- 深入学习贯彻党的二十大精神
- 为深入学习贯彻二十大精神,助力开展学习贯彻习近平新时代中国... 详情>>
In 2021,the “14th Five-Year Plan” achieved a good start,and China’s public relations industry opened a new way in the global crisis. Around the world,the international public relations industry presents a new trend:The metauniverse builds a new digital business format of public relations,the social media environment in the pandemic era gives birth to a new PESO model,the value of millennials and Z-generation users is prominent,and the values public relations become the mainstream. While sharing the new trend of international public relations,China’s public relations industry has its own characteristics:The strategic position of national public relations is highlighted,the social e-commerce platform rises,and 5G technology is applied to diversified public relations scenarios. In practice,China’s public relations industry is constantly contributing to the care transmission under the COVID-19 pandemic,the entry of intelligence under digitalization,the national services in the Beijing 2022 Winter Olympics,the full-link practice in eco-civilization,and the field of public relations higher education,etc.
<<Keywords: | DigitalizationNational ImageChinese Public Relations IndustryInternational Public Relations Industry |