Digital innovation is a major trend in the development of the automotive industry，and it also provides windows of opportunity for the development of the automotive industry to catch up with advanced countries. This paper presents a detailed analysis of the three types of windows of opportunity such as technological，demand and institutional one，which brought by digital innovation to the development of automotive industry，and reviews the current situation of digital innovation in automotive industry in terms of products，R&D and production. And then，the future trend of digital innovation in automotive industry is proposed at three levels：product，enterprise and industry，with a view to providing directional guidance for the high-quality development of automotive industry.