体育赛事综合影响事前评估

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体育赛事综合影响事前评估

书名：	体育赛事综合影响事前评估
英文名：	THE PRE-EVENT EVALUATION OF THE IMPACT OF SPORT EVENTS
作者：	黄海燕
I S B N：	978-7-5201-1842-2
关键词：	体育赛事综合影响事前评估中国
出版日期：	2017-12-01

中文摘要

本研究以可持续发展理论指导下的三重底线评估框架为基础，综合运用理论研究与实证分析相结合、抽象与具体分析相结合、定性分析与定量分析相结合、微观分析与宏观分析相结合的方法，在国内首次构建了较为科学、全面的体育赛事综合影响事前评估的理论体系。

本研究填补了系统的体育赛事综合影响评估理论与方法的空白，在国内乃至国际均处于领先地位，对于发展体育赛事评估理论，并进一步完善体育赛事组织和管理理论具有重要意义。

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20世纪90年代以来，科学技术日新月异，经济全球化突飞猛进，人类开始了一个全球化竞争的新时代。竞争不仅仅停留在企业层次，而且扩大到城市层次。随着全球竞争、经济转型、技术变化和政府权力转移等因素的变化，很多城市面临经济发展速度减缓、失业率上升、城市特色丧失的危机，这些危机导致人口外迁、投资减少和收入下降。

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体育赛事综合影响事前评估研究黄海燕

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体育赛事是随着社会生产力的发展而形成并发展起来的。在漫长的发展过程中，由于受社会、政治和经济发展的影响，体育赛事的内容、形式、功能以及赛事运作方式等方面都在不断地发生变化。从形式上看，体育赛事最早起源于祭祀活动；到了1984年洛杉矶奥运会，尤伯罗斯成功将商业行为引入奥运会，体育赛事的内涵和形式发生了重大改变。此后，各种形式的体育赛事在世界范围内蓬勃发展，并随着电视转播、信息技术和网络技术的飞速发展而不断创新，对全球经济、社会、文化等各个领域的发展产生了积极影响。

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体育赛事综合影响评估的基本理论黄海燕

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体育赛事综合影响框架体系研究黄海燕

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体育赛事综合影响事前评估指标体系的构建黄海燕

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在体育赛事综合影响事前评估指标体系中，体育赛事经济影响类事前评估指标共包括6个二级指标和12个三级指标。其中，“对宏观经济指标的积极影响”“给举办地带来的新的消费”“对赛事相关产业的拉动”“提升城市知名度和城市形象”“赛事运作获得的会计收益”这5个二级指标属于正向指标；而“赛事运作的经济风险”指标属于逆向指标。

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体育赛事综合影响事前评估指标分析黄海燕

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评价是人类社会中一项经常性的、极为重要的认识活动，随着我国社会经济发展与科学技术的进步，现实社会生活中，人们对一个事物的评价常常要涉及多个因素或多个指标，这时，评价是在多因素相互作用下的一种综合判断，例如考察国家的综合国力、居民生活的小康水平、不同地区社会经济发展的综合评价，等等。

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体育赛事综合影响事前评估模型与方法黄海燕

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