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社会价值共创6步行动法则

书 名: 社会价值共创6步行动法则
英 文 名: 6-Step Action Towards Social Value Co-Creation
作 者: 张伟蒋青云
I S B N: 978-7-5201-1338-0
丛 书 名:
关 键 词:  企业责任 社会责任 研究
出版日期: 2017-10-01

中文摘要

伴随越来越多的企业步入可持续发展战略阶段,企业如何与利益相关者共创价值,实现社会与经济价值双丰收成为当下前沿课题。作者通过理论建构与案例研究,归纳了企业社会价值共创管理过程的6个行动阶段——投入、协同、带动、创造、转化、溢出及相应的24个管理行为。本书结合经典与前沿的70个实践案例解读,为企业可持续发展与社会责任战略的落地提供了方法和行动路线。本书还具体分析了社会价值共创行动中企业需关注的4类“市场信号”与6种“共创”管理能力,提供了30个扩展学习知识点,是企业管理者、可持续发展战略官与CSR经理人的实战必备手册。

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