>>

CommonID:DIR_50194219,ID:8815767,SiteID:14,Type:formerAidText,Code:null,ParentId:0,InnerCode:327502,name:作者简介,ShortName:,SubName:,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:8815761,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:8815766,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-07 16:40:54.0,ModifyUser:Admin,ModifyTime:2023-09-26 22:32:49.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2011-12-01 00:00:00.0,SearchTitle:作者简介,ISBN:978-7-5097-2903-8,BookTitle:中国“走出去”方式创新研究,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:作者简介,_RowNo:1

CommonID:DIR_50194220,ID:8815769,SiteID:14,Type:formerAidText,Code:null,ParentId:0,InnerCode:327503,name:序,ShortName:,SubName:,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:8815761,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:8815768,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-07 16:40:54.0,ModifyUser:Admin,ModifyTime:2023-09-26 22:32:49.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2011-12-01 00:00:00.0,SearchTitle:序,ISBN:978-7-5097-2903-8,BookTitle:中国“走出去”方式创新研究,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:序,_RowNo:2

CommonID:DIR_50194221,ID:14777412,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:327504,name:第一章 中国实施“走出去”战略的历程和特征,ShortName:,SubName:,EnTitle:Chapter 1 History and Characteristics of China’s Implementing “Going Globally” Strategy,EnShortTitle:,EnSubTitle:,Level:0,BookId:8815761,AbstractCH:对外直接投资、对外证券投资是我国“走出去”的两种主要形式。伴随着我国改革开放，这两种“走出去”形式经历了曲折的、独特的发展过程，取得了巨大的发展成就，有力地促进了我国经济贸易发展。,AbstractEN:,KeyWords:52230,22940,6647,EKeyWords:76682,95302,2710,SubjectWords:,LiteratureId:8815770,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120160801X20110871001_000_001,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-07 16:40:54.0,ModifyUser:null,ModifyTime:2023-09-26 22:32:49.0,HitCount:8,ShowType:putong,LogoID:0,PdfID:8815772,DownCount:5,AuthorInfos:{"夏先良":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":"","Blurb":""}},BookPublishDate:2011-12-01 00:00:00.0,SearchTitle:中国实施“走出去”战略的历程和特征,ISBN:978-7-5097-2903-8,BookTitle:中国“走出去”方式创新研究,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:中国实施“走出去”战略的历程和特征,_RowNo:3

CommonID:DIR_50194238,ID:8815774,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:327505,name:第二章 中国实施“走出去”战略的理论文献回顾,ShortName:,SubName:,EnTitle:Chapter 2 The Theoretical Literature Review on China’s Implementation of “Going Globally” Strategy,EnShortTitle:,EnSubTitle:,Level:0,BookId:8815761,AbstractCH:本章主要介绍了研究文献综述;直接投资的理论框架;中国对外直接投资的政策体系;金融危机后实施走出去战略的新机遇;走出去战略的新视角及新现象。,AbstractEN:,KeyWords:52230,6647,321820,EKeyWords:54345,456642,32811,SubjectWords:,LiteratureId:8815773,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120160801X20110871001_000_002,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-07 16:40:54.0,ModifyUser:Admin,ModifyTime:2023-09-26 22:32:49.0,HitCount:12,ShowType:putong,LogoID:0,PdfID:8815775,DownCount:9,AuthorInfos:{"王迎新":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":"","Blurb":""},"董萍":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":"","Blurb":""}},BookPublishDate:2011-12-01 00:00:00.0,SearchTitle:中国实施“走出去”战略的理论文献回顾,ISBN:978-7-5097-2903-8,BookTitle:中国“走出去”方式创新研究,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:中国实施“走出去”战略的理论文献回顾,_RowNo:4

