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| 书 名： | 中国传媒投资发展报告（2017） | ||||
| 英 文 名： | ANNUAL REPORT ON THE DEVELOPMENT OF CHINA’S MEDIA INVESTMENT （2017） | ||||
| 作 者： | 张向东 谭云明 | ||||
| I S B N： | 978-7-5201-1048-8 | ||||
| 丛 书 名： | 中国建投研究丛书·报告系列 订阅 | ||||
| 关 键 词： | 传媒投资 传媒产业发展 出版业投资 网络媒体投资 移动媒体投资 | ||||
| 出版日期： | 2017-07-01 | ||||
中文摘要
本书为“中国建投研究丛书·报告系列”之一，核心关键词是“传媒投资”。报告既对2016～2017年的传媒投资现象、现状进行了全面、深入的描述和分析，也通过对现象的描述和分析，勾勒出中国传媒投资的最新特点、规律、发展方向和投资动向，从而总结经验，直视当下，预测未来，把握机遇，为中国的传媒业投资出谋划策，点石成金。同时，通过传媒投资案例的梳理总结，举一反三，为传媒投资兴业，提供有益的借鉴和启示。
本书在整体框架上，将传媒投资现象分为若干个“点”或“面”，采用“点面结合”的方式，设置了20个章节。报告力求简明扼要地把问题讲清楚，不求冗长的细说；报告力求事实和数据的准确、可靠，以确保报告的权威性和质量。
文章列表
本章对2016年中国传媒发展的宏观经济环境、产业环境和政策环境进行了系统的盘点与梳理，力求把当前中国传媒产业的发展置于更大的整体性视野之中，探寻上述三种环境对产业发展的复合影响，以为后文对产业和投资脉动态势的研判做好铺垫。
,AbstractEN:This chapter is a systematic summary of the macroeconomic environment，industry environment and policy environment related to 2016 media industry development in China，trying to analyze the impact of the three abovementioned environments on media industry development from a broader scope and laying a solid foundation for the analysis of industry and investment situation.
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"}},BookPublishDate:2017-07-01 00:00:00.0,SearchTitle:2016年中国传媒产业发展环境分析,ISBN:978-7-5201-1048-8,BookTitle:中国传媒投资发展报告（2017）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:2016年中国传媒产业发展环境分析,_RowNo:6本章结合数据对2016年中国传媒产业在资本市场和产品市场的表现进行了综合的研判和概述，并将传播变革置于全球化大背景下和中国社会自身的转型和生产关系、社会关系变迁大视野下，对传媒发展内在逻辑进行深度剖析，在此基础上梳理了2016年中国传媒产业的发展主线与格局。
,AbstractEN:This chapter is a comprehensive analysis of the 2016 China media industry’s performance in the capital market and product market based on data. And the internal logic of media development is analyzed from the perspective of globalization，the transformation of Chinese society and the evolution of production relations and social relations. Based on this，the main thread and pattern of China media industry development in 2016 is summarized in this chapter.
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"}},BookPublishDate:2017-07-01 00:00:00.0,SearchTitle:2016年中国传媒产业发展报告,ISBN:978-7-5201-1048-8,BookTitle:中国传媒投资发展报告（2017）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:2016年中国传媒产业发展报告,_RowNo:72016年传媒投资热点频出，新趋势、新模式持续涌现，本章以2016年中国传媒行业基本态势和整体格局结构化扫描为起点，剖析了投资内在逻辑与主要特征，并详细分析了文化传媒创投的资本市场和并购市场。对贯穿2016年传媒投资领域的动态市值管理助推转型升级、明星资本化等现象进行了梳理，并且对电影保底发行、票房资产证券化为代表的传媒投融资平台及其模式创新进行了分析介绍。
,AbstractEN:The year of 2016 had witnessed a lot of investment hot spots and new trends and models continued to occur. Based on the basic trend and the overall situation of China’s media industry in 2016，this chapter analyzes the internal logic and main features of investment and explores the culture media venture capital market and merger market in detail. It also analyzes the phenomenon of market capitalization facilitating transformation and upgrade and celebrity capitalization in the field of media investment in 2016，and introduces such media investment and financing platform and model innovation as film release and box office securitization.
