中国文化产业发展报告（2022～2023）
| 书 名： |
中国文化产业发展报告（2022～2023） |
| 英 文 名： |
ANNUAL REPORT ON DEVELOPMENT OF CHINA’S CULTURAL INDUSTRIES （2022-2023）
|
| 作 者： |
叶朗 向勇唐金楠祝帅郑雨琦 |
| I S B N： |
978-7-5228-2467-3 |
| 丛 书 名： |
文化产业蓝皮书
订阅
|
| 关 键 词： |
中国文化产业 可持续发展 文化产业新变革 |
| 出版日期： |
2023-10-01 |
中文摘要
本书共分为总报告、行业篇、区域篇和专题篇4个部分，收录21篇报告，归纳、总结和梳理了2021～2022年中国文化产业的特征与趋势。除总报告外，还包括出版发行、广播电视、电影、演艺、文化旅游、艺术品、工艺美术、节庆会展、创意设计、网络文化、动漫、游戏、艺术培训和体育等14个具体行业，以及黄河文化产业带、京津冀和粤港澳大湾区等3个重点区域的产业发展报告，此外还收录了3篇智能设备赋能文化新业态的研究报告。这些报告重点探讨了我国文化产业近年来的发展热点、核心特征以及未来走向，为促进中国文化产业可持续发展提供了智库支持。
综合来看，2021～2022年中国文化产业发展呈现非常强烈的时代特色，并基于现实条件展现了许多新的发展面貌。首先，是“韧性”与“复苏”。在经历了2020年新冠疫情的冲击后，2021～2022年中国社会外部形势总体平稳，这也让许多文化行业在复工复产大潮下找到各自的发展机遇。由于种种不确定因素，尽管电影、演艺、文化旅游、节庆会展等行业面临巨大的市场压力，但仍凸显较为强劲的韧性，尤其是在全球普遍面临寒冬期的背景下，依旧保持了领先的发展姿态。其次，是“创新”与“融合”。在变动的社会环境与国际形势下，我国文化产业积极进取、锐意创新、踊跃融合，以谋求一条新的发展通路。我国的出版发行、广播电视、网络文化、动漫游戏等行业不断寻求内容创新、技术创新、模式创新、管理创新，并积极推进行业间的跨界融合，不断提升自己的市场竞争力。再次，是“数字”与“智能”。随着近年来数字科技的发展，在线文化消费市场进一步拓展，越来越多的行业参与数字智能化转型，以适应新的时代发展要求。例如，工艺美术、创意设计以及智能设备等行业不断探索新的文化表达方式，为市场注入新鲜血液。最后，是“多元”与“全球”。随着市场受众的不断细分以及内容要求的不断提高，中国文化产业呈现越来越多元的特质，尤其是在全球化语境下，更是具备了国际性的特质，不同文化区域之间的合作交流日渐紧密深入，带动产业规模不断扩大、产品服务质量不断提升。
基于当前中国文化产业发展的基本特征以及外部形势稳步向好的现实环境，结合党的二十大报告对于发展和繁荣中国文化事业与文化产业的要求以及推进社会主义文化强国建设的目标，本报告从不同层面提出了许多有针对性的建议措施，包括提高政府管理水平，提升与市场需求的衔接度，落实行业规范、版权保护与方向引导，积极推动产业升级并拥抱新的技术，充分挖掘传统文化并凸显地方特色优势，加大文化“出海”宣传与推广力度以及深化区域之间的合作与交流等，以保障我国文化产业在未来实现高质量发展。
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