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    2018年中国纪录片产业发展报告

    • 作者:何苏六 黄衍华 韩飞 赵曦 李宁出版日期:2020年02月
    • 报告页数:68 页报告大小:2.4MB
    • 报告字数:50583 字所属丛书:纪录片蓝皮书
    • 所属图书:中国纪录片发展报告(2019)
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    摘要

    中国纪录片产业格局在发展变动中不断呈现新特点、新趋势。2018年,依托传统电视纪录片口碑积累,借助新媒体纪录片和院线纪录片新势力,加上在国际传播、跨文化交流,以及教育、认知、审美等方面功能价值的进一步释放,中国纪录片蓄力开启了“公众时代”产业新图景。总体而言,中国纪录片研究中心认为2018年中国纪录片呈现以下特点和趋势:国家利好政策频出,加持力度不减,市场主体更加积极,投资力度加大;纪录片制作主体维持多元化,IP开发等成纪录片产业化重要抓手,头部产品引发“火车头”效应;新媒体纪录片催生产业新的增长极,“跨界融合”成为年度关键词,纪录片“网生时代”来临;纪录电影票房和产量均创历史新高,类型与题材更趋多元,院线成为纪录片传播“新宠”;纪录片国际间合作加深,在国际传播中作用愈加突显,成为推动产业发展新动能。可以预见,中国纪录片产业将在政策的保驾护航下,借势良好环境迎风直上;而媒介、技术等的深度融合,将影响整个产业结构的转型升级。

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    Abstract

    The pattern of China’s documentary industry continues to show new features and trends in its development. In 2018,relying on the accumulation of traditional TV documentary’s word-of-mouth,with the new forces of new media documentaries and cinema documentaries,and the further release of their functional values in international communication,cross-cultural exchange,education,cognition,aesthetics and other aspects,China documentary made great efforts to open a new prospect of the industry in the “public era”. In general,the CDRC believed that 2018 China documentary had the following characteristics and trends. Firstly,frequent favorable policies of the state and unremitting efforts worked to support. Market players are becoming more and more active and investment increases. Secondly,the main body of documentary production maintained diversification. IP became an important part in documentary industrialization,and the head products caused “locomotive” effect. Thirdly,new media documentary spawned a new growth pole of the industry. “Cross-border integration” became the key word of the year,and the “Net Age” of documentary came. Fourthly,the box office and output reached a record high. The types and themes became more diverse. The cinema became the new favorite of documentary communication. Fifthly,documentary played a more and more important role in international communication. The deepened international cooperation became a new driving force for industrial development. It is foreseeable that China documentary industry will be on the rise under the escort of the policy and the good environment. The deep convergence of media and technology will affect the transformation and upgrading of the entire industrial structure.

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    作者简介
    何苏六:何苏六,中国传媒大学电视学院副院长、中国纪录片研究中心主任、博士生导师,研究方向为纪录片、媒介与政治。
    黄衍华:黄衍华,中国传媒大学中国纪录片研究中心助理研究员,研究方向为纪录片、社会科学研究方法。
    韩飞:韩飞,中国传媒大学电视学院教师,博士后(在站),研究方向为纪录片、国际传播。
    赵曦:赵曦,中国传媒大学中国纪录片研究中心高级编辑、博士生导师,研究方向为纪录片。
    李宁:李宁,中国传媒大学中国纪录片研究中心助理研究员,研究方向为纪录片、新媒体。
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