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CommonID:DIR_70001328,ID:9478258,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:610087,name:第1章 华为：攻克欧洲,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:9478242,AbstractCH:本文的主题是华为：攻克欧洲，在三年多的研究中，我们不仅拜访了华为在欧洲市场的管理者，还访问了华为的竞争对手以及它的客户。通过还原并剖析华为在欧洲市场的发展历史和赶超战略（参见本章附文《华为的欧洲战略演进过程》），我们不仅找到了华为的成功要素，更总结出了后来者赶超先行者的“PLA模型”。这一模型可以启发发展中国家企业，如何在全球化浪潮席卷世界的今天，制定与自身角色、地位相匹配的战略，从而实现冠军梦。,AbstractEN:,KeyWords:98402,5965,3593,606636,606637,EKeyWords:4701,8274,3596,32540,162341,SubjectWords:,LiteratureId:9478257,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120180201X20174412001_000_001,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2018-03-21 09:35:59.0,ModifyUser:Admin,ModifyTime:2023-11-06 15:57:14.0,HitCount:41,ShowType:putong,LogoID:0,PdfID:9478259,DownCount:17,AuthorInfos:{"曹仰锋":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":null,"Blurb":"

曹仰锋，欧洲隐形冠军研究院（European Institute of Hidden Champion）院长，香港全球创业创新研究院（Institute of Global Entrepreneurship & Innovation）研究员，斯坦福大学（Stanford University）访问学者。

"},"李鑫":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":null,"Blurb":"

李鑫，丹麦哥本哈根商学院（Copenhagen Business School）助理教授。

"}},BookPublishDate:2018-01-01 00:00:00.0,SearchTitle:华为：攻克欧洲,ISBN:978-7-5201-1706-7,BookTitle:再下西洋,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:华为：攻克欧洲,_RowNo:6

CommonID:DIR_70001338,ID:9478262,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:610088,name:第2章 海康威视：创新从何而来,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:9478242,AbstractCH:本文的主题是海康威视：创新从何而来，杭州海康威视数字技术股份有限公司在中国股民心中是一个传奇。作为A股最出色的科技成长股之一，海康威视的市值超过2700亿元。2016年年营收320亿元，拿下了全球近五分之一的市场份额；净利润74.2亿元，远远超出同行业第二名。根据美国权威市场调研机构IHS发布的研究报告，海康威视已六年蝉联全球视频监控市场份额之首；自2015年起，海外市场份额（不含中国）超过瑞典老牌视频监控企业安讯士，跃居行业第一。2001年年底，当胡扬忠带领中国电子科技集团公司52所的27位员工踏上企业化运作的探索之路时，并未料及今天的成就。这支以工程师为主的队伍，在国企体制下，从视频压缩板卡的研发开始，抓住了“9·11”事件引发的全社会对公共安全的关注，切入视频监控领域。在这个主业上站稳脚跟之后，凭借多年积累的视频技术，逐渐布局了互联网视频（萤石）、工业机器人、行业无人机、汽车电子等更多领域。根据海康威视2016年财报，包括互联网视频（萤石）、机器人、汽车电子、红外传感、智慧存储等在内的创新业务，总共为海康威视创造了6.48亿元营收，是去年同期的191.83%。尽管在超过300亿元的总营收面前，这一数字不值一提，但其增长量已经预示了未来可能的爆发。,AbstractEN:,KeyWords:606638,58231,606639,159909,EKeyWords:406217,406218,406219,24718,SubjectWords:,LiteratureId:9478261,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120180201X20174412001_000_002,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2018-03-21 09:35:59.0,ModifyUser:Admin,ModifyTime:2023-11-06 15:57:14.0,HitCount:16,ShowType:putong,LogoID:0,PdfID:9478265,DownCount:13,AuthorInfos:{"王苏娜":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":null,"Blurb":"

王苏娜，《商业评论》高级编辑。

"}},BookPublishDate:2018-01-01 00:00:00.0,SearchTitle:海康威视：创新从何而来,ISBN:978-7-5201-1706-7,BookTitle:再下西洋,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:海康威视：创新从何而来,_RowNo:7

CommonID:DIR_70001348,ID:9478270,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:610089,name:第3章 韶音科技：从代工厂到全球品牌商,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:9478242,AbstractCH:韶音科技：从代工厂到全球品牌商，创立十几年，韶音一直致力于骨传导技术的研发和应用，是亚洲最大的军警专业耳机代工企业，产品包括消防员、救援人员等的头顶骨传导消防耳机；特种部队、反恐突击队、伞兵等的重型喉振式耳机；特勤、安保人员等的微型耳骨通勤耳机；特警、防暴警察、狙击手等的骨传导耳机；等等。军品业务中70%的产品销往海外。,AbstractEN:,KeyWords:606640,606641,606642,EKeyWords:406222,406223,95002,38418,20303,SubjectWords:,LiteratureId:9478269,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120180201X20174412001_000_003,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2018-03-21 09:35:59.0,ModifyUser:Admin,ModifyTime:2023-11-06 15:57:14.0,HitCount:15,ShowType:putong,LogoID:0,PdfID:9478271,DownCount:3,AuthorInfos:{"陈赋明":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":null,"Blurb":"