CommonID:DIR_50194278,ID:8815777,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:327506,name:第三章 “走出去”企业投资方式创新,ShortName:,SubName:,EnTitle:Chapter 3 Investment Mode Innovation of “Going Globally” Enterprises,EnShortTitle:,EnSubTitle:,Level:0,BookId:8815761,AbstractCH:“资本按照自己的趋势，克服民族界限和民族偏见，摧毁一切阻碍生产力发展、需求扩大、生产多样化的自然力量和精神力量。”海外生产与经营能力的形成是一国对外直接投资的重要目的之一，其中以绿地投资及并购模式最具有代表性，而其他生产组织方式的运用也为此提供了多种选择。,AbstractEN:,KeyWords:52230,55324,6647,EKeyWords:54345,412277,2710,SubjectWords:,LiteratureId:8815776,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120160801X20110871001_000_003,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-07 16:40:54.0,ModifyUser:Admin,ModifyTime:2023-09-26 22:32:49.0,HitCount:23,ShowType:putong,LogoID:0,PdfID:8815778,DownCount:12,AuthorInfos:{"冯雷":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":"","Blurb":""},"遇芳":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":"","Blurb":""}},BookPublishDate:2011-12-01 00:00:00.0,SearchTitle:“走出去”企业投资方式创新,ISBN:978-7-5097-2903-8,BookTitle:中国“走出去”方式创新研究,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:“走出去”企业投资方式创新,_RowNo:5

CommonID:DIR_50194335,ID:8815780,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:327507,name:第四章 “走出去”企业选择产权方式创新,ShortName:,SubName:,EnTitle:Chapter 4 The Property Mode Innovation of “Going Globally” Enterprises,EnShortTitle:,EnSubTitle:,Level:0,BookId:8815761,AbstractCH:世界性金融危机爆发以来，引发了全球经济大调整，在国际贸易结构、国际市场势力划分以及各国、各地区间的利益关系的重新洗牌过程中，新的世界政治、经济格局也正在形成和确立之中。在危机的不断深化和蔓延过程中，西方国家金融体系损伤愈加严重，并由虚拟经济渗入实体经济，很多过去风光一时的大型跨国公司由于资金供应难以为继或资金链濒于断裂，在国际市场上纷纷收缩阵地，一些跨国垄断集团内部的战略联盟也在利益调整中出现裂痕，甚至出现分崩离析的瓦解状态。由此在国际市场关系进行重大的再构和重组中，出现了越来越多的市场空当和新的市场机会，对于中国企业来说，坚定不移地贯彻“走出去”的方针，充分发挥自身优势，实现产权的全球性战略布局和优化配置，占据国际市场的制高点，获得最佳的产权运营效益，可以说目前正是一个千载难逢的大好时机。,AbstractEN:,KeyWords:52230,58164,456677,EKeyWords:76682,134689,33080,SubjectWords:,LiteratureId:8815779,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120160801X20110871001_000_004,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-07 16:40:55.0,ModifyUser:Admin,ModifyTime:2023-09-26 22:32:49.0,HitCount:6,ShowType:putong,LogoID:0,PdfID:8815781,DownCount:9,AuthorInfos:{"申恩威":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":"","Blurb":""}},BookPublishDate:2011-12-01 00:00:00.0,SearchTitle:“走出去”企业选择产权方式创新,ISBN:978-7-5097-2903-8,BookTitle:中国“走出去”方式创新研究,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:“走出去”企业选择产权方式创新,_RowNo:6

CommonID:DIR_50194441,ID:8815783,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:327508,name:第五章 人力资源“走出去”方式创新,ShortName:,SubName:,EnTitle:Chapter 5 The Mode Innovation of Human Resources “Going Globally”,EnShortTitle:,EnSubTitle:,Level:0,BookId:8815761,AbstractCH:本章的研究关注我国企业 “走出去” 跨国经营活动中 “人” 的因素。在企业海外投资运作过程中， 离不开高素质跨国经营管理者， 离不开国际化的专业技术人才， 甚至在一定程度上说， 在企业海外投资行为中， 人力资源的因素是其中最关键的因素之一。 劳动者作为生产力三要素中最活跃的主导要素， 直接决定着海外投资行为的成败和效益的水平。 ,AbstractEN:,KeyWords:52230,34386,319112,EKeyWords:54345,34390,456700,SubjectWords:,LiteratureId:8815782,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120160801X20110871001_000_005,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-07 16:40:56.0,ModifyUser:Admin,ModifyTime:2023-09-26 22:32:49.0,HitCount:18,ShowType:putong,LogoID:0,PdfID:8815784,DownCount:10,AuthorInfos:{"张宁":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":"","Blurb":""}},BookPublishDate:2011-12-01 00:00:00.0,SearchTitle:人力资源“走出去”方式创新,ISBN:978-7-5097-2903-8,BookTitle:中国“走出去”方式创新研究,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:人力资源“走出去”方式创新,_RowNo:7

