旅游目的地建构
| 书 名： |
旅游目的地建构 |
| 英 文 名： |
THE CONSTRUCTION OF TOURISM DESTINATION
|
| 作 者： |
施海涛 |
| I S B N： |
978-7-5201-1320-5 |
| 关 键 词： |
旅游目的地 旅游产业发展 旅游市场 旅游文化 旅游标志物 |
| 出版日期： |
2017-10-01 |
中文摘要
以文化人类学、旅游人类学的视域，从区域经济发展的角度审视旅游目的地建构实践，是人类学与旅游学交叉研究的新向度，是带着人文精神研究旅游发展的新尝试。该书以严谨的逻辑、详实的案例、诗化的语言，再现了L县通过充满想象力和创造性的旅游目的地建构实践，依托油菜花海这一旅游标志物的培育和推广，实现了从边疆一隅到重要旅游目的地升华的历程，并归纳总结了旅游目的地建构的基本模式，是一项颇具开创性的研究，是一个有价值、有意义的文本，是一本值得阅读和收藏的学术书。
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CommonID:DIR_50377182,ID:9105875,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:336494,name:引言：先期而至的大旅游时代,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:9105867,AbstractCH:,AbstractEN:,KeyWords:397425,397426,397427,397428,397429,EKeyWords:397430,397431,397432,397433,397434,SubjectWords:,LiteratureId:9105874,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120171102X20173312001_001,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-11-16 10:39:31.0,ModifyUser:Admin,ModifyTime:2021-11-03 02:14:22.0,HitCount:18,ShowType:putong,LogoID:0,PdfID:9105876,DownCount:15,AuthorInfos:,BookPublishDate:2017-10-01 00:00:00.0,SearchTitle:引言：先期而至的大旅游时代,ISBN:978-7-5201-1320-5,BookTitle:旅游目的地建构,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:引言：先期而至的大旅游时代,_RowNo:2
CommonID:DIR_50377183,ID:9105879,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:336495,name:第一章 汇入江海：轻启旅游目的地建构之门,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:9105867,AbstractCH:经过数年的谨慎探索，经历了开发与不开发的博弈和从谨小慎微到激烈冒进，L县最终完全投入旅游开发的滚滚洪流，并成为一个广受游客青睐的旅游目的地。本文主要介绍了L县轻启旅游目的地的建构之门，包括：一、L县的人文与山川；二、“小三峡”的春水；三、开创新天地；四、打造旅游体系。,AbstractEN:,KeyWords:397428,397435,397436,391074,397437,EKeyWords:397433,397438,397439,391076,397442,SubjectWords:,LiteratureId:9105878,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120171102X20173312001_002,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-11-16 10:39:31.0,ModifyUser:Admin,ModifyTime:2021-11-03 02:14:22.0,HitCount:17,ShowType:putong,LogoID:0,PdfID:9105880,DownCount:8,AuthorInfos:,BookPublishDate:2017-10-01 00:00:00.0,SearchTitle:汇入江海：轻启旅游目的地建构之门,ISBN:978-7-5201-1320-5,BookTitle:旅游目的地建构,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:汇入江海：轻启旅游目的地建构之门,_RowNo:3
CommonID:DIR_50377206,ID:9105882,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:336496,name:第二章 金色之花：旅游标志物的培育,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:9105867,AbstractCH:在互联网上查找“L县旅游”，映入眼帘的必然是漫天金黄；油菜花怒放的季节，必然是L县旅游的黄金季节……所有的一切都说明油菜花已经成为L县最鲜明的旅游标志物。本文主要介绍了L县对油菜花这种旅游标志物的培育，包括：一、L县油菜的前世今生；二、作为旅游标志的花海；三、油菜转变之路。,AbstractEN:,KeyWords:397423,397444,397445,397446,397447,EKeyWords:397448,397449,397450,397451,397452,SubjectWords:,LiteratureId:9105881,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120171102X20173312001_003,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-11-16 10:39:31.0,ModifyUser:Admin,ModifyTime:2021-11-03 02:14:22.0,HitCount:16,ShowType:putong,LogoID:0,PdfID:9105883,DownCount:10,AuthorInfos:,BookPublishDate:2017-10-01 00:00:00.0,SearchTitle:金色之花：旅游标志物的培育,ISBN:978-7-5201-1320-5,BookTitle:旅游目的地建构,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:金色之花：旅游标志物的培育,_RowNo:4
