{"root":[{"id":3235245,"innercode":"145927000001000001","name":"【案例一】钟灵八闽毓名茶:首届\u201C闽茶力量十大品牌\u201D新闻年度策划小结","children":[{"id":3235240,"innercode":"145927000001000001000001","name":"一 活动概况:评选调查历时8月,报道涉及市场与产业发展"},{"id":3235242,"innercode":"145927000001000001000002","name":"二 获奖企业:涵盖主要产茶区,具代表性"},{"id":3235244,"innercode":"145927000001000001000003","name":"三 行业观察:闽茶企品牌建设渐强,差异化塑造渐显"}]},{"id":3235259,"innercode":"145927000001000002","name":"【案例二】运作新思维:铁观音迈向农业文化申遗路","children":[{"id":3235248,"innercode":"145927000001000002000001","name":"1.茶香千里,茶树造福祉"},{"id":3235250,"innercode":"145927000001000002000002","name":"2.神奇茶树,独特的自然环境"},{"id":3235252,"innercode":"145927000001000002000003","name":"3.制茶工艺,成就茶中极品"},{"id":3235254,"innercode":"145927000001000002000004","name":"4.各部门加速\u201C申遗\u201D步伐"},{"id":3235256,"innercode":"145927000001000002000005","name":"5.农业文化遗产亟须传承"},{"id":3235258,"innercode":"145927000001000002000006","name":"6.相关管理办法已出台"}]},{"id":3235273,"innercode":"145927000001000003","name":"【案例三】产业新趋势:科技发展带动红茶转型","children":[{"id":3235268,"innercode":"145927000001000003000001","name":"一 日月茶,用科技推动英德红茶转型升级"},{"id":3235270,"innercode":"145927000001000003000002","name":"二 信阳毛尖,以科技实力掀起\u201C茶能\u201D旋风"},{"id":3235272,"innercode":"145927000001000003000003","name":"三 福安新坦洋,科技引领红茶产业升级"}]},{"id":3235291,"innercode":"145927000001000004","name":"【案例四】品牌新价值:向文化寻求新附加值","children":[{"id":3235276,"innercode":"145927000001000004000001","name":"(一)为品牌插上文化的翅膀"},{"id":3235278,"innercode":"145927000001000004000002","name":"(二)茶香千年历史流传"},{"id":3235280,"innercode":"145927000001000004000003","name":"(三)推介品牌文化,重塑品牌价值"},{"id":3235290,"innercode":"145927000001000004000004","name":"(四)全方位文化推广,引领品牌共跨越"}]},{"id":3235313,"innercode":"145927000001000005","name":"【案例五】茶品新动向:生态有机绿茶的广阔前景","children":[{"id":3235300,"innercode":"145927000001000005000001","name":"一 日照"},{"id":3235302,"innercode":"145927000001000005000002","name":"二 谷城:种有机茶,致富一方百姓"},{"id":3235312,"innercode":"145927000001000005000003","name":"三 松溪绿茶,将有机茶进行到底"}]},{"id":3235323,"innercode":"145927000001000006","name":"【案例六】品类新突破:君山黄茶强势崛起","children":[{"id":3235316,"innercode":"145927000001000006000001","name":"1.为小品类茶正名"},{"id":3235318,"innercode":"145927000001000006000002","name":"2.君山,名茶\u201C特殊\u201D代表"},{"id":3235320,"innercode":"145927000001000006000003","name":"3.以\u201C慢\u201D制胜,君山的经营之道"},{"id":3235322,"innercode":"145927000001000006000004","name":"4.期待2014年君山黄茶会更精彩"}]},{"id":3235363,"innercode":"145927000001000007","name":"【经典选萃】","children":[{"id":3235326,"innercode":"145927000001000007000001","name":"1.2013厦门茶博会,业界精英话红茶"},{"id":3235328,"innercode":"145927000001000007000002","name":"2.英德红茶文化节,重塑品牌竞争力"},{"id":3235330,"innercode":"145927000001000007000003","name":"3.四川高山红茶惊艳绽放"},{"id":3235332,"innercode":"145927000001000007000004","name":"4.祁眉红茶走向米兰世博会"},{"id":3235334,"innercode":"145927000001000007000005","name":"5.九峰茗茶89度茉莉红茶大放光彩"},{"id":3235336,"innercode":"145927000001000007000006","name":"6.独特工艺成就\u201C世界茶王\u201D"},{"id":3235338,"innercode":"145927000001000007000007","name":"7.\u201C瑞泉\u201D茶德,凝聚十二代人智慧"},{"id":3235340,"innercode":"145927000001000007000008","name":"8.壮茶细作,打造日照绿茶品牌"},{"id":3235342,"innercode":"145927000001000007000009","name":"9.日照茶绿雪芽香飘千里"},{"id":3235344,"innercode":"145927000001000007000010","name":"10.品品香:原生态茶\u2014\u2014白茶"},{"id":3235346,"innercode":"145927000001000007000011","name":"11.天湖绿雪芽:白茶始祖文化传承"},{"id":3235348,"innercode":"145927000001000007000012","name":"12.华祥苑:让东方茶文化走向世界"},{"id":3235350,"innercode":"145927000001000007000013","name":"13.日春:智慧零售管理升级"},{"id":3235352,"innercode":"145927000001000007000014","name":"14.安溪铁观音:安全健康放心茶"},{"id":3235354,"innercode":"145927000001000007000015","name":"15.天福茗茶:联动两岸,共创未来"},{"id":3235356,"innercode":"145927000001000007000016","name":"16.安吉:一株黄茶出墙来"},{"id":3235358,"innercode":"145927000001000007000017","name":"17.天台黄茶:稀世品质带动一方产业"},{"id":3235360,"innercode":"145927000001000007000018","name":"18.怡清源:强企注股,实力倍增"},{"id":3235362,"innercode":"145927000001000007000019","name":"19.黑茶深加工实现转型"}]}]}