中国影视产业发展报告（2023）
| 书 名： |
中国影视产业发展报告（2023） |
| 英 文 名： |
ANNUAL REPORT ON THE DEVELOPMENT OF CHINA’S FILM AND TELEVISION INDUSTRY （2023）
|
| 作 者： |
司若 陈鹏 陈锐 宋欣欣张维肖 |
| I S B N： |
978-7-5228-2221-1 |
| 丛 书 名： |
影视蓝皮书
订阅
|
| 关 键 词： |
影视产业 重大题材创作 科技创新 高质量发展 |
| 出版日期： |
2023-10-01 |
中文摘要
2022年，中国共产党第二十次全国代表大会顺利召开，根植于中国现实，加速中国式现代化建设，推进文化强国建设，多向主题并行的宏观语境引领中国影视产业走向高质量发展的新周期，为中国影视产业的社会景观开拓了新气象。立足新发展阶段，伴随宏观政策语境的更新、全球地缘政治与经济的共振交织，中国影视产业的恢复面临新契机。在创作生产端，互联网视频平台与影视制作机构降本增效，新力量入局崛起，激发了中国影视产业的活力。新生主体与传统老牌影视生产力量，遵从国家文化管理部门的统一调度，双向把握影视作品的数量和质量。人工智能的全球流行，影响了中国影视产业的运作逻辑，改变了影视创作、生产、消费的常规模式，同时为影视图像、视听、修辞的创新，提供了极具数字张力的技术条件。
综观全年，中国影视产业链条纵横交错。影视作品类型体系与资源体系相结合，小众题材的大众化路径仍在进行多元化探索。电影内容品类和类型拓展呈现创新态势，放映市场格局的调整更为可期。网标与剧标联动齐发，电视剧创作延续重大题材创作的在场感，承袭节点叙事传统，探索基于“生活发现”到“历史发现”“思想发现”的审美路径，以影视作品为载体，实现历史与当代的文化转化。温暖现实主义题材引领长期的创作风向，反映中国式故事的文化题材影视作品将备受关注，文学作品的改编落地显现了文学与影视“双向奔赴”的阶段性成果。从长期来看，具有东方审美表达的中国式作品，将会获得较高的市场接受度。综艺节目蓄势待发，将主流话语与综艺态度融为一体，作为社会话题的“扩声器”，综艺节目推出既有娱乐体验，又重视文化思考的内容。
本书立足中国影视产业生态体系，通过综观2022年中国影视产业发展全貌，逐一分析电影、电视剧、综艺节目、电影节展等各分支市场中的产业、内容、受众、舆情、口碑变化和市场表现，揭示其发展规律，预测其未来走势。本书还精选了2022年的经典影视作品进行个案分析，力争做到借微观展现全局，以个体折射整体，在对案例的剖析中分析受众需求、市场变化、政策影响，为未来的影视内容创作提供充分依据。
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