CommonID:DIR_50194514,ID:8815786,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:327509,name:第六章 中国资源型企业“走出去”方式创新,ShortName:,SubName:,EnTitle:Chapter 6 The “Going Globally” Mode Innovation for Chinese Resource-based Enterprises,EnShortTitle:,EnSubTitle:,Level:0,BookId:8815761,AbstractCH:改革开放以后， 我国经济步入快速发展的轨道， 逐渐进入以基础设施建设为重点、 以制造业为核心、 以大量矿产资源消耗为特征的国民经济发展阶段。 随着我国工业化进程的加快， 经济发展与资源紧缺的矛盾日益突出， 能源、 金属矿产资源以及其他制造业所需原材料短缺正在成为我国经济发展的 “瓶颈” 。 资源企业 “走出去” 对外直接投资， 充分利用国内外两个市场、 两种资源已经成为我国经济发展的必然选择。 受历史原因和经济发展阶段的限制， 与工业化国家的对外投资历史相比， 我国资源经营企业对外投资的发展远远落后于工业发达国家。 ２０ 世纪 ８０ 年代以后， 我国 资源经营企业开始发展对外投资与合作， 我国的基本国情和特殊的发展历史阶段决定了我国资源型企业对外投资与合作方式必然不同于工业化发达国家的发展轨迹， 我国资源经营企业可以不完全遵循工业化国家对外投资方式的演进过程， 充分发挥后发优势， 在借鉴工业发达国家跨国公司对外投资方式的基础上， 结合我国国情， 实现跨越式发展。 因此， 总结我国资源经营企业对外投资与合作方式的经验， 吸取教训， 借鉴发达国家跨国公司的投资经验， 对于指导我国资源经营企业对外投资与合作发展有着重要的现实意义。,AbstractEN:,KeyWords:29983,404938,319112,EKeyWords:390892,43170,456700,SubjectWords:,LiteratureId:8815785,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120160801X20110871001_000_006,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-07 16:40:56.0,ModifyUser:Admin,ModifyTime:2023-09-26 22:32:49.0,HitCount:9,ShowType:putong,LogoID:0,PdfID:8815787,DownCount:9,AuthorInfos:{"冯远":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":"","Blurb":""},"潘默":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":"","Blurb":""},"李恰":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":"","Blurb":""}},BookPublishDate:2011-12-01 00:00:00.0,SearchTitle:中国资源型企业“走出去”方式创新,ISBN:978-7-5097-2903-8,BookTitle:中国“走出去”方式创新研究,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:中国资源型企业“走出去”方式创新,_RowNo:8

CommonID:DIR_50194553,ID:8815789,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:327510,name:第七章 知识产权“走出去”方式创新,ShortName:,SubName:,EnTitle:Chapter 7 Intellectual Property Rights “Going Globally” Mode Innovation,EnShortTitle:,EnSubTitle:,Level:0,BookId:8815761,AbstractCH:知识产权是跨国公司日益重要的资产。中国国际知识产权规模、区域分布、产权形式、结构与发达国家相比有很大差距，不能适应我国企业“走出去”发展的需要。中国促进知识产权“走出去”对于推动国际投资贸易和跨国公司发展具有重要意义。知识产权“走出去”的主要传统方式有以自主知识产权资产对外独资、对外合资、许可和交叉许可以及海外现汇直接投资、并购获得外国知识产权。除此之外，知识产权“走出去”还可以采取知识产权资产与风险投资相合作、达成知识产权联合（盟）、海外研发外包、海外贴牌生产加工、专业人才进入国际市场等新的方式。,AbstractEN:,KeyWords:4206,52230,319112,EKeyWords:33082,76682,456700,SubjectWords:,LiteratureId:8815788,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120160801X20110871001_000_007,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-07 16:40:57.0,ModifyUser:Admin,ModifyTime:2023-09-26 22:32:49.0,HitCount:22,ShowType:putong,LogoID:0,PdfID:8815790,DownCount:11,AuthorInfos:{"夏先良":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":"","Blurb":""}},BookPublishDate:2011-12-01 00:00:00.0,SearchTitle:知识产权“走出去”方式创新,ISBN:978-7-5097-2903-8,BookTitle:中国“走出去”方式创新研究,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:知识产权“走出去”方式创新,_RowNo:9