陈赋明，《商业评论》栏目主编。

"}},BookPublishDate:2018-01-01 00:00:00.0,SearchTitle:韶音科技：从代工厂到全球品牌商,ISBN:978-7-5201-1706-7,BookTitle:再下西洋,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:韶音科技：从代工厂到全球品牌商,_RowNo:8

CommonID:DIR_70001360,ID:9478273,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:610090,name:第1～3章案例小结 创新造就全球竞争力,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:9478242,AbstractCH:本文的主题是创新造就全球竞争力，案例展示了行业龙头华为“农村包围城市”的赶超战略，技术大腕海康威视的“不唯创新谈创新”的企业内涵，行业新秀韶音科技创始人“不安分”的黑科技。在中国经济新常态下，经济结构进一步优化，消费已经成为经济增长新动力。技术驱动型企业的创新思维也成了新常态，他们是中国创新发展战略的探索者，也是中国企业全球化的践行者，更是中国企业“走出去”的最佳范本。,AbstractEN:,KeyWords:2786,89156,312558,EKeyWords:3596,4757,25881,SubjectWords:,LiteratureId:9478272,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120180201X20174412001_000_004,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2018-03-21 09:35:59.0,ModifyUser:Admin,ModifyTime:2023-11-06 15:57:14.0,HitCount:12,ShowType:putong,LogoID:0,PdfID:9478274,DownCount:5,AuthorInfos:,BookPublishDate:2018-01-01 00:00:00.0,SearchTitle:创新造就全球竞争力,ISBN:978-7-5201-1706-7,BookTitle:再下西洋,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:创新造就全球竞争力,_RowNo:9

CommonID:DIR_70001361,ID:9478276,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:610091,name:第4章 万丰科技：跨国并购的模范生,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:9478242,AbstractCH:本文的主题是万丰科技：跨国并购的模范生，首先介绍了作为全球化的中国买家，接着分析了筛选并购目标，以及并购过程、并购整合等，最后进行了相关点评。,AbstractEN:,KeyWords:606643,27832,606644,35909,EKeyWords:406227,406228,406229,3596,124938,SubjectWords:,LiteratureId:9478275,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120180201X20174412001_000_005,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2018-03-21 09:35:59.0,ModifyUser:Admin,ModifyTime:2023-11-06 15:57:14.0,HitCount:24,ShowType:putong,LogoID:0,PdfID:9478277,DownCount:6,AuthorInfos:{"刘雪慰":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":null,"Blurb":"

刘雪慰，《商业评论》副主编。

"}},BookPublishDate:2018-01-01 00:00:00.0,SearchTitle:万丰科技：跨国并购的模范生,ISBN:978-7-5201-1706-7,BookTitle:再下西洋,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:万丰科技：跨国并购的模范生,_RowNo:10

CommonID:DIR_70001372,ID:9478279,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:610092,name:第5章 地尔汉宇：用创新打天下,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:9478242,AbstractCH:本文的主题是地尔汉宇：用创新打天下，名为地尔汉宇的公司生产的家用电器排水泵，年销量3500万个，占全球市场份额30%，位列第一，净利润率达到20%（行业平均不足10%）；这家企业的水疗马桶连续两年实现100%的销售增长；在电动车厂还未竣工的情况下，已经有众多客户信任地尔汉宇，还提出一个让它不敢接手的40万台电动汽车的订单意向……

这些成绩是如何做到的？我不禁对这家企业和它的创始人石华山产生了浓厚兴趣。后来，我两次去地尔汉宇采访石华山和他的同事、员工，听他们讲述创业以来遇到的沟沟坎坎和有趣的故事。回来后，我从整理出的近10万字录音资料中，找到了地尔汉宇的两个关键词：创新和企业家精神，这些也是我想在本章呈现给大家的。,AbstractEN:,KeyWords:606645,606646,606647,57657,EKeyWords:406233,360179,406234,4757,3596,SubjectWords:,LiteratureId:9478278,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120180201X20174412001_000_006,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2018-03-21 09:35:59.0,ModifyUser:Admin,ModifyTime:2023-11-06 15:57:14.0,HitCount:12,ShowType:putong,LogoID:0,PdfID:9478280,DownCount:4,AuthorInfos:{"葛伟炜":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":null,"Blurb":"

