企业嬗变与制胜谋略
| 书 名： |
企业嬗变与制胜谋略 |
| 英 文 名： |
Enterprise Evolution and Winning Strategy
|
| 作 者： |
姜玮 李小玉 陈瑾 |
| I S B N： |
978-7-5097-2775-1 |
| 关 键 词： |
企业管理 企业策略 文集 |
| 出版日期： |
2011-11-01 |
中文摘要
《企业经济》创刊的三十年，既是见证改革开放波澜壮阔的三十年，也是喜获企业战略研究丰硕成果的三十年。前瞻的理论是为了指导实践，谋划企业制胜战略的终极目标是可持续发展。在社会急速变革、环境不确定性背景下，企业要追求长期生存和发展，就必须顺势而为，不断地调整自身的目标和战略，以适应环境的变化和企业成长、发展的需求。本书以《企业经济》创刊三十周年为时间脉络，优选六十篇精品佳作，纵涉经济及管理两大领域，从宏观、中观和微观多视角展现企业嬗变的全景，揭示制胜战略的最核心特征在于战略的主动性、灵活性和适应性。企业只有以最迅速的反应与最合适的方式调整战略方向、思路，才能从容地应对外界急剧变化所带来的挑战，实现企业的可持续发展。
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