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    产业扶贫舆情报告

    摘要

    2018年,产业扶贫话题舆情量同比有所增长。全年产业扶贫助力深度贫困地区精准脱贫取得显著成效,各地集中打造产业扶贫“升级版”受到舆论肯定;全国上下共同推动贫困地区特色农产品出村进城,舆论点赞产销对接打开产业扶贫新局面;脱贫攻坚作风建设成效明显,扶贫产业“人情重担”受到关注。话题舆情传播中,融媒体传播、全媒体互动态势明显,主流媒体的影响力、社交媒体的粘合力、政务新媒体的号召力全面彰显,共同营造了产业扶贫话题积极、正能量的舆论氛围。

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    Abstract

    Media coverage of poverty reduction through the development of industries increased year-on-year in 2018. As significant achievements were made in helping the poorest areas,especially the “three regions and three prefectures”,the public recognized the refined approach to poverty reduction adopted by many local governments. In the nationwide effort to promote specialty agricultural products of poor areas,the building of links between producers and markets was hailed as adding momentum to the poverty alleviation cause. While the style of work of poverty reduction was improved considerably,the heavy burden of gift giving on businesses in poor areas also came to the public’s attention. The dissemination of these news stories featured the convergence and interaction between different types of media. The influential mainstream media,cohesive social media and authoritative new government platforms came together to engage in an animated and constructive dialogue on poverty alleviation through the development of industries.

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    作者简介
    张珊:张珊,农业农村部信息中心舆情监测处舆情分析师,主要研究方向为“三农”网络舆情。
    张百:张百,甘肃省农业信息中心网络舆情分析科科长,主要研究方向为“三农”网络舆情。
    郭志杰:郭志杰,北京农信通科技有限责任公司副总裁,主要研究方向为农业农村信息化。
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