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    中国对外文化贸易发展报告(2019)

    摘要

    2018年是“十三五”规划实施以来的关键一年,中国文化贸易的发展保持良好的态势,规模化和市场化程度都在不断提高,政策体系建设不断加强和完善。随着经济发展步伐的增快,文化产业的发展水平和贸易效率有所提升,文化贸易呈现出愈发蓬勃的生机与活力。但同时,在中国文化贸易的发展进程中也有不可忽视的弱项,文化产品进出口结构有待优化,文化服务贸易额远低于文化产品贸易额,国际文化市场急需一批更高质量的文化产品和服务。未来,中国要通过各方力量的集合来弥补这些不足,从根本上提高文化贸易质量,积极应对贸易摩擦,在复杂的国际贸易环境中稳中有序地推动文化产业茁壮发展,提升国家文化软实力。 <<
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    Abstract

    2018 is the key year since the implementation of the 13th Five-Year Plan. The development of China’s cultural trade maintains good situation. The degree of scale and marketization is constantly improving and the construction of policy system is constantly strengthened and improved. With the rapid pace of economic development,the level of development and trade efficiency of cultural industry have been improved,thus cultural trade has shown more and more vigor and vitality. But at the same time,there are also some weaknesses that can not be ignored in the development of China’s cultural trade. The structure of import and export of cultural products needs to be optimized. The volume of trade in cultural services is much lower than that of trade in cultural products. A batch of higher quality cultural products and services are urgently needed in the international cultural market. In the future,China should make up for these shortcomings through the collection of various forces,fundamentally improve the quality of cultural trade,actively deal with trade frictions,steadily and orderly promote the development of cultural industry in the complex international trade environment,and enhance the national cultural soft power.

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    作者简介
    李小牧:李小牧,教授,北京第二外国语学院副校长兼中国服务贸易研究院院长,国家文化贸易学术研究平台首席专家,首都对外文化贸易研究基地负责人。研究领域为世界经济、国际文化贸易等。
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