CommonID:DIR_50194610,ID:8815792,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:327511,name:第八章 中国海外企业跨文化适应力,ShortName:,SubName:,EnTitle:Chapter 8 Cross-cultural Adaptation of Chinese Overseas Enterprises,EnShortTitle:,EnSubTitle:,Level:0,BookId:8815761,AbstractCH:本章在概括跨文化适应力概念的基础上，分析了企业跨文化适应力的影响因素，并建立了评估企业跨文化适应力的指标体系，由此分析评估中资企业在芬兰服务业经营的跨文化适应力现状与问题，总结经验启示。我们发现中国海外投资企业目前主要以英语作为工作语言，需要改变为以东道国本土语言为工作语言，缩小语言文化距离；提高业务发展的本土化水平，运用本土语言文化开展宣传推广，增强跨文化适应力；把握好融入与影响当地主流文化的分寸，发挥中华文化优势，培育和开拓潜在市场。,AbstractEN:,KeyWords:158795,119260,432710,EKeyWords:147352,150977,115109,SubjectWords:,LiteratureId:8815791,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120160801X20110871001_000_008,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-07 16:40:57.0,ModifyUser:Admin,ModifyTime:2023-09-26 22:32:49.0,HitCount:21,ShowType:putong,LogoID:0,PdfID:8815793,DownCount:10,AuthorInfos:{"冯雷":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":"","Blurb":""},"陆韦":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":"","Blurb":""},"夏先良":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":"","Blurb":""}},BookPublishDate:2011-12-01 00:00:00.0,SearchTitle:中国海外企业跨文化适应力,ISBN:978-7-5097-2903-8,BookTitle:中国“走出去”方式创新研究,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:中国海外企业跨文化适应力,_RowNo:10

CommonID:DIR_50194621,ID:8815795,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:327512,name:第九章 中国“走出去”企业跨文化沟通效果,ShortName:,SubName:,EnTitle:Chapter 9 Cross-cultural Communication Effectiveness of Chinese “Going Globally” Enterprises,EnShortTitle:,EnSubTitle:,Level:0,BookId:8815761,AbstractCH:本章论述了中国海外投资地域的语言文化分布；分析了目前中国海外投资的跨文化沟通能力、问题和挑战，在管新平（Guan，2005）有效跨文化沟通三要素基础上，着重分析了中国海外企业跨文化沟通的效果。我们发现，中国海外企业采用东道国语言文化直接沟通效果最好；采用翻译或第三方语言文化沟通的效果次优；在非华人社会里采用汉文化沟通的效果近乎无效。跨文化沟通效果高低对投资贸易发展具有重要意义，但是文化对经济影响只是在一定范围内起作用，不能过度夸大文化对经济的作用。,AbstractEN:,KeyWords:52230,119260,456801,EKeyWords:76682,150977,32997,SubjectWords:,LiteratureId:8815794,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120160801X20110871001_000_009,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-07 16:40:57.0,ModifyUser:Admin,ModifyTime:2023-09-26 22:32:49.0,HitCount:24,ShowType:putong,LogoID:0,PdfID:8815796,DownCount:6,AuthorInfos:{"夏先良":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":"","Blurb":""},"冯雷":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":"","Blurb":""}},BookPublishDate:2011-12-01 00:00:00.0,SearchTitle:中国“走出去”企业跨文化沟通效果,ISBN:978-7-5097-2903-8,BookTitle:中国“走出去”方式创新研究,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:中国“走出去”企业跨文化沟通效果,_RowNo:11

