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    2019年河北省传媒行业发展报告

    摘要

    2019年,河北传统媒体行业迭代升级,积极探索新的发展路径,新媒体行业日益壮大、规范,产业整体朝规模化、系统化方向发展。河北报业、新闻出版业、广播电视事业、广告业、影视业、政务新媒体、自媒体等行业发展方向明晰、发展规模不断扩大,逐渐形成自己的发展体系。此外,河北传媒行业整体上仍存在一些问题,如在全省经济社会发展中的地位不高、出现经营困境、发展创新力不足、整体发展迟缓、缺乏行业优势等。在意识形态工作上升为国家战略部署、京津冀一体化建设、雄安新区规划建设及冬奥会筹备工作稳步推进、媒体融合等重大战略机遇下,河北传媒行业仍有较大发展空间。建议河北省加大对传媒行业的政策扶持力度,优化传媒业态格局,促进技术、平台、观念、人才协同发力,建立健全媒体融合运行机制,重视优质原创内容生产,抓热点、迎时事,找准区位文化,力推精品,实现河北传媒业良性发展。

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    Abstract

    In 2019,Hebei traditional media industry has been iteratively upgrading and many new development paths have been being explored. The new media industry is becoming stronger and more standardized,and the industry as a whole is developing towards the direction of scale and systematization. Newspaper industry,media publishing,broadcasting,advertising,film and television industry,new government media,We Media and other industries in Hebei have a clear development direction. As the scale of development continues to expand,these industries gradually form their own development system However,on the whole,there are still some problems existing in Hebei media industry,such as its low status in the economic and social development,management difficulties,lack of innovation in development,slow overall development,lack of industry advantages and so on. Under the great strategic opportunities of ideological work rising to the national strategic deployment,the integration of Beijing,Tianjin and Hebei,the planning and construction of Xiong’an New Area,the steady progress of the Winter Olympic Games,and media integration,Hebei media industry still has a large development space. It is suggested that Hebei Province should strengthen the policy support to the media industry,optimize the pattern of media industry,and promote the combination of technology,platform,concept and talents. It is also suggested that Hebei should establish and improve the mechanism of media integration,pay attention to the production of high-quality original content,focus on hot issues,keep up with current events,so as to identify regional culture,promote high-quality products and realize the sound development of Hebei media industry.

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    作者简介
    仝文瑶:河北师范大学新闻传播学院教授,主要研究方向为艺术传播学。
    田苏苏:河北省社会科学院新闻与传播学研究所所长,研究员,主要研究方向为新闻史、新闻业务。
    贾慧:河北师范大学新闻传播学院硕士研究生,主要研究方向为艺术创意与传播。
    张旭:河北省社会科学院新闻与传播学研究所,编辑,主要研究方向为新媒体。
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