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"},"张浩":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":"","Blurb":""}},BookPublishDate:2017-07-01 00:00:00.0,SearchTitle:2016年中国传媒投资现状报告,ISBN:978-7-5201-1048-8,BookTitle:中国传媒投资发展报告（2017）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:2016年中国传媒投资现状报告,_RowNo:8本章在对中国传媒产业发展整体态势进行深度剖析的基础上，对2017年投资热点进行了预测与阐释。力求在有限篇幅内穿透大量数据浮尘，把握支配传媒产业未来发展的深层因素，从而为传媒资本进行项目筛选提供参考借鉴。
,AbstractEN:This chapter explains the yearly investment hot spot based on a profound analysis of the overall situation of China’s media industry in 2017. It also analyzes the underlying factors of future media industry development based on data，providing reference for media capital project screening.
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"}},BookPublishDate:2017-07-01 00:00:00.0,SearchTitle:2017年中国传媒投资预测报告,ISBN:978-7-5201-1048-8,BookTitle:中国传媒投资发展报告（2017）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:2017年中国传媒投资预测报告,_RowNo:92016年，中国报业艰难与机遇共存。一方面，随着宏观经济增速放缓和新媒体的强大冲击，报业发展形势极其严峻，报纸的发行量逐年递减、广告营收持续大幅下滑、报纸纷纷休停转并等；另一方面，报业处于重新洗牌的转折点，凭借政府的支持、技术的发展、媒介融合的深入以及专业化投资发展基金的成立，报业的发展也孕育出新的投资热点。
,AbstractEN:China’s newspaper industry faced both opportunities and challenges in 2016. On the one hand，coupled with the macroeconomic slowdown and strong impact of new media，the newspaper industry faced severe challenges——circulation had declined for several consecutive years；advertising revenues continued to drop sharply；newspapers had either died or turned to convergence or acquisition one after another，to name just a few. On the other hand，the newspaper industry was at a turning point of reshuffle. Along with the support of the government，the advancement of technology，the ongoing media convergence as well as the setup of professional development funds，there were new investment opportunities in China’s newspaper industry in 2016.
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"},"周亮":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":"","Blurb":""}},BookPublishDate:2017-07-01 00:00:00.0,SearchTitle:中国报业投资报告,ISBN:978-7-5201-1048-8,BookTitle:中国传媒投资发展报告（2017）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:中国报业投资报告,_RowNo:102016年，我国视听传媒产业发展迅速，电视剧市场规模已达882亿元，综艺市场也迎来爆发之年，省级卫视共400多档综艺节目上线；网络视频用户规模达到5.14亿人（截至2016年6月）。视听传媒产业已在内容生产、播出、传输以及终端各方面形成全产业链的竞争。
,AbstractEN:China’s audiovisual media industry developed rapidly in 2016. The market size of domestic TV drama reached 88.2 billion Yuan. Entertainment programs also enjoyed a booming year. More than 400 variety shows were introduced in Provincial satellite television. Online video users had reached 514 million as of June. Audiovisual media industry has become very competitive in the whole industrial chain including content production，broadcast，transmission and terminals.
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"},"唐琳":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":"","Blurb":""}},BookPublishDate:2017-07-01 00:00:00.0,SearchTitle:中国视听传媒产业投资报告,ISBN:978-7-5201-1048-8,BookTitle:中国传媒投资发展报告（2017）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:中国视听传媒产业投资报告,_RowNo:112015年，中国出版业发展特点为：出版产业平稳发展，产业结构发展方向清晰；数字出版领跑全行业，成为强大增长极；出版物进出口有所回升，数字出版物势头上扬；出版产业基地（园区）集群效应明显，发挥龙头驱动作用。出版业未来发展趋势：“十三五”更多有利政策持续推动出版业发展；内容创新不断加强，精品生产长效机制将有所突破；融合发展不断深入，产业链融合与产业间融合势在必行；出版商业模式悄然重构；全球化趋势加强，出版业成为国际传播能力建设的重要抓手。精品内容、童书市场、数字教育出版、网络文学“走出去”等将出现较大的投资机会。
,AbstractEN:The features of China’s publishing industry development in 2015 were：steady development；clear orientation of industry structure；digital publishing taking the lead with strong growth；recovery of publications import and export；increasing digital publications；and constellation effect of publishing industry base/park which functions as the driving force. The development trends shaping the future publishing industry are：the favorable policy in “the 13th Five-Year Plan” will promote the future development of publishing industry；more content innovation will be made with breakthrough in long-term mechanism of competitive production；integrative development will be deepening with industry chain integration and industrial integration being inevitable；the business model of publishing will be restructured；globalization will be more prominent with publishing industry being an important bridge for international communication. Investment opportunities will focus on high quality content，children’s book market，digital education publishing and online literature.
