In 2021，the “14th Five-Year Plan” achieved a good start，and China’s public relations industry opened a new way in the global crisis. Around the world，the international public relations industry presents a new trend：The metauniverse builds a new digital business format of public relations，the social media environment in the pandemic era gives birth to a new PESO model，the value of millennials and Z-generation users is prominent，and the values public relations become the mainstream. While sharing the new trend of international public relations，China’s public relations industry has its own characteristics：The strategic position of national public relations is highlighted，the social e-commerce platform rises，and 5G technology is applied to diversified public relations scenarios. In practice，China’s public relations industry is constantly contributing to the care transmission under the COVID-19 pandemic，the entry of intelligence under digitalization，the national services in the Beijing 2022 Winter Olympics，the full-link practice in eco-civilization，and the field of public relations higher education，etc.