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    2021年中国疗愈康养业态分析报告

    • 作者:黄凯伦 彭菲出版日期:2022年05月
    • 报告页数:23 页报告大小:1.7MB
    • 报告字数:19987 字所属丛书: 康养蓝皮书
    • 所属图书:中国康养产业发展报告(2021)
    • 浏览人数:    下载次数:

    摘要

    随着我国人口日渐老龄化、亚健康状态普遍化、慢性疾病及重症患者年轻化,以及科学健康观念普及化,以全龄康养为对象的疗愈康养业态逐渐兴起,为医药治疗提供了有益的补充,成为具有庞大潜在消费市场、多项政策支持、巨大价值空间的新兴业态。本报告在资料梳理和产业调研基础上,对疗愈康养业态进行界定,认为目前我国疗愈康养业态主要可分为康复景观疗愈、医美康体疗愈、中医药疗愈、文化与精神疗愈、运动疗愈及膳食疗愈六大康养产品体系。通过近三年相关政策分析发现,目前对中医药疗愈发展支持力度最大,森林疗愈成为消费升级的主要场景,智慧化疗愈康养将有较大发展空间。现有产业发展分析以森林康养基地与中医药健康旅游基地为切入口,研究发现政府、行政事业单位及国有企业是此领域投资运营的主力,社会资本以旅游行业、医药行业、地产行业为主,其中医药制造企业不乏“老字号”,但是较少有大型制药企业将医药疗愈康养作为核心业务发展,社会资本投资活力不足。建议未来以自然资源场景聚合疗愈康养发展要素,以现代科技赋能全时空疗愈场景,以专业人才培养赋能疗愈服务升级,以医养融合提升疗愈康养的社会信任。 <<
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    Abstract

    Along with population ageing in China,generalization of sub-health status,chronic disease and severe patients younger,and scientific health concept accepted,the healing industry is gradually rising for all ages. It provides a beneficial complement medical treatment,which has huge potential consumer market,a number of policy support,and emerging forms of huge value space. Based on data combing and industry research,this report defined the healing and wellness industry e,and concluded that the healing and wellness industry in China can be divided into six major formats:rehabilitation landscape therapy,medical beauty and health physical therapy,traditional Chinese medicine therapy,cultural and spiritual therapy,sports therapy and dietary therapy. Through the analysis of relevant policies in the past three years,it is found that the current support for the development of traditional medicine and wellness industry is the largest,and the forestry Kangyang industry has been developed as the main place for consumption upgrading,and the smart chemotherapy and health care will have a large space for development. The current industrial development analysis takes forest Kangyang base and traditional Chinese medicine health tourism base as the entry point,and finds that the government,administrative institutions and state-owned enterprises are the main investment and operation in this field,and the social capital is mainly tourism industry,pharmaceutical industry and real estate industry,among which there are many “time-named” pharmaceutical manufacturing enterprises. However,few large pharmaceutical enterprises regard medical treatment and health care as the core business development line,and the vitality of social capital investment is insufficient. It is suggested that in the future,natural resource scenes should be used to aggregate the development elements of healing and wellness industry,modern technology should be used to empower the full time and space healing scene,professional personnel training should be used to upgrade the healing service,and the integration of medical and health care should be used to enhance the social trust of healing and health care.

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    作者简介
    黄凯伦:黄凯伦,旅游管理硕士,武汉市江夏区全域旅游发展中心,主要研究方向为康养旅游、养老政策。
    彭菲:彭菲,中山大学旅游学院特聘副研究员,主要研究方向为康养旅游、积极老龄化、休闲与健康。
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