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    2021~2022年中国体育产业发展报告

    • 作者:黄海燕出版日期:2023年01月
    • 报告页数:31 页报告大小:1.49MB
    • 报告字数:26271 字所属丛书: 体育蓝皮书
    • 所属图书:中国体育产业发展报告(2021~20...
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    摘要

    2020年以来,受疫情影响,我国体育产业尽管规模有所下降且增长速度放缓,但在产业基础、体育消费、数字体育、产业集聚区建设、冰雪产业、体育消费试点等方面均取得了一定成绩。体育场馆服务业、体育竞赛表演业、体育健身休闲业受到不同程度冲击,而体育传媒与信息服务业呈现逆势增长态势。与此同时,我国体育产业发展迎来了双循环新发展格局、数字经济催生新业态、积极应对人口老龄化及实施乡村振兴战略等机遇。基于此,本报告以“五大发展理念”为引领,阐述了体育产业高质量发展的整体思路,从健全体育产业高质量发展的体制机制、构建现代体育产业体系、促进运动项目产业发展、加快体育产业融合发展、推进体育产业数字化转型、壮大体育市场主体、丰富体育服务产品体系、扩大居民体育消费等方面提出了发展路径。 <<
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    Abstract

    Affected by the new crown pneumonia epidemic in early 2020,although the scale of china’s sports industry has declined and the growth rate of the industry has slowed certainly. Under the impact of the new crown pneumonia epidemic,the stadium service industry was seriously damaged,the sports competition performance industry declined significantly,and the sports fitness and leisure industry was impacted,while the sports media and information service industry showed a trend of contrarian growth. At the same time,the development environment of China’s sports industry has seen many favorable opportunities,such as new trends of high-quality development,new patterns of dual-cycle development,new business models spawned by the digital economy,active response to population aging,and the implementation of rural revitalization strategies. Based on this,this report expounds the overall idea of high-quality development of the sports industry based on five development concepts,from improving the system and mechanism of the high-quality development of the sports industry,building a modern sports industry system,promoting the development of the sports industry,accelerating the integrated development of the sports industry,promoting the digital transformation of the sports industry,expanding the main body of the sports market,enriching the sports service product system,and expanding residents’ sports consumption,etc. have put forward development paths.

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    作者简介
    黄海燕:黄海燕,教授,博士生导师,上海体育学院体育科学研究院副院长、上海运动与健康产业协同创新中心主任,研究方向为体育产业、体育赛事、体育旅游等。
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