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    上海会展业发展报告

    摘要

    上海会展行业经历了30多年的发展历程,已经成为中国具有地方特色的会展中心,为上海社会、经济发展做出了巨大的贡献。目前,在世界会展城市实力排行榜上,根据展馆面积、展会项目和组展商营业额三个维度,上海综合排名位居全球第三,仅次于巴黎和法兰克福,在全球各大会展城市中,上海是成长最快的城市之一;从国内来看,上海的办展数量和办展面积始终居国内各城市首位,会展经济呈现良好发展态势。本报告从会展场馆规模、行业重点领域发展概况、重点企业、品牌发展概况、重大项目发展概况等方面分析了上海会展行业的基本情况;并从会展行业拥抱互联网、全新产业链、政府政策导向、技术驱动等方面分析了上海会展业的特征。本报告分析了上海会展业发展趋势,为上海会展业的未来提供了一种探索的版本。

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    Abstract

    The Shanghai exhibition industry has gone through more than 30 years and has developed into a convention and exhibition center city with local characteristics. It has made great contributions to Shanghai's social and economic development. At present,in the power rankings of the world's exhibition cities,Shanghai ranks third in the world according to the three dimensions of the exhibition area,exhibition projects,and group exhibitor turnover,second only to Paris and Frankfurt. In the world exhibition cities,Shanghai is one of the fastest growing cities;From the domestic point of view,the number of exhibitions and exhibition areas in Shanghai has always ranked first in domestic cities,and the exhibition economy has shown a good development trend. This report analyzes the basic conditions of the Shanghai convention and exhibition industry from the scale of the exhibition venues,the development of industry-focused areas,key companies,brand development,and major project development;And analyzed the characteristics of the Shanghai exhibition industry from the following aspects:embracing the Internet in all aspects,integrating resources to create a full industry chain of business;government policy guidance for the exhibition economy to releasing a huge market space;technology-driven exhibition economy transformation and upgrade. This report analyzes the development trend of the Shanghai convention and exhibition industry and provides an exploration version of the future of the Shanghai convention and exhibition industry.

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    作者简介
    郜明:郜明,博士,上海大学广告系教学主任,上海会展研究院研究员,研究方向为营销传播及创意产业。研究生团队:陈思羽、张洁、马莉、罗旺、徐雪蓓、吴思萱、李蒙、徐壮壮、潘锦、叶锦莲。
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