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"},"靳柯":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":null,"Blurb":"靳柯，云南大学文化发展研究院副教授
"}},BookPublishDate:2017-07-01 00:00:00.0,SearchTitle:中国出版业投资报告,ISBN:978-7-5201-1048-8,BookTitle:中国传媒投资发展报告（2017）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:中国出版业投资报告,_RowNo:122016年电影产业投融资呈现出优于2015年的良好的发展势头。电影产业的私募股权投资单笔规模以及投资并购的单笔规模都是本年度文化传媒产业投资中最大的。在2016年新三板市场，电影产业投资和融资规模在文化娱乐产业中表现抢眼。中国海外电影投资与合作在2016年迎来热潮。在政策层面，2016年出台的《中华人民共和国电影产业促进法》为电影产业的投资和发展保驾护航，在资本层面，电影基金投资面临风险，而在技术层面，2016年VR电影投资既有机遇又有风险。
,AbstractEN:The year of 2016 had witnessed a rise in investment and financing of film industry. The scale of each private equity investment and each merger and acquisition case was among the largest ones in culture and media industry. In 2016，investment and financing scale of the film industry stood out among the whole culture and entertainment sector of NEEQ. China’s overseas film investment and cooperation also embraced a boom in the year of 2016. The introduction of Film Industry Promotion Law had promoted the investment and financing of the industry from the policy level. However，film fund investment was faced with risks. And VR film investment faced both risks and opportunities.
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"}},BookPublishDate:2017-07-01 00:00:00.0,SearchTitle:中国电影产业投融资发展报告,ISBN:978-7-5201-1048-8,BookTitle:中国传媒投资发展报告（2017）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:中国电影产业投融资发展报告,_RowNo:132016年，我国经济的持续发展，推动了文化消费行业的进一步发展，也为书店零售业的发展创造了良好的经济环境。我国中央政府及各级地方政府陆续出台相关政策，继续扶持实体书店的发展，在资金支持、产业支持等方面提出明确的意见，为书店零售业发展提供了良好的政策环境。总体而言，图书零售市场仍保持快速增长。
同时，实体书店在一线城市和重点二线城市发展势头迅猛，店铺越开越大，功能也越来越齐全。书店的概念边界进一步扩展：复合型文化空间得到快速发展，线上线下渠道进一步融合，文化消费和文化地产得到有机结合。实体书店正在从售卖图书向售卖生活方式演变，逐步发展成为复合型文化空间。而在此过程中，产业链的加速整合正成为书店零售业发展的重要趋势之一，这种整合能力也会成为实体书店脱颖而出的重要优势。
在此背景下，书店零售业已经发生数起投资案例，如言几又引入外部资本，实现了规模的迅速扩大和地区的快速扩张；而单向空间也借助外部资本，推进了产业链的拓展和整合。现阶段，书店零售业的资本运作能力还不够强，借助资本力量获得的发展还相对有限。但是，预期未来一段时期，随着行业升级和产业链不断整合，书店零售业还将不断涌现出兼具战略意义和财务意义的投资机会。
,AbstractEN:In 2016，China’s sustained economic growth further promoted the development of cultural consumption industry，and created a favorable economic environment for bookstore retailing industry. The central government and local governments introduced a series of policies to support the development of physical bookstores，and put forward specific suggestions for issues like financial support and industrial policy to create a favorable policy environment. Overall，the bookstore retailing market maintained a high growth rate.
At the same time，in 2016，physical bookstores developed and expanded rapidly in the first tier cities and key second tier cities，and the bookstores became larger and larger，with more and more functions. The boundary of bookstore became broader：compound culture spaces had developed rapidly；online and offline sales channels had been further integrated；and cultural consumption and cultural real estate industry had combined closer. Physical bookstores had turned to cultural spaces，changing from selling books to selling life style. During this process，the accelerated integration of industry chain had become an important trend，and the capacity of integration also became an important advantage for physical bookstores to stand out.
