新冠肺炎疫情对国际旅游业造成重大影响,健康旅游产业在危机中迎来了新的发展机遇。当前世界健康旅游产业发展呈现出以下趋势:全球旅游业产值低,国际游客数量暴跌;居民健康意识提升,健康旅游需求增长;中医药成为世界健康旅游市场的明星产品。在国内跨省旅游全面恢复之前,巩固国内健康旅游产业基础,塑造特色品牌,提升供给能力,刺激国内市场需求成为下一步工作部署的关键;对于国际市场,重塑国家安全旅游形象、优化国际健康旅游政策环境、提供高端健康旅游产品则是重中之重。
<<The COVID-19 epidemic has had a serious impact on international tourism industry. The health tourism industry has also welcomed new development opportunities in this crisis. The development of the world’s healthy tourism industry after the epidemic of COVID-19 shows the following trends:low global tourism output value,the number of international tourists plummeted;rising awareness of residents’ health,healthy tourism demand growth;Chinese medicine has become the world’s health tourism market star products. Before the comprehensive recovery of domestic cross-province tourism,consolidating the foundation of the domestic health tourism,building distinctive brands,improving supply capacity,and stimulating domestic market demand are the keys for the next step of work deployment. For the international market,reshaping national security tourism image,optimizing the international health tourism policy environment,and providing high-end health tourism products are the top priorities.
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