皮书媒体影响力评价工作,是由社会科学文献出版社皮书研究院成果评价中心组织完成。本文首先就皮书媒体影响力的现状进行了分析并回顾了评价的发展历程;其次就媒体影响力评价的意义及指标采集方法进行了详细介绍;然后分别从传统媒体影响力、新媒体影响力等各项指标重点分析了2018年版皮书媒体影响力评价结果;接着提出了2018年版皮书媒体影响力存在的问题,包括未召开发布会的皮书媒体影响力得分均较低、传统媒体和新媒体宣传力度较弱、出版时间滞后影响评价结果等;最后从加强皮书发布会管理、提升传统媒体和新媒体宣传力度、加强视频宣传力度等方面阐述了提升皮书媒体影响力的对策建议以及未来媒体评价方向。
<<A team from the Pishu Institute has undertaken to evaluate media coverage and impact of SSAP yearbooks. This chapter begins by looking at the current state of Pishu’s media coverage and impact. This is followed by a review of how these evaluations have been conducted since they began,an analysis of why they are important,and the criteria used for selecting the indicators included in the evaluation index. Special attention is given to the differences between legacy media and new media. The 2018 Pishu evaluation index is closely examined from these perspectives. A number of issues are identified,including the role launching ceremonies might play in shaping media coverage of specific Pishu titles,overall underdevelopment of marketing mechanisms using both legacy and new media,the need to compensate for delays in publication,and others. Suggestions are offered for how to coordinate efforts more effectively to increase media exposure of all Pishu-related products,and how to evaluate the brand’s media impact more accurately.
<<Keywords: | academic evaluationPishuMedia Impact |