Several investment cases have already occurred in bookstore retailing industry. For example，YJY has achieved the rapid expansion of scale and coverage by introducing external capital，and OWSpace has also promoted the extension and integration of industrial chain with external capital. Bookstore retailing industry is still in a primary stage of capital operation，and has limited use of capital to achieve high-speed development. However，in the near future，with further integration of industrial chain，there will be more investment opportunities with both strategic value and financial value.
,KeyWords:374932,374933,183142,374934,400946,EKeyWords:400947,37116,196488,374936,400948,SubjectWords:,LiteratureId:8877427,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120170701X20173524001_000_010,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-22 14:29:38.0,ModifyUser:Admin,ModifyTime:2021-11-03 01:58:04.0,HitCount:50,ShowType:putong,LogoID:0,PdfID:8877436,DownCount:24,AuthorInfos:{"雷乡丰":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":null,"Blurb":"雷乡丰，管理学硕士，中国建银投资有限责任公司战略发展部业务副经理
"},"牛耘":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":null,"Blurb":"牛耘，经济学硕士，建投书店投资有限公司业务发展部业务经理
"}},BookPublishDate:2017-07-01 00:00:00.0,SearchTitle:中国书店零售业投资报告,ISBN:978-7-5201-1048-8,BookTitle:中国传媒投资发展报告（2017）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:中国书店零售业投资报告,_RowNo:14经过两年的高速发展，2016年网络媒体资本市场依然保持了良好的发展势头。在“互联网+”的大环境下，网络媒体日益成为资本追逐的热点。本章结合相关数据及案例，分析了2016年网络媒体资本市场出现的新现象、新特点、新问题，并对未来网络媒体行业投融资趋势进行了分析。
,AbstractEN:After two years of rapid development，the capital market of internet media had maintained a good growth momentum in 2016. Along with the promotion of “Internet+” initiative，internet media had become an investment hot spot. Based on relevant data and investment cases，this paper explores the new phenomenon，new characteristics and new problems of the internet media capital market and analyzes the trend of internet media investment and financing in China.
,KeyWords:35905,29378,400953,400868,33973,EKeyWords:40540,29615,340007,400875,310317,SubjectWords:,LiteratureId:8877439,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120170701X20173524001_000_011,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-22 14:29:47.0,ModifyUser:Admin,ModifyTime:2021-11-03 01:58:04.0,HitCount:36,ShowType:putong,LogoID:0,PdfID:8877445,DownCount:16,AuthorInfos:{"谭云明":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":null,"Blurb":"谭云明，中央财经大学新闻传播系主任、教授
"},"彭轸":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":"","Blurb":""}},BookPublishDate:2017-07-01 00:00:00.0,SearchTitle:中国网络媒体投资报告,ISBN:978-7-5201-1048-8,BookTitle:中国传媒投资发展报告（2017）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:中国网络媒体投资报告,_RowNo:15伴随移动互联网的发展，移动媒体成为近年中国传媒投资的重要关注点。2016年移动互联网与手机媒体在基础资源、用户规模平稳增长态势下，对移动社交、信息与娱乐、商务交易与金融等领域持续投资。在技术、政策与用户需求共同作用下，两者的投资类型与趋势也呈现出新的特征，我国移动媒体投资效能有待进一步提升。
,AbstractEN:With the development of mobile Internet，China’s mobile media investment has become an important focus in recent years. Along with the steady growth of basic resources and users，mobile internet and mobile phone investment had been continuously made in areas such as mobile social network，information and entertainment，business transactions，finance，to name just a few. Under the interplay of technologies，policies and user demands，both of the investments have demonstrated new new features. Thus，the investment efficiency of China mobile media needs to be further improved.
