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    2020~2021年中国邮轮产业发展研究——邮轮经济产业链持续稳健推进

    摘要

    受新冠肺炎疫情影响,邮轮旅游市场遭受巨大冲击,至今尚未全面恢复,邮轮公司与邮轮港运营企业基本零收入,面临巨大生存压力。在此期间,政府相关部门、邮轮港口及各大邮轮公司积极推进国际邮轮卫生风险防控体系建设,为推动邮轮复航做充分准备。疫情导致邮轮运营暂时停摆,但同时中国企业也面临进军邮轮产业的历史性战略机遇,招商局集团、中交建集团等央企收购国外邮轮公司及港口的步伐加快,本土邮轮船队发展壮大,中船嘉年华成为目前中国唯一拥有2艘邮轮的企业,招商局与维京游轮合资打造中国首艘五星红旗邮轮。我国大型国产邮轮建造稳步推进,中船邮轮全资收购了世界著名的邮轮内装公司德国R&M集团,加快构建本土邮轮供应链体系,逐步形成我国大型邮轮自主核心研发制造与配套能力,为国产大型邮轮建造提供强有力的支撑。外资邮轮公司继续加大对中国市场的投入,地中海邮轮计划将“华丽号”“荣耀号”双旗舰部署于中国市场,显示出对中国邮轮市场发展前景的信心。“十四五”时期,从国家到地方继续加大对邮轮产业发展的支持力度,提出了更加明确的路径和方向,以更好地推动中国邮轮产业高质量发展。 <<
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    Abstract

    Novel coronavirus pneumonia has been severely affected by the outbreak of the new crown pneumonia. The operation of China’s cruise market has been completely suspended and has not yet been fully reopened so that the cruise company and the cruise port operators will face enormous pressure to survive. During this period,relevant government departments,cruise ports and major cruise companies actively promoted the construction of international cruise health risk prevention and control system to make full preparations for the resumption of cruise. Although the epidemic has led to the temporary suspension of cruise operations,it has provided a historic strategic opportunity for Chinese enterprises to enter the cruise industry and accelerated the pace of acquisition of foreign cruise companies and ports by central enterprises such as China Merchants Group and China Communications Construction Group. The local cruise fleet is growing. At present,China Shipbuilding Carnival has become the only enterprise with two cruise ships in China,China Merchants and Viking cruise ship jointly built the first five-star red flag cruise ship in China. The construction of large domestic cruise ships in China has been steadily promoted. China cruise ship wholly acquired the world-famous cruise ship interior company,German R & M group,to speed up the construction of China’s local cruise supply chain system and gradually form China’s independent core R & D,manufacturing and supporting capabilities of large cruise ships,Provide strong support for the construction of domestic large cruise ships. Foreign cruise companies continue to increase their investment in the Chinese market. Royal Caribbean International Cruise plans to deploy the world’s largest cruise ship “ocean Symphony” to China,and Mediterranean cruise plans to deploy the double flagship of “Mediterranean gorgeous” and “Mediterranean glory” to the Chinese market,showing their confidence and determination in the development of China’s cruise market. The 14th five year plan will continue to increase support for the development of cruise industry from national to local levels,put forward a clearer path and direction,and better promote the high-quality development of China’s cruise market.

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    作者简介
    史健勇:史健勇,博士,上海工程技术大学党委副书记,教授,博士生导师,研究方向:邮轮经济。
    叶欣梁:叶欣梁,博士,上海工程技术大学管理学院副院长,教授,研究方向:邮轮经济。
    梅俊青:梅俊青,硕士,上海吴淞开发有限公司,研究方向:邮轮经济。
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