CommonID:DIR_50377219,ID:9105886,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:336497,name:第三章 借花升华：旅游目的地再造与提升,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:9105867,AbstractCH:首届油菜花旅游节的举办，极大地提升了L县的旅游知名度，游客急剧增加。汇聚而来的游客凝视产生了巨大的能量，借助这种花潮卷起的势能，L县顺势推进旅游目的地建构，而一系列提质增效的举措，又进一步提升了旅游吸引力。本文主要介绍了旅游目的地的再造与提升，包括：一、丰富旅游内涵；二、加强旅游目的地建构规划；三、提升旅游管理水平；四、旅游宣传促销；五、推进旅游二次创业。,AbstractEN:,KeyWords:397453,397428,397454,397455,397456,EKeyWords:397457,397433,397458,308436,397459,SubjectWords:,LiteratureId:9105885,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120171102X20173312001_004,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-11-16 10:39:31.0,ModifyUser:Admin,ModifyTime:2021-11-03 02:14:22.0,HitCount:21,ShowType:putong,LogoID:0,PdfID:9105887,DownCount:9,AuthorInfos:,BookPublishDate:2017-10-01 00:00:00.0,SearchTitle:借花升华：旅游目的地再造与提升,ISBN:978-7-5201-1320-5,BookTitle:旅游目的地建构,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:借花升华：旅游目的地再造与提升,_RowNo:5
CommonID:DIR_50377231,ID:9105889,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:336498,name:第四章 注入性灵：旅游目的地文化建构,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:9105867,AbstractCH:L县旅游目的地建构决策者高度重视旅游景观的人文价值挖掘，并将旅游目的地的文化建构作为重点，为自然的山水田园景观注入人文内涵，增添神性光辉。金色花海、隽永峰林、秀美山水，使L县美成童话，通过旅游目的地文化建构实践，L县人为唯美的童话世界注入性灵。本文主要介绍了旅游目的地的文化建构，包括发掘整理景区景点民间传说、创作大型歌舞剧和神话的传播。,AbstractEN:,KeyWords:397460,397461,397462,74874,107078,EKeyWords:397463,397464,397465,119660,21155,SubjectWords:,LiteratureId:9105888,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120171102X20173312001_005,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-11-16 10:39:31.0,ModifyUser:Admin,ModifyTime:2021-11-03 02:14:22.0,HitCount:14,ShowType:putong,LogoID:0,PdfID:9105890,DownCount:8,AuthorInfos:,BookPublishDate:2017-10-01 00:00:00.0,SearchTitle:注入性灵：旅游目的地文化建构,ISBN:978-7-5201-1320-5,BookTitle:旅游目的地建构,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:注入性灵：旅游目的地文化建构,_RowNo:6
CommonID:DIR_50377245,ID:9105892,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:336499,name:第五章 花期之囿：L县旅游的围困与解困,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:9105867,AbstractCH:“国际油菜花文化旅游节”的成功举办极大地推动了L县旅游业的发展，但也造成了旅游业过度倚重油菜花海的局面。花期总是有限的，当繁花落尽，L县旅游必然面临萧条景象，从而形成鲜明的季节性特征，并由此形成诸多不利于旅游目的地长远发展的因素。因此，从花期之囿中突围，推动旅游业可持续发展是L县旅游目的地建构的重要任务之一。本文主要介绍了在此情境下L县旅游的围困与解困。,AbstractEN:,KeyWords:397466,371175,397467,397468,397469,EKeyWords:397470,397471,397472,397473,397474,SubjectWords:,LiteratureId:9105891,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120171102X20173312001_006,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-11-16 10:39:32.0,ModifyUser:Admin,ModifyTime:2021-11-03 02:14:22.0,HitCount:24,ShowType:putong,LogoID:0,PdfID:9105893,DownCount:9,AuthorInfos:,BookPublishDate:2017-10-01 00:00:00.0,SearchTitle:花期之囿：L县旅游的围困与解困,ISBN:978-7-5201-1320-5,BookTitle:旅游目的地建构,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:花期之囿：L县旅游的围困与解困,_RowNo:7
CommonID:DIR_50377255,ID:9105895,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:336500,name:第六章 结论：旅游目的地建构的基本模式,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:9105867,AbstractCH:与周边的石林、泸西等县相比，L县在旅游资源上并不占优，没有名胜古迹，也没有世界奇观。然而，L县人凭着一腔热情和充满才情的灵感建构了自己的旅游体系， 成为一个为世人公认的旅游目的地。因此，L县旅游目的地建构实践具有较强的代表性，对其进行剖析、透视和研究，可以概括归纳出旅游目的地建构的基本模式。主要包括：一、培育旅游标志物；二、旅游场域建构；三、景观神圣化；四、动态的进程。,AbstractEN:,KeyWords:397428,397423,397475,397476,397477,EKeyWords:397433,397478,397479,397480,397481,SubjectWords:,LiteratureId:9105894,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120171102X20173312001_007,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-11-16 10:39:32.0,ModifyUser:Admin,ModifyTime:2021-11-03 02:14:22.0,HitCount:20,ShowType:putong,LogoID:0,PdfID:9105896,DownCount:11,AuthorInfos:,BookPublishDate:2017-10-01 00:00:00.0,SearchTitle:结论：旅游目的地建构的基本模式,ISBN:978-7-5201-1320-5,BookTitle:旅游目的地建构,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:结论：旅游目的地建构的基本模式,_RowNo:8
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