- 深入学习贯彻党的二十大精神
- 为深入学习贯彻二十大精神,助力开展学习贯彻习近平新时代中国... 详情>>
2021 is the beginning of the “14th Five-Year Plan”,and China’s online film industry is forging ahead under the epidemic. From the perspective of the development environment,the number of online video users and the stickiness of long video consumption continue to rise,and the development of online movies has received more guidance and support and standardized management;In terms of creative production,the improvement of the quality and reduction of online movies has achieved remarkable results,attracting more creative forces to join;In terms of content types,the main theme theme is eye-catching,and while maintaining the advantages of mainstream genres,try to develop more innovative themes and original IP;In terms of platform channels,“Aiyouteng” as a mainstream platform implements a differentiated development strategy and a multi-platform co-broadcast cooperation model,and continues to optimize the business cooperation model of online movies;In terms of market performance,the awareness of scheduling and professional marketing system have given great help. At the same time,China’s online movies are also facing the practical dilemma that the overall reputation needs to be improved,and the development of online movies in the future still needs to further deepen reform. Only by encouraging more high-quality and diversified creations and improving the quality and reputation of online movies can we lay a solid foundation for the future development of online movies.
<<Keywords: | Film MarketBroadcast PlatformWeb Movies |