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    在调整中进步 在创新中发展——2020年以来中国网络文艺发展综述

    • 作者:彭文祥出版日期:2021年11月
    • 报告页数:28 页报告大小:1.32MB
    • 报告字数:25710 字所属丛书: 网络文艺蓝皮书
    • 所属图书:中国网络文艺发展研究报告(2020...
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    摘要

    基于以往丰富的实践经验和成就,网络文艺积极适应新形势、新任务、新要求,进一步尊重艺术规律、强化传播规律、适应产业发展规律,充分反映时代发展、社会进步的新景象、新气象,在发展基础、时代精神、使命担当、创新性融合、新技术应用、网络空间治理等方面呈现诸多新特点、新特征、新风貌。总体上看,网络文艺在调整中进步、在创新中发展,艺术与技术相辅相成,事业和产业齐头并进,并以丰富多样的作品有效满足人民群众多样化、个性化的审美需求,充分展现了新生事物的蓬勃朝气和新兴文艺形态的生机活力。其中,创作生产积极反映时代发展和社会变革,题材、类型丰富多样,类型化生产向纵深推进,IP开发多样化、精细化,质量为王意识日益增强,文艺产业保持较快发展势头,新形态、新业态不断涌现,文艺“出海”持续推进,呈现稳步发展、创新发展的总体基调。在丰富的实践和创新发展中,网络文艺呈现诸多新的发展趋向,主要包括精品化生产推动高质量发展,文艺形态加速从“数字化”向“数智化”演进,移动化、视频化、社交化、互动化等日趋明显,传统文艺与网络文艺的创新性融合向纵深推进,在中外交流互鉴中突出特色发展、创新发展,文化艺术身份、地位日益主流化,在文化 <<
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    Abstract

    Based on its abundant practical experience and achievements in the past,network arts has been actively adapting to new situations,new tasks and new requirements. Today it further follows the laws of arts,strengthens the laws of broadcasting,adapts to the laws of industrial development,and reflects the new development and new mission formed by the times development and social progress. Furthermore,it presents many new characteristic and new styles in terms of development foundation,spirit of the times,shouldering the responsibilities,innovative integration,new technology application,public sector and industry,new productivity development and cyberspace governance. In general,network arts have improved in the adjustment and developed in the innovation. Specifically,the arts and technology complement each other,public sector and industry advance side by side,and network arts effectively fulfills the diverse and personalized aesthetic needs of the people with a rich variety of artistic works,fully demonstrates the vigorous of new things and the vitality of new arts forms. Among them,creative production actively reflects the development of the times and social changes,the scale of netizens increases further,themes and genres are rich and diverse,genre-based production develops to a deep level,IP development is diversified and refined,the awareness of the quality first enhances increasingly. Apart from these,the industry keeps a fast development trend,new forms and new business patterns emerge continuously,and arts overseas dissemination continues to promote,which shows the general principle of steady and innovative development. In the ample practice and innovative development,depending on the routes of development indicated by those constantly renewed forces,network arts present many new development trends. It mainly includes high-quality production for promoting the quality of growth,the accelerating evolution of literature and arts forms from‘digital’ to‘digital-intelligent’. Meanwhile,mobile,video,social and interactive forms is becoming increasingly obvious;the innovative integration of traditional arts and network arts are developing to a deeper level;the development of characteristic and innovation has been highlighted in Sino-foreign exchanges and mutual learning;the identity and status of culture and arts have gradually become the mainstream;the responsibility has been further strengthened in the construction of a strong country in culture;and the capacity construction of the international dissemination has been vigorously promoted in the exercise of advantages.

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    作者简介
    彭文祥:彭文祥,中国传媒大学艺术学部副学部长、教授、博士生导师,主要研究领域为艺术学理论、戏剧与影视学、网络文艺与文化等。
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