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谢伏瞻
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蔡 昉
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李培林
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    皮书数字化发展报告(2020)

    摘要

    2019年以来,皮书数字化向着深度融合的方向加速迈进,多元化数字出版业务格局带来了良好的市场叠加效应,皮书数据库内容资源质量和规模不断提升,用户规模和平台流量快速增长,用户画像日益清晰。同时,皮书数字化仍面临着外部环境快速变化、用户眼光日益“挑剔”、优质内容规模仍待扩大、精准的场景化知识服务能力仍待提升等挑战。未来,皮书数字化将继续以皮书数据库为核心,立足内容本质,大力整合优质资源,打造世界领先的智库成果整合发布与知识服务平台;以新技术运用为支撑,为皮书研创及智库研究提供资料、数据、规范、传播、评价等多方位的专业服务;不断创新跨界载体和跨界营销模式,增强数字时代皮书品牌社会影响力的深度与广度。

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    Abstract

    Since 2019,Pishu’s digitization has accelerated towards the direction of deep integration. Diversified digital publishing business pattern has brought a good market superposition effect. The quality and scale of content resources in Pishu Database has continuously strengthened. The number of users and visits increased rapidly and the user portraits became more clearly. The digital development of Pishu is still facing many challenges,including the fast changing external environment,increasingly “hypercritical” user vision about products and services,insufficient scale of high quality content and weak capacity of accurate scene knowledge service. In the future,Pishu digitization will continue to focus on the database,integrate high quality resources vigorously based on the essence of content,build the world’s leading knowledge service platform which integrate and release think tank achievements,use new technologies to provide information,data,norms,dissemination,evaluation and other professional services for research and innovation of Pishu and think tank research;keep innovating cross-border carriers and marketing models,and extend the depth and breadth of the brand’s social influence in the digital age.

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    作者简介
    刘姝:刘姝,社会科学文献出版社数字出版分社副总编辑,研究方向为数字出版、编辑出版。
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