葛伟炜，《商业评论》栏目主编。

"}},BookPublishDate:2018-01-01 00:00:00.0,SearchTitle:地尔汉宇：用创新打天下,ISBN:978-7-5201-1706-7,BookTitle:再下西洋,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:地尔汉宇：用创新打天下,_RowNo:11

CommonID:DIR_70001377,ID:9478282,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:610093,name:第6章 杰克缝纫机：靠什么称霸全球,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:9478242,AbstractCH:本文的主题是杰克缝纫机：靠什么称霸全球，从家庭小作坊到全球销量领先的缝纫机品牌，杰克缝纫机的秘诀是战略聚焦。

对杰克缝纫机的采访兴趣首先来自这样一个事实——它是全球销量领先的工业缝纫机品牌。作为缝纫机行业的后起之秀，杰克的销售额从2000年的不足1亿元人民币增长到2013年的17亿元。2008年金融风暴过后，其他的同行还在复苏中，杰克一飞冲天，于2010年在全球销量上力压群雄。截至2014年年底，杰克不仅全球销量连续五年独占鳌头，销售额也攀升至全球第二，仅次于日本重机公司。,AbstractEN:,KeyWords:606648,606649,606650,606651,EKeyWords:406238,3596,406239,406240,32540,SubjectWords:,LiteratureId:9478281,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120180201X20174412001_000_007,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2018-03-21 09:35:59.0,ModifyUser:Admin,ModifyTime:2023-11-06 15:57:14.0,HitCount:11,ShowType:putong,LogoID:0,PdfID:9478283,DownCount:1,AuthorInfos:{"王苏娜":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":null,"Blurb":"

王苏娜，《商业评论》高级编辑。

"}},BookPublishDate:2018-01-01 00:00:00.0,SearchTitle:杰克缝纫机：靠什么称霸全球,ISBN:978-7-5201-1706-7,BookTitle:再下西洋,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:杰克缝纫机：靠什么称霸全球,_RowNo:12

CommonID:DIR_70001390,ID:9478285,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:610094,name:第4～6章案例小结 在产业链上打造价值共同体,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:9478242,AbstractCH:本文在产业链上打造价值共同体，以上三个案例企业属于汽车及工业制造业，分别是开展国际并购的万丰科技、将水泵做到极致的地尔汉宇、逆势高速增长的杰克缝纫机。众所周知，中国的制造业曾经由于技术，相当长的一段时间处于全球产业链的底端。近年来，伴随着“中国制造2025”强国战略的提出，围绕明确的战略任务和重点，“中国制造”开始向“中国智造”转型升级，制造业企业开始从价格竞争向价值创造转变。在这条路上涌现出一批“领先企业”，他们以自己独特的方式和力量，推动了中国制造业的全球化进程。,AbstractEN:,KeyWords:3593,2786,24840,64111,EKeyWords:3596,2787,25807,SubjectWords:,LiteratureId:9478284,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120180201X20174412001_000_008,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2018-03-21 09:35:59.0,ModifyUser:Admin,ModifyTime:2023-11-06 15:57:14.0,HitCount:23,ShowType:putong,LogoID:0,PdfID:9478286,DownCount:7,AuthorInfos:,BookPublishDate:2018-01-01 00:00:00.0,SearchTitle:在产业链上打造价值共同体,ISBN:978-7-5201-1706-7,BookTitle:再下西洋,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:在产业链上打造价值共同体,_RowNo:13

CommonID:DIR_70001391,ID:9478288,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:610095,name:第7章 酷特智能：C2M重构价值链,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:9478242,AbstractCH:本文的主题是酷特智能：C2M重构价值链，在中国服装界，提起青岛红领，几乎无人不知。然而，近两年红领逐渐淡出，酷特智能走入大众视线。酷特智能的官方宣传这样介绍自己：为适应时代和企业发展需要，红领将核心业务能力和核心业务注册为新的公司“酷特智能”。,AbstractEN:,KeyWords:606652,25776,606653,200431,EKeyWords:61365,3596,125885,139037,3567,SubjectWords:,LiteratureId:9478287,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120180201X20174412001_000_009,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2018-03-21 09:35:59.0,ModifyUser:Admin,ModifyTime:2023-11-06 15:57:14.0,HitCount:10,ShowType:putong,LogoID:0,PdfID:9478289,DownCount:1,AuthorInfos:{"田巧云":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":null,"Blurb":"

