中国影视产业发展报告（2021）
| 书 名： |
中国影视产业发展报告（2021） |
| 英 文 名： |
ANNUAL REPORT ON THE DEVELOPMENT OF CHINA’S FILM AND TELEVISION INDUSTRY （2021）
|
| 作 者： |
司若 陈鹏 陈锐 宋欣欣 |
| I S B N： |
978-7-5201-8637-7 |
| 丛 书 名： |
影视蓝皮书
订阅
|
| 关 键 词： |
电影事业 电视事业 影视产业 |
| 出版日期： |
2021-09-01 |
中文摘要
《中国影视产业发展报告（2021）》是以CC-Smart新传智库为学术平台，联合海内外学界、业界、政府部门、行业协会的众多专家共同编写的年度行业报告。本报告立足于影视全产业，探索中国影视产业的整体结构，全方位、广视角地对中国影视行业各领域的市场、产业、舆情等问题展开研究和分析，并对未来中国影视行业的发展规律和趋势进行科学分析与研判。
2020年是“十三五”规划收官之年，也是中国影视行业发展极为不平凡的一年。在这一年中，新冠肺炎疫情波及全球，内外部环境的嬗变给影视产业带来深刻变化。影视投融资普遍缩减，影视企业以上市并购寻求转型，影视制作去产能化，影视制作成本配置调适，阶段性历史节点影视内容排播管理、影视周边跨界联动，影视衍生品价值增值，电视节目数据化运营模式搭建，综艺节目连接社会价值等构成影视产业的焦点问题。影视行业也取得了电影总票房首次超越北美成为全球第一大票仓的成绩，国产片首次占据票房前十，类型影片在深描现实的基础上关注大众传达，企业制作能力、产品视听效果、观众审美修养、行业工业探索方面整体取得较大进展。电视剧供给侧深化减量提质，现实主义题材剧创作品质整体拔高，类型剧多面向垂直领域挖掘，形塑市场需求，争取大众认可。云端制作成为综艺节目独特的制播模式，新衍生类综艺和跨年龄艺人竞演类节目成为年度现象级综艺。这一年的盘整为影视产业集聚了更大力量，从政策法规、资源环境、市场产业等方面为影视工业化体系的优化提供了更充分的保障，为高质量发展奠定了更坚实的基础。同时，由于宏观经济形势、政策适配变化、大众文化需求转变、社会舆论压力等因素的影响，特别是新冠肺炎疫情的全球流行问题仍然悬而未决，影视行业未来的发展还面临诸多不确定性及偶发性因素，需要我们总结并尊重影视传媒发展规律，认真做好分析研判。本书立足中国影视行业生态体系，在检视2020年中国影视行业发展全貌的基础上，逐一分析电影、电视剧、电视综艺、纪录片、电影节展与艺术电影等各分支市场中的产业、内容、受众、舆情、口碑变化和市场表现，揭示其中的发展特点，预测未来走势。
本书对影视行业各领域的年度热点问题进行了详细解析，以大众关注的典型事件、行业数据、市场变化、政策环境等重点话题为切入点，对2020年中国影视行业的宏观变化和微观表现进行解读，深入分析其未来发展趋势和潜在风险，从而对影视行业的未来发展进行全方位的把握。本书还精选了2020年的影视经典案例进行个案分析，力争做到借微观展现全局，以个体折射整体，在对案例的剖析中分析受众需求、市场变化、政策影响，为未来的影视内容创作提供充分依据。
本书在大数据分析和专家分析相结合的基础上，对2020年中国的电影、电视剧、电视综艺、纪录片以及泛影视行业等多个影视产业分支进行了系统性的研究和分析，不仅具有学术和理论价值，还对行业发展、市场培育具有重大的现实意义。本研究成果对全景式了解2020年度中国影视产业发展概况和未来发展趋势具有重要价值，对于金融机构、保险机构、影视制作机构、相关政府管理机构，对于行业领域内众多读者来说，都是一本非常实用的参考书。
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