关声誉的具体实践和若干策略。,AbstractEN:,KeyWords:456958,457167,457169,8905,EKeyWords:70401,457170,457171,20531,SubjectWords:,LiteratureId:8637127,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120160801X20090655001_000_010,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-08 15:16:56.0,ModifyUser:Admin,ModifyTime:2021-11-03 01:52:42.0,HitCount:2,ShowType:putong,LogoID:0,PdfID:8637151,DownCount:5,AuthorInfos:{"黄亚妙":{"Address":"","Affiliation":"","Email":"","Role":"执笔","Photo":"","Blurb":""}},BookPublishDate:2010-06-01 00:00:00.0,SearchTitle:基于企业声誉论的海关声誉培育,ISBN:978-7-5097-1430-0,BookTitle:企业软实力与声誉管理,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:基于企业声誉论的海关声誉培育,_RowNo:12
CommonID:DIR_50235517,ID:8637185,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:328813,name:第十一章 高校独立学院声誉测评,ShortName:,SubName:——基于学生满意度的视角,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:8636121,AbstractCH:本章研究表明，母体相关指标并非目前独立学院声誉最重要的战略管理因素。依据IPA分析，独立学院更应该重视自身的师资队伍建设，把提高师资质量和教学水平作为培育独立学院核心竞争力的重点来抓。从上面研究中可看出，在几个亟待改进的指标中，人才培养的重要程度最高，甚至超过了优势竞争区域的母体相关指标。所以独立学院的当务之急应该是致力于提高人才培养的实绩水平，努力培养符合时代需求和社会要求的高素质应用型人才。,AbstractEN:,KeyWords:457182,457189,457190,22222,213242,47953,EKeyWords:457194,457195,457198,43502,61226,115100,SubjectWords:,LiteratureId:8637184,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120160801X20090655001_000_011,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-08 15:16:56.0,ModifyUser:Admin,ModifyTime:2021-11-03 01:52:42.0,HitCount:2,ShowType:putong,LogoID:0,PdfID:8637203,DownCount:6,AuthorInfos:{"余园园":{"Address":"","Affiliation":"","Email":"","Role":"执笔","Photo":"","Blurb":""}},BookPublishDate:2010-06-01 00:00:00.0,SearchTitle:高校独立学院声誉测评——基于学生满意度的视角,ISBN:978-7-5097-1430-0,BookTitle:企业软实力与声誉管理,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:高校独立学院声誉测评——基于学生满意度的视角,_RowNo:13
CommonID:DIR_50235537,ID:8637250,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:328814,name:第十二章 医院声誉管理的IPA战略分析,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:8636121,AbstractCH:近年来，我国医院的管理和发展面临着极大的挑战。一方面，由于看病贵、看病难、医药垄断、医疗服务的信息不对称、医患关系紧张等一系列社会热点问题的矛头直指医疗卫生体系，民众对医院的满意度和忠诚度大为降低；另一方面，随着我国医疗市场的日趋同质化，医疗技术和服务手段越来越容易被竞争对手所效仿和超越，很难在激烈的同行竞争中独树一帜、脱颖而出。众多投身于医疗卫生事业的工作者和研究者逐渐意识到，如何树立医院形象、打造医院品牌、维护医院声誉已经成为我国医院管理领域的重要课题。,AbstractEN:,KeyWords:52989,457204,103700,188571,457205,EKeyWords:52994,457206,103703,457207,457208,SubjectWords:,LiteratureId:8637249,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120160801X20090655001_000_012,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-08 15:16:56.0,ModifyUser:Admin,ModifyTime:2021-11-03 01:52:42.0,HitCount:7,ShowType:putong,LogoID:0,PdfID:8637263,DownCount:10,AuthorInfos:{"余园园":{"Address":"","Affiliation":"","Email":"","Role":"执笔","Photo":"","Blurb":""}},BookPublishDate:2010-06-01 00:00:00.0,SearchTitle:医院声誉管理的IPA战略分析,ISBN:978-7-5097-1430-0,BookTitle:企业软实力与声誉管理,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:医院声誉管理的IPA战略分析,_RowNo:14
