A team from the Pishu Institute has undertaken to evaluate media coverage and impact of SSAP yearbooks. This chapter begins by looking at the current state of Pishu’s media coverage and impact. This is followed by a review of how these evaluations have been conducted since they began，an analysis of why they are important，and the criteria used for selecting the indicators included in the evaluation index. Special attention is given to the differences between legacy media and new media. The 2018 Pishu evaluation index is closely examined from these perspectives. A number of issues are identified，including the role launching ceremonies might play in shaping media coverage of specific Pishu titles，overall underdevelopment of marketing mechanisms using both legacy and new media，the need to compensate for delays in publication，and others. Suggestions are offered for how to coordinate efforts more effectively to increase media exposure of all Pishu-related products，and how to evaluate the brand’s media impact more accurately.