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    2020年新形势下中国邮轮经济发展战略路径研究

    摘要

    邮轮是大型聚集性海上旅游产品,游客数量多、来源地广泛、聚集性强、行程时间长,一旦发生疫情容易传播,很难控制。随着新冠肺炎疫情的暴发,全球范围内各大邮轮运营公司纷纷停航。邮轮行业成为受这次疫情冲击最大、最直接的行业之一。中国邮轮市场最先受到新冠肺炎疫情影响,为积极响应国家控制疫情的要求,各大邮轮公司纷纷取消航程,并推出相应的退改签政策,这也使得邮轮港口、邮轮免税店、邮轮船供服务、邮轮旅行社、邮轮设计建造等受到严重的影响。这次突发疫情对世界邮轮市场造成了深远影响,也暂时延缓了中国邮轮旅游市场的复苏步伐。本文主要研究新冠肺炎疫情对中国邮轮经济发展的影响,从邮轮经济产业链各个环节的影响进行研究,并提出相应的对策建议,以更好地推动中国邮轮经济的复苏,促进邮轮经济的有序发展。

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    Abstract

    As novel coronavirus pneumonia outbreak,public health events are coming out,cruise ships are large gathering sea tourism products,with large numbers of tourists,extensive sources,strong aggregation and long travel time. Once the epidemic is easy to spread,it is difficult to control. The major cruise operators in the world have been suspended,and the cruise industry has become the biggest and most direct impact on the epidemic one of China’s cruise market novel coronavirus pneumonia was the first to be affected by the change of the new crown pneumonia epidemic situation. In order to respond positively to the need of the state control of the epidemic,the major cruise companies cancelled their voyages and introduced corresponding policy of refund and change. Meanwhile,they also made serious impact on cruise ports,cruise duty free shops,cruise ships,service providers,cruise operators,cruise design and construction,and local cruise development. Therefore,the outbreak of the epidemic has a profound impact on the world cruise market and temporarily blocked the recovery of China’s cruise tourism market. Novel coronavirus pneumonia is the main factor affecting the development of cruise economy in China. The study mainly focuses on the impact of various links in cruise industry and puts forward some suggestions to better promote the recovery of China’s cruise economy and promote the orderly development of cruise economy.

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    作者简介
    张言庆:张言庆,博士,青岛大学旅游与地理科学学院副教授,副院长,硕士生导师,研究方向:旅游产业经济与政策、区域旅游开发与管理、邮轮旅游。
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