,KeyWords:339992,7452,36948,301633,400955,EKeyWords:339993,7430,34384,340627,400956,SubjectWords:,LiteratureId:8877450,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120170701X20173524001_000_012,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-22 14:29:49.0,ModifyUser:Admin,ModifyTime:2021-11-03 01:58:04.0,HitCount:19,ShowType:putong,LogoID:0,PdfID:8877456,DownCount:10,AuthorInfos:{"邓倩":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":null,"Blurb":"邓倩，传播学博士，河海大学公共管理学院新闻传播学系讲师
"}},BookPublishDate:2017-07-01 00:00:00.0,SearchTitle:中国移动媒体投资报告,ISBN:978-7-5201-1048-8,BookTitle:中国传媒投资发展报告（2017）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:中国移动媒体投资报告,_RowNo:162016年中国游戏产业增长继续放缓，但产业规模在稳定中扩大。移动游戏强势发展，客户端游戏和网页游戏市场规模下降。国家鼓励、扶持游戏产业的发展，特别是逐渐受到大众认可的电子竞技产业。2016年新建立的游戏创业公司不到去年数量的1/4，VR仍然是投资热点。游戏公司在设计发展战略时十分注重泛娱乐布局。中国游戏公司和游戏市场的全球化水平不断提高。
,AbstractEN:In 2016，China’s game industry continued to slow down while the scale of the industry expanded steadily. Mobile games maintained strong growth momentum. But client games and web games market had declined. The e-sports industry had been widely recognized by the public over the past years along with strong support from the government to promote the development of game industry. The number of newly founded startups in game industry was less than a quarter of that of 2015. Meanwhile，VR was still favored by investors. Pan-entertainment distribution was taken seriously by most game companies when they designed their development strategy. And the level of globalization continued to increase in game industry.
,KeyWords:3981,374937,400957,400958,400959,EKeyWords:3984,374938,400961,400962,400963,SubjectWords:,LiteratureId:8877459,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120170701X20173524001_000_013,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-22 14:29:49.0,ModifyUser:Admin,ModifyTime:2021-11-03 01:58:04.0,HitCount:102,ShowType:putong,LogoID:0,PdfID:8877467,DownCount:25,AuthorInfos:{"陈京炜":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":null,"Blurb":"陈京炜，中国传媒大学艺术学部动画与数字艺术学院游戏设计系主任
"},"仝嵩泽":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":"","Blurb":""}},BookPublishDate:2017-07-01 00:00:00.0,SearchTitle:中国游戏产业投资报告,ISBN:978-7-5201-1048-8,BookTitle:中国传媒投资发展报告（2017）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:中国游戏产业投资报告,_RowNo:172016年互联网金融行业交易额持续高速增长，但市场主体数量已开始逆转减少，市场平均收益率逐月降低。伴随着政府监管部门严厉的整合监管和行业整顿，互联网金融平台不断倒下离场，互联网金融艰难地试图从“高利贷”转回信息中介。行业拐点已现，但转型刚刚开始。陆金所和积木盒子等为代表的互联网金融平台开始淡化P2P色彩，转型综合金融与互联网理财。也有少量平台开始转向众筹、金融科技、金融资产交易中心，甚至网购。
,AbstractEN:In 2016，the number of transactions in the Internet financial industry continued to grow at a high speed，but the number of market players has been reversed and the average market rate of return has decreased month by month. With the integration of government regulators regulatory and stringent industry consolidation，there has been an Internet financial platform to fall off，Internet finance from the “usury”，struggling to return to the role of information intermediaries. Industry turning point has been，but the transition has just begun.
Lufax and blocks box，etc. as the representative of the mutual gold head began to play down the P2P color，transformation of integrated financial and Internet financing. There are a small number of platforms began to turn to the public，financial technology，financial assets trading center，and even online shopping.
,KeyWords:69669,41038,400965,400966,400967,EKeyWords:95396,24323,400968,400969,400970,SubjectWords:,LiteratureId:8877471,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120170701X20173524001_000_014,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-22 14:29:50.0,ModifyUser:Admin,ModifyTime:2021-11-03 01:58:04.0,HitCount:132,ShowType:putong,LogoID:0,PdfID:8877479,DownCount:51,AuthorInfos:{"吴立波":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":null,"Blurb":"吴立波，绿地金控另类投资部负责人
"}},BookPublishDate:2017-07-01 00:00:00.0,SearchTitle:中国互联网金融投资报告,ISBN:978-7-5201-1048-8,BookTitle:中国传媒投资发展报告（2017）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:中国互联网金融投资报告,_RowNo:182016年，我国传媒业上市公司继续保持较高的增速，呈现四大特点：一是传媒类公司以IPO方式上市；二是基于互联网的传媒上市公司业绩远远优于报刊、出版类；三是互联网公司海外并购的规模大；四是中概股继续私有化。
,AbstractEN:In 2016，China’s media industry listed companies continue to maintain a high growth rate，showing four characteristics：First，media companies to IPO way listed；Second，the Internet-based media industry listed companies far better than the performance of newspapers，Third，the size of the Internet companies overseas mergers and acquisitions；Fourth，the shares continue to privatize.
