您好,欢迎来到皮书数据库! 登录|注册
您现在所在的位置:首页
更多>> 课题组动态
更多>> 专题子库
喜迎党的二十大主题荐读
    为迎接中国共产党第二十次全国代表大会召开,皮书数据库整合中... 详情>>
更多>> 皮书作者
谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
蔡 昉
    中国社会科学院国家高端智库首席专家,学部委员,学部主席团秘书长,研究员,博士生导师。先后毕业于中国人民大学、中国... 详情>>
李培林
    男,汉族,出生于1955年5月,山东济南人,博士,研究员,全国人民代表大会社会建设委员会副主任委员,中国社会科学院原副... 详情>>

    2020~2021年媒体深度融合:中国新媒体发展的新格局

    摘要

    面对百年未有之大变局及新冠肺炎疫情的持续深刻影响,中国新媒体发展危中寻机、危中谋变。当前,我国网络和新媒体发展呈现出以下特点:2020年以来,媒体融合发展进入全面发力、深化改革、构建体系的新阶段,推进媒体深度融合处于战略机遇期和关键窗口期。数字经济成为构建新发展格局的重要推动力,数字治理持续推动社会治理变革。互联网头部企业纷纷入局本地生活赛道,数字生活新服务成为发展热门。直播电商引领用户消费理念与生活方式改变,长视频与短视频博弈升级。文化贸易数字化发展势头强劲,互联网专业内容生产展现蓬勃生机,优质内容和品牌方成为资本市场新宠。微经济多元化创新发展,线上线下消费边界不断融合,网络消费呈现个性化与分众化特点。Z世代人群在网络社会中的重要性愈加突出,成为互联网市场与新媒体研究的关注重点。新媒体助力乡村振兴,城市形象新媒体传播方式方法不断创新,数字空间反垄断与版权保护成为全球性议题。随着新媒体不断发展,一些问题不容忽视:媒体融合发展的创新性商业模式仍需探索,有关算法的中介作用仍需关注与讨论,互联网治理仍需强化,网络社会治理共同体建设仍待加强。 <<
    >>

    Abstract

    Faced with changes rarely seen in a century and the continuing impact of the COVID-19 epidemic,Chinese new media has been striving for opportunities and changes in crises. Overall,the development of Chinese new media presents some characteristics as follows:Since Year 2020,media convergence has entered a new phase of comprehensive development,deepening reform and building system,which promoting media convergence into strategic developmental window of opportunity. Digital economy has become an important driving force to form this new perspective,and digital governance continues to reform social governance. Internet head enterprises have entered the local life track,and new digital life service has become a hot topic for further development. Live e-commerce initiates changes of users’ concept of consumption and lifestyle,and it brings to upgrading of the competing game between long video and short video enterprises. Digitization of cultural trade presents a strong momentum of development. Internet professional content generation shows vigorous vitality,and high-quality content and brand become the new favorite in the capital market. With the diversified and innovative development of micro economy,the online and offline consumption boundaries have continued to integrate. Furthermore,online consumption is characterize by personalization and differentiation. Generation Z,who is the focus of Internet market and new media research,has become more and more important in the network society. New media helps rural revitalization,meanwhile new media communication methods of urban image promotion are constantly innovated. Digital space anti-monopoly and copyright protection have become global issues. With the continuous development of new media,some problems can not be ignored:the innovative business model of media convergence still needs to be explored;the intermediary role of algorithms needs to be concerned and discussed;Internet governance still needs to be strengthened;and the construction of network social governance community needs to be enhanced.

    <<
    >>
    作者简介
    唐绪军:唐绪军,中国社会科学院新闻与传播研究所所长,研究员,所学术委员会主任,博士生导师。
    黄楚新:黄楚新,中国社会科学院新闻与传播研究所数字媒体研究室主任,研究员,博士生导师。
    王丹:王丹,中国外文局当代中国与世界研究院助理研究员。
    <<
    >>
    相关报告