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    2019年新疆温泉县康养产业发展报告

    • 作者:于宝升 单雄强 张蓓出版日期:2020年10月
    • 报告页数:16 页报告大小:1.58MB
    • 报告字数:14102 字所属丛书: 康养蓝皮书
    • 所属图书:中国康养产业发展报告(2019)
    • 浏览人数:    下载次数:

    摘要

    近年来,温泉县秉持“中国温泉之乡”品牌和环境资源禀赋优势,大力推动县域基础设施建设、资源整合和产业升级,以“健康旅游”“温泉养生”“医疗康养”“生态康养”为发展方向,同时将蒙医药文化同温泉康养产业发展相结合,实现健康旅游与康养产业融合发展。本报告从政策环境、自然资源和人文环境三个方面进行康养产业可持续发展潜力分析,研究认为温泉县康养资源具有很高的丰度和聚集度,原生态的绿色屏障亦为养心、养身、养生理念发展提供了产业基础。当地以特色资源为驱动、“温泉”资源为核心吸引物,打造以“浴”文化为主题、中医为支撑的医养康养产业体系,形成以康养为核心、多产业联动的康养新业态。温泉县未来将进一步以产业和重点景区为依托,以医养结合、旅游度假为发展方向,重点围绕温泉康养、医养服务、景观旅游等业态,大力发展旅游康养产业,把康养旅游业打造成为战略性支柱产业。 <<
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    Abstract

    In recent years,the hot springs county grasps “the hometown of China hot spring” brand and environmental resources endowment advantages,vigorously promote the construction of infrastructure,the county resources integration and industrial upgrading,to “health tourism”“hot spring health”“Kangyang is a “ecological health”,is the development direction,at the same time will receive medicine combining culture with WenQuanKang raising industry development,realizes the health tourism and raise industrial convergence development. This report analyzes the sustainable development potential of the health care industry from three aspects of policy environment,natural resources and cultural environment,and concludes that the health care resources in Wenquan county have a high degree of abundance and aggregation,and the green barrier of the original ecology also provides an industrial foundation for the development of the concept of mind,body and health care. Driven by characteristic resources and with “hot spring” resources as the core attraction,the local government has built a medical,health and care industry system with “bath” culture as the theme and TCM as the support,thus forming a new health and care industry with health and care as the core and multi-industry linkage. In the future,it will further rely on the industry and key scenic spots,take the combination of medical care and tourism as the development direction,focus on the spa health care,medical care services,landscape tourism and other formats,vigorously develop the tourism health care industry,Kangyang tourism into a strategic pillar industry.

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    作者简介
    于宝升:于宝升,温泉县党委常委、宣传部部长,研究方向:康养旅游,乡村振兴。
    单雄强:单雄强,温泉县卫健委党组书记、副主任,研究方向:医养康养,大健康产业。
    张蓓:张蓓,温泉县文联主席,研究方向:温泉康养,市场营销与推广。
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