,KeyWords:400971,35937,400909,105361,EKeyWords:381540,35968,53165,33979,SubjectWords:,LiteratureId:8877483,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120170701X20173524001_000_015,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-22 14:29:50.0,ModifyUser:Admin,ModifyTime:2021-11-03 01:58:04.0,HitCount:55,ShowType:putong,LogoID:0,PdfID:8877495,DownCount:21,AuthorInfos:{"郭全中":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":null,"Blurb":"郭全中，国家行政学院社会和文化教研部高级经济师，管理学博士
"}},BookPublishDate:2017-07-01 00:00:00.0,SearchTitle:中国传媒上市公司报告,ISBN:978-7-5201-1048-8,BookTitle:中国传媒投资发展报告（2017）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:中国传媒上市公司报告,_RowNo:192016年中国传媒业并购市场延续了理性发展趋势，较2015年并购数量及规模而言稳中有升，具体来说，2016年中国影视巨头布局全产业链，互联网行业并购市场降温，游戏业掀起“出海浪潮”，传统媒体进行外延式并购与转型，由此2016年中国传媒产业并购出现以下四个特点：一是政策监管收紧，并购市场泡沫挤出；二是全球化进程加速，传媒业布局海外市场；三是并购趋向全产业链模式，以求强强联合与优势互补；四是明星股东参与资本运作，明星证券化趋势愈加显著；在未来一段时间内，互联网、在线视频以及直播将成为中国传媒产业并购的新热点。
,AbstractEN:In 2016，the merger and acquisition market of China’s media industry had developed in a rational manner with stable increase in the number and scale of mergers and acquisitions compared to 2015. Specifically，in 2016，Chinese film and television giants presented themselves in the entire industry chain，the mergers and acquisitions market in the internet industry had cooled down，the game industry had experienced ups and downs，traditional media made extensional mergers and transformation. Therefore，four features had appeared in China’s media industry mergers and acquisitions in 2016：policy supervision had been tightened and the bubble in the mergers market had been popped out；globalization had accelerated and the media industry had spread to overseas；mergers and acquisitions tend to cover the entire industry chain for the sake of alliance and complementary advantages；celebrity shareholder had been involved in capital operation with obvious celebrity securitization. In the near future，internet，online video and live broadcast will become a new hotspot in China’s media industry mergers and acquisitions.
,KeyWords:25174,327524,53069,197669,24930,EKeyWords:38772,400975,53129,400976,26763,SubjectWords:,LiteratureId:8877499,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120170701X20173524001_000_016,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-22 14:29:50.0,ModifyUser:Admin,ModifyTime:2021-11-03 01:58:04.0,HitCount:66,ShowType:putong,LogoID:0,PdfID:8877508,DownCount:19,AuthorInfos:{"向志强":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":null,"Blurb":"向志强，湖南大学新闻传播与影视艺术学院副院长、教授
"},"李瑢瑢":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":"","Blurb":""},"李雅雯":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":"","Blurb":""}},BookPublishDate:2017-07-01 00:00:00.0,SearchTitle:中国传媒产业并购报告,ISBN:978-7-5201-1048-8,BookTitle:中国传媒投资发展报告（2017）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:中国传媒产业并购报告,_RowNo:202016年尽管国际经济复苏疲软，国内监管趋严，但中国企业海外传媒投资势头强劲，以互联网企业为代表的中国民营企业纷纷出海，积极进行海外投资布局，成为海外传媒投资的主力军。本章对2016年中国企业海外传媒投资情况和在海外面临的问题进行了分析，并提出了相应的对策建议。
,AbstractEN:China’s overseas media investment maintained a rapid growth in 2016 against the backdrop of a weak recovery of world economy and tightening of domestic regulations. China’s private enterprises，internet companies in particular，have made great efforts to invest overseas and have become China’s main force of overseas media investment. This report analyzes overseas media investment made by Chinese enterprises and the problems they encountered in 2016，based on which some possible solutions are then suggested.
