您好,欢迎来到皮书数据库! 登录|注册
您现在所在的位置:首页  > 中国行业发展数据库
更多>> 课题组动态
更多>> 专题子库
全面建成小康社会之精准扶贫经验
    本专题以总结全面建成小康社会阶段即精准扶贫阶段成果和经验为... 详情>>
更多>> 皮书作者
谢伏瞻
    中国社会科学院院长、党组书记,学部委员,学部主席团主席,研究员,博士生导师。历任国务院发展研究中心副主任、国家统... 详情>>
蔡 昉
    1956年9月生于北京。现任中国社会科学院副院长、党组成员,曾任中国社会科学院人口与劳动经济研究所所长,博士生导师,研... 详情>>
李培林
    男,山东济南人。博士,研究员,中国社会科学院副院长,中国社会学会副会长,中国社会科学院社会学研究所副所长。《社会... 详情>>

    2019年中国品牌乘用车市场格局发展报告

    摘要

    2019年,中国品牌乘用车经历了更加低迷的一年,全年产销量大幅下滑,轿车、SUV和MPV三大细分市场的销量同比降幅均高于15%,其中MPV下滑的幅度最大。与销量表现相同,自主品牌乘用车的市场份额在这一年连续8个月低于40%,直至2019年12月才重回42%的水平。不过,在整体市场下滑的大环境中,中国品牌乘用车在豪华市场的布局初见成效,红旗品牌以10万辆的销售成绩首次进入中国豪华品牌乘用车销量排名前十,吉利和长城的高端品牌年销量也双双超过了10万辆。此外,新能源乘用车在新能源汽车市场首次出现下滑的情况下实现微增,虽然比亚迪痛失了全球销量冠军的宝座,但国内新能源汽车销量的TOP10仍牢牢被中国品牌所占据。值得一提的是,共有4家造车新势力在2019年的交付量突破了1万辆,增长势头强劲,有望成为我国自主品牌新能源乘用车队伍中的一支生力军。

    <<
    >>

    Abstract

    In 2019,China’s brand passenger cars experienced a more downturn year,and the annual production and sales volume dropped sharply. The sales volume of the three major market segments of cars,SUV and MPV all decreased by more than 15% year-on-year,with MPV falling the most seriously. In the same way as the sales performance,the market share of self owned brand passenger cars was lower than 40% for 8 consecutive months in this year,and it did not return to the level of 42% until December 2019. However,in the overall market downturn,the layout of Chinese brand passenger cars in the luxury market has achieved initial results. With the sales performance of 100000 units,Hongqi brand has entered the top ten sales volume of Chinese luxury brand passenger cars for the first time,and the annual sales volume of high-end brands of Geely and great wall both exceed 100000. In addition,the number of new energy passenger vehicles increased slightly when the new energy vehicle market declined for the first time. Although BYD lost its position as the global sales champion,the top 10 domestic sales of new energy vehicles were still firmly occupied by Chinese brands. It is worth mentioning that a total of 4 new car manufacturing forces will deliver more than 10000 vehicles in 2019 with a strong growth momentum,which is expected to become a new force in China’s independent brand new energy passenger vehicle team.

    <<
    >>
    作者简介
    施芸芸:施芸芸,《中国汽车报》社全媒体采访中心记者。
    <<
    >>
    相关报告