中国冰上运动产业发展报告（2017）
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中文摘要
《中国冰上运动产业发展报告（2017）》是关于中国冰上运动产业的综合性研究报告，也是国内首本关于我国冰上运动产业的蓝皮书。本报告主要描述了国内冰上运动产业的发展历程、发展现状及未来趋势。
我国大众冰上运动开展由来已久，而冰上运动产业起步较晚，总体呈现发展起点高、发展速度快的特点。随着2022年北京冬奥会的成功申办，国家“三亿人参与冰雪”运动的开展，我国冰上运动产业迎来新的发展机遇。本报告从多个方面搜集各类冰上运动行业信息，运用问卷调查法、市场调查法、专家访谈法、定位分析法、案例研究法以及文献资料法等，对目前我国冰上运动产业的发展状况进行调查、分析与总结，进而归纳概括目前产业发展过程中存在的各种问题，从而提出相关发展建议，以期为我国冰上运动行业发展提供参考。
《中国冰上运动产业发展报告（2017）》共分四部分：总报告、产业篇、案例篇与国际借鉴篇。总报告对冰上运动及冰上运动产业进行了系统概括，并分别通过横纵向对比法，研究比较国内外冰上运动发展特点，尤其对我国目前冰上运动产业的区域发展做了深入分析，使读者对整个冰上运动产业的发展形成直观认识。
产业篇立足于中国冰上运动产业市场，对中国冰上运动产业的重要环节，例如冰上运动场馆建设与经营、冰上运动装备市场、冰上运动人才发展现状及未来人才培养趋势等做了专项分析。
案例篇与国际借鉴篇主要从实证分析角度，选取国内外有代表性的冰上运动场馆、冰上运动俱乐部、冰上运动联盟等，分析其运营管理模式、产业链发展模式及区域效应构建模式等，并分析其给我国冰上运动场馆发展甚至整个冰上运动产业发展带来的启示。
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总报告
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产业篇
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案例篇
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国际借鉴篇
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