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    生态的媒体 液态的融合——2020~2021年中国媒体融合发展总报告

    • 作者:课题组出版日期:2021年10月
    • 报告页数:63 页报告大小:1.68MB
    • 报告字数:51799 字所属丛书: 媒体融合蓝皮书
    • 所属图书:中国媒体融合发展报告(2021)
    • 浏览人数:    下载次数:

    摘要

    2020~2021年,媒体融合在抗击疫情和扶贫攻坚中迎来新一轮深化,呈现五个热点:一是主旋律高歌不辍,二是“新闻+政务商务服务”模式落地生根,三是前端后“厨”的融通进一步普及,四是视频化路线蔚为风潮,五是网上群众路线颇具声势。经过新一轮发展,媒体融合动能显著增强,具体体现在:讲好故事能力提升,机制改革带动体制创新,媒体大脑建设顺应人工智能趋势,事业和产业各自获得发展又相辅相成,一大批IP打造获市场认可。未来,媒体在辨明方向和前景、破除焦虑、积蓄力量、打通体制内和外部市场之后,进一步贯彻用户思维,将传播嵌入社会治理进程,做到内容和运营“两手抓”,在探索中前行,选择最优路径,将能依托属于自己的“护城河”,在主战场上创造更大的辉煌。 <<
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    Abstract

    Between 2020 and 2021,China’s media integration has witnessed a new round of deepening in the fight against the epidemic and poverty alleviation,as well as introducing the following topics:Firstly,the themes of our times are singing incessantly;secondly,the mode of “news plus government affairs and business services” has taken root;thirdly,the integration of “central production and layout platform” both externally and internally are further popularized;the fourth is the trend of video communication;fifthly,the mass line on the Internet is full of vitality. During said period,the media convergence has gained momentum,which is reflected in the following aspects:the storytelling capabilities has improved,the mechanism reforms have led to system innovation,the construction of media brain complies with the trend of artificial intelligence,the development of business and industry is mutually reinforcing,and a large number of IP creations have been recognized by the market. In the future,after identifying the direction and prospects,eliminating anxiety,accumulating strength,and opening up the internal and external markets of the system,the media will further implement users’ thinking and embed communication into the process of social governance,by focusing on both content and operation,and moving forward in exploration and choosing the optimal path,they will thus be able to rely on their own “moat” and create greater brilliance in the main battlefield.

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    作者简介
    课题组:执笔:支庭荣,暨南大学新闻与传播学院教授、院长,主要研究方向为马克思主义新闻观、媒体融合;王斐、裘一琳、李成博、林施绮、王晴、蔡泯浚,暨南大学新闻与传播学院2020级硕士研究生。
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