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    “十四五”期间中国邮轮产业发展思路研究

    • 作者:叶欣梁 梅俊青出版日期:2020年11月
    • 报告页数:12 页报告大小:1.29MB
    • 报告字数:10093 字所属丛书:邮轮绿皮书
    • 所属图书:中国邮轮产业发展报告(2020)
    • 浏览人数:    下载次数:

    摘要

    邮轮旅游作为休闲度假高端旅游业态,是中国旅游业的新兴业态,是满足人民日益增长的美好生活需要的幸福产业。2006年以来,中国邮轮旅游市场蓬勃发展,短短13年即成为全球第二大邮轮客源市场,成为全球最具活力和发展潜力的区域新兴市场,成为推动我国旅游经济供给侧改革的重要支点和推动力。“十四五”时期是“两个一百年”的历史交汇期,我国经济正处于从旧常态跃迁到新常态、从高速增长向高质量发展转型的攻坚期,我国邮轮旅游处于由高速度增长向高质量、高品位发展的新阶段,必须在更高起点、更高层次、更高目标上推进邮轮旅游高质量发展。立足于国家战略和旅游业新业态发展需求,深化文旅融合,对标国际邮轮旅游标准,借鉴邮轮旅游产业发展较为成熟的国家或地区的经验,研判我国邮轮旅游的内外部环境、产业特征,基于邮轮旅游发展规律分析我国邮轮产业要素资源,并在此基础上,结合我国邮轮产业方向和目标,深入探讨“十四五”时期我国邮轮旅游的发展形势、战略目标和路径、重点举措和保障机制,加强与全球优势资源对接,深化改革开放,以便对“十四五”时期我国邮轮旅游发展的战略路径和措施有更为清晰地认识和理解,推动邮轮旅游高质量发展,建成世界邮轮旅游产业新高地。

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    Abstract

    As a high-end leisure and holiday tourism industry,cruise tourism is a new industry in China’s tourism industry,and a happy industry to meet the growing needs of the people for a better life. Since 2006,China’s cruise tourism market has been booming. In just 13 years,it has become the second largest cruise market in the world,the most dynamic and potential regional emerging market in the world,and an important fulcrum and driving force to promote the supply side reform of China’s tourism economy. The “14th five year plan” period is the historical intersection period of “two centenaries”. China is in the critical period of transition from the old normal to the new normal,from high-speed growth to high-quality development. In the new stage of China’s cruise tourism from high-speed growth to high-quality and high-grade development,we must promote the high-quality development of cruise tourism at a higher starting point,higher level and higher goals. Based on the national strategy and the development needs of new tourism formats,deepen the integration of culture and tourism,benchmarking international cruise tourism standards,learn from the experience of foreign countries or regions with mature cruise tourism industry,study and judge the internal and external environment and industrial characteristics of China’s cruise tourism. Based on the analysis of the development law of cruise tourism,this paper analyzes the elements and resources of China’s cruise industry. Based on the structure and scientific prediction,combined with the direction and objectives of China’s cruise industry,this paper studies the development situation,strategic objectives and paths,key measures and security mechanism of China’s cruise tourism in the “14th five year plan” period,strengthens the docking with global advantageous resources,and deepens the reform and opening up and innovation,so as to have a clearer strategic path and measures for China’s cruise tourism development in the “14th five year plan” period To promote the high-quality development of cruise tourism and build a new highland of world cruise tourism industry.

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    作者简介
    叶欣梁:叶欣梁,博士,上海工程技术大学教授、上海国际邮轮经济研究中心副主任、上海吴淞口国际邮轮港副总经理,研究方向:邮轮经济。
    梅俊青:梅俊青,硕士,上海吴淞口投资(集团)有限公司,研究方向:邮轮经济。
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