中国化妆品产业研究报告（2023）
| 书 名： |
中国化妆品产业研究报告（2023） |
| 英 文 名： |
ANNUAL REPORT ON COSMETICS INDUSTRY IN CHINA （2023）
|
| 作 者： |
杜志云 |
| I S B N： |
978-7-5228-2521-2 |
| 丛 书 名： |
化妆品产业蓝皮书
订阅
|
| 关 键 词： |
美丽经济 化妆品监管 高质量发展 |
| 出版日期： |
2023-12-01 |
中文摘要
2021年3月，《中华人民共和国国民经济和社会发展第十四个五年规划和2035年远景目标纲要》明确指出，“开展中国品牌创建行动，保护发展中华老字号，提升自主品牌影响力和竞争力，率先在化妆品、服装、家纺、电子产品等消费品领域培育一批高端品牌”，为发展美丽经济、建设美丽中国、构筑美丽世界等各项事业指明了前进的方向，提供了遵循的基本原则。国家药监局也发布了系列政策措施，持续构建并完善化妆品监管法规体系，稳步推进化妆品技术支撑体系建设，推动美业高质量发展，赋能中高端品牌快速发展。此外，新规实施以来，持续而深远地影响了美妆行业。行业更加注重高质量发展，依托原料创新与品牌升级，加强交叉领域创新技术和中国特色植物原料等基础研究，行业持续迭代升级，建立了科学的结构性行业壁垒，涌现出一批中高端品牌和特色品牌企业。
本书分为政策与监管篇、产业篇、市场篇、专题篇、技术创新篇、借鉴篇，全面系统地介绍了2022年我国化妆品产业的发展状况、技术进步、发展趋势等，并对近年来行业的关注热点和难点部分进行了梳理和研究。政策与监管篇指出了科学有效监管促进化妆品质量安全提升，引导行业规范健康发展的重要意义，对新规实施以来，化妆品法规的发展现状和政策体系、化妆品安全评估、功效测评技术的应用与监管研究进行了梳理，并有针对性地提出了相应的对策建议。产业篇重点针对化妆品主要品类，包括面部护理、头发护理、身体护理等板块，梳理了每个板块的发展历程、产业现状以及未来的机遇与挑战。市场篇以化妆品上下游产业链为出发点，解读化妆品原料、新型剂型、包装等产业的发展现状及未来趋势。专题篇通过重点剖析绿色纯净化妆品和婴童及舒缓修护类护肤品的新趋势，探讨了“双碳”战略下数字化时代化妆品的发展趋势。技术创新篇分享了化妆品生产中重要的关键技术与新技术，重点介绍了技术基本特性和在化妆品中的应用情况。借鉴篇详细介绍了日本化妆品法规政策与发展状况及其对我国化妆品产业发展的启示。
在中国式现代化背景下，广东省化妆品学会聚集行业专家智慧，对化妆品产业的发展进行了持续研究，总结过去，展望未来，共同助力新时代背景下中国化妆品产业的高质量发展，同时，为政府监管部门、企业、美业投资者等提供参考和指导。
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