企业管理知识读本
中文摘要
企业管理是一门高级学问，企业发展离不开优秀的管理思想，更离不开先进的管理方法。作为知名电子信息企业，牡丹集团在40多年发展历程中，特别是在近十年的高精尖产业转型发展过程中，积累了很多优秀的企业管理经验。在这些经验基础上，参考国内外先进企业管理方法，形成了本书内容。本书主要在企业战略管理、企业文化管理、企业市场管理、企业组织管理、企业运营管理及企业项目管理方面进行了相关知识及应用方法介绍。每部分单独成体系，包含管理定义、理论发展阶段、逻辑框架及核心分析工具等内容。本书对初学者有一定指导意义，并可为从事企业管理工作的读者提供一些有益借鉴。
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CommonID:DIR_70243183,ID:9767497,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:619102,name:第一章 企业战略管理,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:9767444,AbstractCH:本文主要介绍了企业战略的概念、战略管理的概念和意义、战略管理学派，概述了战略管理理论发展阶段、战略管理逻辑框架，综述了企业战略管理的核心工具、分析思路和其他分析工具等。,AbstractEN:,KeyWords:674009,155991,56183,24831,EKeyWords:674010,552961,176066,26669,SubjectWords:,LiteratureId:9767496,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120180602X20183836001_001,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2018-06-21 16:23:33.0,ModifyUser:Admin,ModifyTime:2024-04-09 09:28:49.0,HitCount:49,ShowType:putong,LogoID:0,PdfID:9767500,DownCount:19,AuthorInfos:,BookPublishDate:2018-06-01 00:00:00.0,SearchTitle:企业管理知识读本——企业战略管理,ISBN:978-7-5201-2771-4,BookTitle:企业管理知识读本,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:企业管理知识读本——企业战略管理,_RowNo:4
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