世博会·会展教育与研究
| 书 名： |
世博会·会展教育与研究 |
| 英 文 名： |
WORLD EXPO·EXHIBITION & CONVENTION EDUCATION AND RESEARCH
|
| 作 者： |
曹扬 |
| I S B N： |
978-7-5097-1571-0 |
| 关 键 词： |
展览会 服务经济学 教育工作 中国 文集 |
| 出版日期： |
2010-07-01 |
中文摘要
本书就我国目前会展经济蓬勃发展背景下会展产业研究、会展人才培养模式、会展教育与教学，以及2010年上海世博会对我国会展业与人才培养的影响等阐述了真知灼见。本书收录了来自各方的会展专家、学者、业界人士、政府相关部门及行业代表的学术论文，多角度、多层面地展现了我国会展业面貌。借上海世博会召开之东风，愿本书的出版唤起更多的人来关注我国会展经济、会展教育及其研究成果，促进其更好、更快地发展。
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第一篇 世博会研究
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第二篇 会展人才培养模式
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第三篇 会展教学研究
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第四篇 会展专业教育
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第五篇 会展经济研究
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