CommonID:DIR_50194648,ID:8815798,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:327513,name:第十章 中国海外企业跨文化沟通策略理论,ShortName:,SubName:,EnTitle:Chapter 10 Cross-cultural Communication Strategies Theory of Chinese Overseas Enterprises,EnShortTitle:,EnSubTitle:,Level:0,BookId:8815761,AbstractCH:文化能够影响人们的思维、心理和判断，从而影响人们的行为、心情和生产力。讲求跨文化沟通策略和技巧是中国“走出去”企业成功的关键。跨文化沟通物质条件、沟通能力、信任度、自由度、文化差异度和共通度对跨文化沟通效果发挥不同程度的影响。中国海外企业既要利用中华优秀文化，又要贴近东道国本土文化行事，讲求跨文化沟通策略，提高信任度和沟通效果。,AbstractEN:,KeyWords:158795,456827,322998,EKeyWords:178415,181036,336218,SubjectWords:,LiteratureId:8815797,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120160801X20110871001_000_010,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-07 16:40:58.0,ModifyUser:Admin,ModifyTime:2023-09-26 22:32:49.0,HitCount:20,ShowType:putong,LogoID:0,PdfID:8815799,DownCount:10,AuthorInfos:{"夏先良":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":"","Blurb":""}},BookPublishDate:2011-12-01 00:00:00.0,SearchTitle:中国海外企业跨文化沟通策略理论,ISBN:978-7-5097-2903-8,BookTitle:中国“走出去”方式创新研究,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:中国海外企业跨文化沟通策略理论,_RowNo:12

CommonID:DIR_50194676,ID:8815801,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:327514,name:第十一章 全球文化一体化与中国文化“走出去”,ShortName:,SubName:,EnTitle:Chapter 11 Global Cultural Integration and Chinese Culture “Going Globally”,EnShortTitle:,EnSubTitle:,Level:0,BookId:8815761,AbstractCH:全球化促进投资、贸易、人员在世界范围内自由流动，特别是跨国公司活动推动跨文化沟通，有力地促进全球文化交流与融合。经济全球化是推进文化同化的重要经济机制与因素，区域化则是保持文化多样性、文化差异化和分化的重要机制。全球化与区域化加剧世界不同文化在交融与分化之间不断处于动态均衡与变动之中。文化多元性、多样性和差异性的非累积性质决定吸引人们文化选择的传播因素比创新因素更加关键。中国文化生命力、竞争力和吸引力依赖政治、经济、科技、教育等综合国力支持的文化创新和文化传播两种因素。,AbstractEN:,KeyWords:446131,4052,5843,EKeyWords:115145,36652,32176,SubjectWords:,LiteratureId:8815800,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120160801X20110871001_000_011,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-07 16:40:58.0,ModifyUser:Admin,ModifyTime:2023-09-26 22:32:49.0,HitCount:20,ShowType:putong,LogoID:0,PdfID:8815802,DownCount:6,AuthorInfos:{"夏先良":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":"","Blurb":""}},BookPublishDate:2011-12-01 00:00:00.0,SearchTitle:全球文化一体化与中国文化“走出去”,ISBN:978-7-5097-2903-8,BookTitle:中国“走出去”方式创新研究,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:全球文化一体化与中国文化“走出去”,_RowNo:13

CommonID:DIR_50194694,ID:8815804,SiteID:14,Type:backAidText,Code:null,ParentId:0,InnerCode:327515,name:后记,ShortName:,SubName:,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:8815761,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:8815803,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-07 16:40:58.0,ModifyUser:Admin,ModifyTime:2023-09-26 22:32:49.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2011-12-01 00:00:00.0,SearchTitle:后记,ISBN:978-7-5097-2903-8,BookTitle:中国“走出去”方式创新研究,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:后记,_RowNo:14