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    2020~2021年中国文化旅游产业发展报告

    • 作者:司若 李丽玲出版日期:2022年10月
    • 报告页数:21 页报告大小:1.4MB
    • 报告字数:19756 字所属丛书: 文旅蓝皮书
    • 所属图书:中国文旅产业发展报告(2022)
    • 浏览人数:    下载次数:

    摘要

    2021年是特殊的一年,经历了疫情影响的中国文化旅游产业已经逐步复苏。2021年中国文化旅游产业呈现以下特征:一是产业发展引导政策亮点纷呈,在疫情防控常态化的大背景下,“稳”步高质量发展成为国家文旅政策的主要特点,多项“大文旅”和高视野的系统化行业规划方案颁布,文化和旅游部陆续发布了《“十四五”文化和旅游发展规划》《“十四五”文化产业发展规划》《“十四五”文化和旅游科技创新规划》《“十四五”非物质文化遗产保护规划》等。二是文旅融合不断深入,文旅新兴业态层出不穷。冬奥会的成功申办,推动了中国冰雪旅游的发展;国潮兴起,传统文化旅游内容受到关注,各类文旅文创产品不断破圈,艺术旅游、非遗旅游、康养旅游、红色旅游、乡村旅游等文化旅游活动丰富多样。周边游、夜间游、乡村游、沉浸式业态旅游等旅游形式市场热度高,相关景区旅游火爆。三是文旅产业数字化转型不断深入,各地智慧旅游建设初见成效,“云旅游”、VR、AR等数字旅游体验产品增多,数字文旅消费新业态破土而出,产生新文化内容。四是抖音、快手、微信、微博等社交平台成为文旅内容传播的重要渠道,社交关系成为文旅产品平台化传播的纽带,社交平台口碑成为文旅产品传播 <<
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    Abstract

    2021 is a particular year,China’s cultural and tourism industry has gradually recovered under the influence of the epidemic. The cultural and tourism industry in 2021 shows the following characteristics:first,there are many highlights in the industrial development guidance policies. Under the background of the normalization of the epidemic,“steady” and high-quality development has become the main feature of the national cultural tourism policy in 2021. Several “big cultural tourism” and high-vision systematic industry planning schemes have been issued. Since 2021,the Ministry of Culture and Tourism has successively issued,the 14th five-year plan for cultural and tourism development,the 14th five-year plan for cultural industry development,the 14th five-year plan for cultural and tourism science and technology innovation,the 14th five-year plan for intangible cultural heritage protection,etc. Second,the integration of culture and tourism is deepening,and new forms of culture and tourism are emerging one after another. The successful bid for the Winter Olympic Games has promoted the development of ice and snow tourism in China;With the rise of the national culture,the content of traditional cultural tourism has been paid attention to. Besides,various cultural tourism creative products continue to break the circle,and the integration of art and tourism produces innovative experience styles to enrich the content of cultural tourism. Surrounding tourism,night tourism,rural tourism,immersive tourism,and other related tourism activities are highly popular in the market. Third,the digital transformation of the cultural tourism industry has been deepened. The construction of smart tourism in various regions has achieved initial results. The number of digital tourism experience products such as “online tourism” and VR/AR has increased,and the new types of digital cultural tourism consumption are rich and diverse. Fourth,social platforms such as Tiktok,Kwai,WeChat,and microblogs have become new forms of cultural tourism content communication. Social relations are the link of cultural tourism product platform communication. Social platform reputation has become the touchstone of cultural tourism product communication effect. Popular “IP” with a large number of fans,high stickiness,and good scalability has become the highlight of cultural tourism content platform communication. Based on the new era,new concepts,and new development,this report grasps the new trend and characteristics of industrial development from the aspects of industrial status,development measures,industrial characteristics,and industrial trends of China’s cultural tourism industry from 2020 to 2021.

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    作者简介
    司若:司若,博士,清华大学新闻与传播学院副教授,博士研究生导师,主要研究方向为影视传媒、文化旅游等。
    李丽玲:李丽玲,澳门科技大学传播学博士研究生,曾任新传智库科技有限公司研究员,主要研究领域文化旅游、影视产业等。
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