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    “智能+”与全媒体:中国新媒体发展的新布局

    摘要

    2018年以来,我国对互联网和新媒体工作的规划部署呈现出专项、多次、密集的特点。国家战略部署为新媒体布局与发展提供了根本保证。在政策推动作用下,新媒体理念与价值认同得到重塑,我国在全球新媒体格局中的力量凸显。当前,我国网络和新媒体发展呈现出以下特点:数据经济引领经济高质量发展,信息消费、新零售、流媒体等热点不断涌现,多元主体战略布局产业互联网,工业互联网创新发展进入快车道。“互联网+”政策全面推进,数字经济与实体经济深度融合,“智能+”推动打造数字生态系统。大数据助推国家治理现代化水平提升,数据治理成为当前互联网治理的重点,网络安全和依法治网仍是互联网健康发展的核心。县级融媒体中心建设上升为媒体转型发展的国家战略,媒体融合不断深化,新媒体在“一带一路”建设中不断发挥驱动引领作用。随着新媒体发展不断推进,一些问题不容忽视:网络安全风险加剧,新媒体版权管理需持续增强,人工智能发展亟待规范,传统媒体转型需进一步加快步伐,网络空间国际互信共治合作仍待加强。

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    Abstract

    Since 2018,China’s planning and arrangement for Internet and new media work is getting dedicated and intense. National strategic deployment provides fundamental guarantee for new media layout and development. Driving by national policy,the concept and value of new media has been redefined and the China’s power in the global new media landscape has been strengthened. At present,Chinese Internet and new media are developing with the following features:digital economics leading high-quality economic development;new trends like information consumption,new retail and stream media coming up;multiple subjects strategically deploying industrial Internet;innovations of industrial Internet speeding up;“Internet+” strategies being promoted comprehensively;digital economy and real economy converging in depth;“Intelligence+” pushing the building of digital ecosystem. Big data boosts the modernization of national governing while digital governance has become the key of current Internet governance with Internet security and supervising network according to law being the essence. Converging media center construction of county level has been raised as national strategy. With deepening of media convergence,new media development is playing a leading role in “Belt and Road” construction. With new media development moving forward,there are some problems can not be ignored:the increasing risks of network security;copyright administration to be improved;standardization of artificial intelligence development;faster transformation of traditional media;reinforcement for international network mutual trust and common governance cooperation.

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    作者简介
    唐绪军:唐绪军,中国社会科学院新闻与传播研究所所长,研究员,所学术委员会主任,博士生导师。
    黄楚新:黄楚新,中国社会科学院新媒体研究中心副主任兼秘书长,中国社会科学院新闻与传播研究所新闻学研究室主任,研究员,博士生导师。
    王丹:王丹,中国外文局当代中国与世界研究院对外传播研究中心助理研究员。
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