,KeyWords:374940,27487,180725,400984,EKeyWords:340010,27502,374941,400985,SubjectWords:,LiteratureId:8877515,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120170701X20173524001_000_017,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-22 14:29:59.0,ModifyUser:Admin,ModifyTime:2021-11-03 01:58:04.0,HitCount:32,ShowType:putong,LogoID:0,PdfID:8877521,DownCount:10,AuthorInfos:{"陈秋云":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":null,"Blurb":"陈秋云，北京中医药大学讲师，北京大学新闻与传播学院博士生
"}},BookPublishDate:2017-07-01 00:00:00.0,SearchTitle:中国海外传媒投资报告,ISBN:978-7-5201-1048-8,BookTitle:中国传媒投资发展报告（2017）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:中国海外传媒投资报告,_RowNo:212016年，全国新闻传播领域发生了翻天覆地的变化。中央主要媒体打出重拳，各级地方党媒持续发力，“中央厨房”“大数据”“云平台”竞相上线，“两微一端”“新媒体矩阵”“全媒体网络”轮番出世等。媒体融合已进入向纵深推进的关键阶段。各新闻单位整合媒体资源力量，深化内部机制改革，重构采编发网络，再造采编发流程，大力克服传统媒体“空壳化”，增强版权意识，努力推进媒体深度融合，全媒体报道出新出彩，呈现出新气象新面貌。主流媒体的传播力、引导力、影响力、公信力显著提升。要顺应移动互联时代传播形态变革，遵循新媒体发展规律和融合传播规律，在思想认识上再提高、资源配置上再优化、创新措施上再落实，推动传统媒体和新兴媒体尽快从相“加”阶段迈向相“融”阶段，实现融为一体、合而为一。
,AbstractEN:China’s journalism and communication had experienced great changes in 2016. The national main media outlets had adopted bold moves and the media at all levels of communist parties continued to grow. “Central Kitchen”“Big data”“Cloud platform” continued to be launched，“Weibo，Wechat and news client”“new media matrix” “all media network” showed up one after another. Media convergence had stepped into the key phase of profound development. All media outlets should integrate their media resources and deepen internal mechanism reform，restructure the network of news collection，edition and release，and set up a new procedure to avoid “empty shell phenomenon” in traditional media. Moreover，copyright awareness should be reinforced，deep media integration should be promoted and all media report should be innovative and bring about a new media image. The communication power，leadership，influence and credibility of mainstream media had been significantly improved. Still，reform should be made to communication patterns in the age of mobile internet. And the rules of new media development and integration should be followed. In addition，the awareness should be raised，resource distribution should be optimized，and innovative measures should be adopted to promote the rapid integration of traditional media and new media.
,KeyWords:374943,374944,33875,219325,50830,EKeyWords:374946,374947,176581,219326,52629,SubjectWords:,LiteratureId:8877524,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120170701X20173524001_000_018,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-22 14:30:02.0,ModifyUser:Admin,ModifyTime:2021-11-03 01:58:04.0,HitCount:42,ShowType:putong,LogoID:0,PdfID:8877528,DownCount:12,AuthorInfos:{"王亚敏":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":null,"Blurb":"王亚敏，人民网舆情监测室、人民在线副总编辑
"}},BookPublishDate:2017-07-01 00:00:00.0,SearchTitle:中国传媒投资舆情报告,ISBN:978-7-5201-1048-8,BookTitle:中国传媒投资发展报告（2017）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:中国传媒投资舆情报告,_RowNo:22特殊管理股制度，在欧美市场化传媒企业中普遍运用，其制度使公司创始人能够在上市后保持足够的表决权来控制公司，此制度在中国传媒企业中具有极大的借鉴意义。特殊管理股制度有利于实现股权多元化，完善现代企业制度。实行特殊管理股制度，有利于发展混合经济，最大限度地吸引外来资本和民营资本进入中国传媒，中国对于境外的传媒投资并购也应该注意标的国对于特殊管理股制度的实施。
,AbstractEN:The special shareholders’ equity management system is widely practiced in market-oriented media enterprises in Europe and America. It enables the founder of a company to keep enough voting rights to maintain control of the company after its IPO. The system offers great inspiration for Chinese media enterprises as well，not only because it can help diversify stock equity and improve the modern enterprise system，but also because it is conducive to developing a mixed economy and attracting foreign and private capital into Chinese media industry. Chinese media companies，while investing overseas，should be clear about whether the special shareholders’ equity management system is practiced in their investment destinations.
