Founded in 2015，Cicada Modern is a new generation of oriental culture company specializing in the production of high quality human and geographical content. As a youth cultural media dedicated to the humanities and documentary content of the Internet，the Great Channel was founded. The channel positioning is access to the oriental. At present，Cicada Modern has a series of representative documentaries. This article will take Cicada Modern and its works as an example，standing in the dimension of new media content production and explore how to use the cultural marketing package from the perspectives of content，operation and products. This model creates the infinite possibilities of a new generation of documentaries.