2021 is a particular year，China’s cultural and tourism industry has gradually recovered under the influence of the epidemic. The cultural and tourism industry in 2021 shows the following characteristics：first，there are many highlights in the industrial development guidance policies. Under the background of the normalization of the epidemic，“steady” and high-quality development has become the main feature of the national cultural tourism policy in 2021. Several “big cultural tourism” and high-vision systematic industry planning schemes have been issued. Since 2021，the Ministry of Culture and Tourism has successively issued，the 14th five-year plan for cultural and tourism development，the 14th five-year plan for cultural industry development，the 14th five-year plan for cultural and tourism science and technology innovation，the 14th five-year plan for intangible cultural heritage protection，etc. Second，the integration of culture and tourism is deepening，and new forms of culture and tourism are emerging one after another. The successful bid for the Winter Olympic Games has promoted the development of ice and snow tourism in China；With the rise of the national culture，the content of traditional cultural tourism has been paid attention to. Besides，various cultural tourism creative products continue to break the circle，and the integration of art and tourism produces innovative experience styles to enrich the content of cultural tourism. Surrounding tourism，night tourism，rural tourism，immersive tourism，and other related tourism activities are highly popular in the market. Third，the digital transformation of the cultural tourism industry has been deepened. The construction of smart tourism in various regions has achieved initial results. The number of digital tourism experience products such as “online tourism” and VR/AR has increased，and the new types of digital cultural tourism consumption are rich and diverse. Fourth，social platforms such as Tiktok，Kwai，WeChat，and microblogs have become new forms of cultural tourism content communication. Social relations are the link of cultural tourism product platform communication. Social platform reputation has become the touchstone of cultural tourism product communication effect. Popular “IP” with a large number of fans，high stickiness，and good scalability has become the highlight of cultural tourism content platform communication. Based on the new era，new concepts，and new development，this report grasps the new trend and characteristics of industrial development from the aspects of industrial status，development measures，industrial characteristics，and industrial trends of China’s cultural tourism industry from 2020 to 2021.