CommonID:DIR_50235548,ID:8637295,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:328815,name:第十三章 民生新闻栏目声誉影响研究,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:8636121,AbstractCH:从理论意义上来说：本研究试图弥补民生新闻栏目的缺陷局限（如缺乏适量的定量研究和新角度的探索研究），可以拓宽声誉理论的潜在应用范围。而从现实意义来看，通过研究构成民生新闻栏目的声誉的影响因素，揭示这些因素对栏目声誉的影响程度，可以为栏目的管理者或制片人提供如何通过把握关键环节来建设、运营栏目的建议和参考依据，并借此研究唤起栏目管理者或制片人对民生新闻栏目声誉问题的重视，找出栏目健康发展的方法和途径。,AbstractEN:,KeyWords:457223,457224,8905,456958,457228,EKeyWords:457229,457230,26819,457231,457232,SubjectWords:,LiteratureId:8637285,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120160801X20090655001_000_013,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-08 15:16:57.0,ModifyUser:Admin,ModifyTime:2021-11-03 01:52:42.0,HitCount:3,ShowType:putong,LogoID:0,PdfID:8637297,DownCount:5,AuthorInfos:{"沈楠":{"Address":"","Affiliation":"","Email":"","Role":"执笔","Photo":"","Blurb":""},"徐金发":{"Address":"","Affiliation":"","Email":"","Role":"执笔","Photo":"","Blurb":""}},BookPublishDate:2010-06-01 00:00:00.0,SearchTitle:民生新闻栏目声誉影响研究,ISBN:978-7-5097-1430-0,BookTitle:企业软实力与声誉管理,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:民生新闻栏目声誉影响研究,_RowNo:15
CommonID:DIR_50235579,ID:8637349,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:328816,name:案例1 企业软实力管理50142799,ShortName:,SubName:——“华立集团”的实践,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:8636121,AbstractCH:以下是华立集团公司董事局主席汪力成在“2007华立论坛”年会上的闭幕词。虽然它是一个会议发言，讲的却是华立集团的企业软实力。它论述了华立集团30多年来建设企业软实力的成功经验，包括了华立集团企业软实力的含义、内容构成、发展过程及成功管理的要素等。,AbstractEN:,KeyWords:457054,175972,26250,24269,457246,EKeyWords:457056,457248,37826,24273,457249,SubjectWords:,LiteratureId:8637345,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120160801X20090655001_000_014,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-08 15:16:57.0,ModifyUser:Admin,ModifyTime:2021-11-03 01:52:42.0,HitCount:5,ShowType:putong,LogoID:0,PdfID:8637367,DownCount:5,AuthorInfos:{"徐金发":{"Address":"","Affiliation":"","Email":"","Role":"执笔","Photo":"","Blurb":""}},BookPublishDate:2010-06-01 00:00:00.0,SearchTitle:案例1 企业软实力管理50142799,ISBN:978-7-5097-1430-0,BookTitle:企业软实力与声誉管理,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:,_RowNo:16
CommonID:DIR_50235589,ID:8637415,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:328817,name:案例2 企业声誉管理与绩效分析,ShortName:,SubName:——以乌市“国信评估”为例,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:8636121,AbstractCH:本案例分析试图运用现代企业理论与分析方法，联系实际，对国信评估的声誉构成及影响因素作了独到的分析。尤其是，作者利用中介企业声誉成效作为连接声誉投入因子和企业经营绩效产出的中间枢纽环节，建立起一个以改善声誉投入为手段、以提升企业声誉为路径、以获得经营绩效增长为最终目标的声誉投入和绩效产出关系。利用该投入—产出关系，帮助企业实现对声誉这个看不见、摸不着的无形资产的利用和管理，使声誉资产发挥其重要作用，为此作了富有建设性的研究。,AbstractEN:,KeyWords:457065,5718,457253,457254,457255,EKeyWords:457256,25658,457257,457260,457262,SubjectWords:,LiteratureId:8637414,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120160801X20090655001_000_015,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-08 15:16:57.0,ModifyUser:Admin,ModifyTime:2021-11-03 01:52:42.0,HitCount:4,ShowType:putong,LogoID:0,PdfID:8637432,DownCount:7,AuthorInfos:{"金序能":{"Address":"","Affiliation":"","Email":"","Role":"执笔","Photo":"","Blurb":""},"黄亚妙":{"Address":"","Affiliation":"","Email":"","Role":"执笔","Photo":"","Blurb":""},"徐金发":{"Address":"","Affiliation":"","Email":"","Role":"执笔","Photo":"","Blurb":""}},BookPublishDate:2010-06-01 00:00:00.0,SearchTitle:案例2 企业声誉管理与绩效分析——以乌市“国信评估”为例,ISBN:978-7-5097-1430-0,BookTitle:企业软实力与声誉管理,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:案例2 企业声誉管理与绩效分析——以乌市“国信评估”为例,_RowNo:17
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