,KeyWords:374948,374949,219325,320298,EKeyWords:374950,374951,219326,130771,SubjectWords:,LiteratureId:8877531,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120170701X20173524001_000_019,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-22 14:30:02.0,ModifyUser:Admin,ModifyTime:2021-11-03 01:58:04.0,HitCount:13,ShowType:putong,LogoID:0,PdfID:8877536,DownCount:13,AuthorInfos:{"向南":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":null,"Blurb":"向南，资深文化传媒投资并购专家，曾在香港晨兴集团、中央电视台等多家投资以及传媒机构供职
"}},BookPublishDate:2017-07-01 00:00:00.0,SearchTitle:传媒企业的特殊管理股制度及其在中国的应用建议,ISBN:978-7-5201-1048-8,BookTitle:中国传媒投资发展报告（2017）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:传媒企业的特殊管理股制度及其在中国的应用建议,_RowNo:23本章主要运用文献分析法、案例分析法等科学研究方法，并利用相关数据，对2016年我国文化传媒产业发展环境、融资状况进行分析，通过对比文化传媒企业在债券融资模式选择、募集资金使用、融资效益等方面的情况，找出文化传媒企业目前在债券融资方面存在的经营管理、产业环境、宏观经济政策等问题，并探索债券融资发展方向，开创文化传媒产业新格局。本章共分为五部分，各部分主要内容如下：第一部分概述2016年中国文化传媒产业发展环境；第二部分对我国文化传媒企业融资现状进行分析；第三部分探讨我国文化传媒企业债券融资各种模式，包括短期融资券、企业债券、中期票据、中小企业集合债及资产支持债券；第四部分研究我国文化传媒企业现有债券融资过程中的信息不对称、制度性约束、市场性约束及技术性约束问题；第五部分提出了构建我国文化传媒企业债券融资模式的建议。
,AbstractEN:In 2016，the Recommendations for the 13th Five-Year Plan for Economic and Social Development was adopted at the Fifth Plenary Session of the 18th CPC Central Committee，in which it puts forward that cultural industry will have become a pillar industry of China’s national economy by 2020. At present，China’s economy is facing great downward pressure，but cultural industry would give new impetus to the successful transformation of China’s economy.
Enterprises cannot develop without the support of capital，and financing is the main way for enterprises to absorb capital. In 2015，the market size of China’s media industry reached 1.2 trillion yuan，and the investment and financing in media industry surpassed 450 billion yuan. Besides，overseas media investment and financing amounted to 80 billion yuan with 52 investment events.
China’s culture media industry has attracted wide attention and absorbed a large amount of investment both at home and abroad. Financial capital is vigorously promoting the development of culture media industry in all areas and accelerating the pace of its maketization.
,KeyWords:159305,26244,374952,400994,400995,EKeyWords:374953,27471,374954,400996,400997,SubjectWords:,LiteratureId:8877539,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120170701X20173524001_000_020,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-22 14:30:02.0,ModifyUser:Admin,ModifyTime:2021-11-03 01:58:04.0,HitCount:31,ShowType:putong,LogoID:0,PdfID:8877550,DownCount:13,AuthorInfos:{"魏鹏举":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":null,"Blurb":"魏鹏举，中央财经大学文化与传媒学院院长、教授、博士生导师
"},"王雨":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":"","Blurb":""}},BookPublishDate:2017-07-01 00:00:00.0,SearchTitle:中国文化传媒企业债券融资报告,ISBN:978-7-5201-1048-8,BookTitle:中国传媒投资发展报告（2017）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:中国文化传媒企业债券融资报告,_RowNo:24万达电影院线股份有限公司成立十二年来不断发展壮大，成为国内影视行业的龙头企业。2015～2016年，万达院线一方面坚持发展主营业务，巩固市场地位；另一方面加快并购步伐，构建全产业链，打造电影生活生态圈。同时，万达院线在发展过程中也面临政策收紧、内容缺失、网络冲击等风险，本章据此提出发展建议。
,AbstractEN:Since its founding twelve years ago，Wanda Cinemas has grown into a leading enterprise in the film industry in China. Over the past two years，Wanda cinemas focused on developing its main business to consolidate its market position. Meanwhile，it stepped up the pace of mergers and acquisitions for the purpose of building an industrial chain and shaping film ecosystem. The company was also faced with tightening polices，lack of content，the growing impact of the internet and other challenges. Based on this，some suggestions for development are then put forward in this report.
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"},"黄静怡":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":"","Blurb":""}},BookPublishDate:2017-07-01 00:00:00.0,SearchTitle:万达电影院线投资状况分析,ISBN:978-7-5201-1048-8,BookTitle:中国传媒投资发展报告（2017）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:万达电影院线投资状况分析,_RowNo:25
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