田巧云，《商业评论》编辑。

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CommonID:DIR_70001397,ID:9478291,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:610096,name:第8章 TCL国际化复盘,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:9478242,AbstractCH:本文的主题是TCL国际化复盘，在很多人眼里，TCL差不多已经一只脚踏入了“坟墓”。而在商学院的管理课堂上，TCL也成了讨论国际化问题时的一个经典失败案例：“没有把握好收购时机”“没有处理好文化冲突”……这些标签往往是讨论者对TCL案例最常用的注解。,AbstractEN:,KeyWords:606654,4728,99188,606655,EKeyWords:3596,33787,30275,4701,2487,SubjectWords:,LiteratureId:9478290,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120180201X20174412001_000_010,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2018-03-21 09:35:59.0,ModifyUser:Admin,ModifyTime:2023-11-06 15:57:14.0,HitCount:14,ShowType:putong,LogoID:0,PdfID:9478292,DownCount:2,AuthorInfos:{"薄连明":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":null,"Blurb":"

薄连明，TCL集团股份有限公司总裁。

"},"井润田":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":null,"Blurb":"

井润田，上海交通大学安泰经济与管理学院组织行为学教授。

"}},BookPublishDate:2018-01-01 00:00:00.0,SearchTitle:TCL国际化复盘,ISBN:978-7-5201-1706-7,BookTitle:再下西洋,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:TCL国际化复盘,_RowNo:15

CommonID:DIR_70001408,ID:9478294,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:610097,name:第9章 简一大理石瓷砖：中国原创何以畅销全球,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:9478242,AbstractCH:本文的主题是简一大理石瓷砖：中国原创何以畅销全球，首先介绍了大理石瓷砖之父的中国原创，接着分析了为中国陶瓷之再度崛起，最后介绍了这个品牌的情怀。,AbstractEN:,KeyWords:2786,606656,606657,606658,EKeyWords:406257,406258,406259,406260,26568,SubjectWords:,LiteratureId:9478293,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120180201X20174412001_000_011,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2018-03-21 09:36:00.0,ModifyUser:Admin,ModifyTime:2023-11-06 15:57:14.0,HitCount:6,ShowType:putong,LogoID:0,PdfID:9478296,DownCount:1,AuthorInfos:{"刘雪慰":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":null,"Blurb":"

刘雪慰，《商业评论》副主编。

"}},BookPublishDate:2018-01-01 00:00:00.0,SearchTitle:简一大理石瓷砖：中国原创何以畅销全球,ISBN:978-7-5201-1706-7,BookTitle:再下西洋,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:简一大理石瓷砖：中国原创何以畅销全球,_RowNo:16

CommonID:DIR_70001418,ID:9478301,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:610098,name:第7～9章案例小结 “以客户为中心”的创新,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:9478242,AbstractCH:本文的主题是“以客户为中心”的创新，以上案例是与个人生活息息相关的消费品企业。消费品的一端连接着企业，另一端连接着消费者，这个行业从来就不缺乏竞争，特别是消费升级以后，个性化的需求使得企业间的竞争达到白热化，只有嗅觉敏锐、充分满足消费者多样化需求的企业才具备强大的竞争力。,AbstractEN:,KeyWords:7063,24672,139036,EKeyWords:3596,4757,43597,SubjectWords:,LiteratureId:9478300,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120180201X20174412001_000_012,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2018-03-21 09:36:00.0,ModifyUser:Admin,ModifyTime:2023-11-06 15:57:14.0,HitCount:6,ShowType:putong,LogoID:0,PdfID:9478302,DownCount:1,AuthorInfos:,BookPublishDate:2018-01-01 00:00:00.0,SearchTitle: “以客户为中心”的创新,ISBN:978-7-5201-1706-7,BookTitle:再下西洋,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2: “以客户为中心”的创新,_RowNo:17

CommonID:DIR_70001419,ID:9478306,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:610099,name:第10章 “优强中国造”，全球市场的生力军,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:9478242,AbstractCH:本文的主题是“优强中国造”，全球市场的生力军，纵观9家全球化的中国制造企业，他们在走出国门，迈进全球市场的时候，都遭遇了不同程度的挑战。但他们都能够直面问题，顺利突围，可谓是当代中国制造企业的佼佼者。当我们惊羡于这些企业在全球化进程中取得的骄人成绩的同时，也需要看到辉煌的背后，企业决策者不仅要对全球和地区市场展开全面深入的分析研究，还要对快速发展的全球市场有前瞻性的预估与判断，在国际商业的竞争中，中国企业尚须未雨绸缪，方能运筹帷幄。,AbstractEN:,KeyWords:2786,75823,36327,83849,EKeyWords:3596,2787,24380,6851,3573,SubjectWords:,LiteratureId:9478305,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120180201X20174412001_000_013,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2018-03-21 09:36:00.0,ModifyUser:Admin,ModifyTime:2023-11-06 15:57:14.0,HitCount:6,ShowType:putong,LogoID:0,PdfID:9478307,DownCount:1,AuthorInfos:,BookPublishDate:2018-01-01 00:00:00.0,SearchTitle:“优强中国造”，全球市场的生力军,ISBN:978-7-5201-1706-7,BookTitle:再下西洋,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:“优强中国造”，全球市场的生力军,_RowNo:18