中国视听新媒体发展报告（2015）
| 书 名： |
中国视听新媒体发展报告（2015） |
| 英 文 名： |
ANNUAL REPORT ON DEVELOPMENT OF CHINA’S AUDIO-VISUAL NEW MEDIA （2015）
|
| 作 者： |
袁同楠 杨明品（常务） 吕岩梅 |
| I S B N： |
978-7-5097-7714-5 |
| 丛 书 名： |
视听新媒体蓝皮书
订阅
|
| 关 键 词： |
传播媒介 发展 研究报告 中国 2015 |
| 出版日期： |
2015-07-01 |
中文摘要
《中国视听新媒体发展报告（2015）》（2015年视听新媒体蓝皮书）是国家新闻出版广电总局发展研究中心编撰的第三部视听新媒体年度发展报告，着重反映当前中国视听新媒体发展的总体情况。
全书由“总论”、“行业扫描”、“专题研究”、“环球视野”、“声音·观点”和“附录”六部分构成。
“总论”共四篇报告，前三篇收录国家新闻出版广电总局副局长田进同志关于网络视听业发展的讲话，内容包括融合发展、网络视听节目管理和网络节目创作等。讲话高屋建瓴，高瞻远瞩，政策性、针对性强，是指导中国视听新媒体改革发展和管理的重要文件。第四篇报告论述了当前中国视听新媒体的发展现状与总体趋势。
“行业扫描”通过12篇发展报告，具体分析包括互联网视听节目服务、移动互联网视听节目服务（包括手机电视）、IPTV、互联网电视、公共视听载体等在内的中国视听新媒体不同领域的发展情况，并从内容建设到渠道拓展，从终端创新到用户需求，从政策管理到技术进步，从服务国内市场到开拓国际市场，全面反映行业发展态势。
“专题研究”聚焦近两年中国视听新媒体发展的两大主题——“融合发展”和“产业模式创新”，从创新实践、典型案例等方面，展示中国传统广电主流媒体的融合创新成果，总结视听新媒体机构在产业运营中的积极探索。
“环球视野”重点介绍国外近两年来视听新媒体领域的业务创新和政策创新，为国内提供借鉴。
“声音·观点”汇集国内外业界学界有关领导和知名专家就视听新媒体发展发表的真知灼见，颇具启发意义。
“附录”梳理了近两年来中国视听新媒体发展大事记，总结了视听新媒体发展的十个关键词，并受权发布第二届中国网络视听大会、2014年中国视听传媒发展论坛等行业盛会评选出的年度创新榜。
全书致力于权威准确展示行业发展现状，敏锐洞察行业发展趋势，是中国视听新媒体业界学界的重要参考书和工具书。
>>
文章列表
CommonID:DIR_15425086,ID:5425086,SiteID:14,Type:formerAidText,Code:null,ParentId:0,InnerCode:166345,name:《中国视听新媒体发展报告（2015）》编辑委员会,ShortName:null,SubName:null,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:5425082,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:5425087,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2015-07-15 17:07:29.0,ModifyUser:Admin,ModifyTime:2021-11-02 22:33:48.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2015-07-01 00:00:00.0,SearchTitle:《中国视听新媒体发展报告（2015）》编辑委员会,ISBN:978-7-5097-7714-5,BookTitle:中国视听新媒体发展报告（2015）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:《中国视听新媒体发展报告（2015）》编辑委员会,_RowNo:1
CommonID:DIR_15425088,ID:5425088,SiteID:14,Type:formerAidText,Code:null,ParentId:0,InnerCode:166346,name:《中国视听新媒体发展报告（2015）》编写机构,ShortName:null,SubName:null,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:5425082,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:5425089,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2015-07-15 17:07:29.0,ModifyUser:Admin,ModifyTime:2021-11-02 22:33:48.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2015-07-01 00:00:00.0,SearchTitle:《中国视听新媒体发展报告（2015）》编写机构,ISBN:978-7-5097-7714-5,BookTitle:中国视听新媒体发展报告（2015）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:《中国视听新媒体发展报告（2015）》编写机构,_RowNo:2
CommonID:DIR_15425090,ID:5425090,SiteID:14,Type:formerAidText,Code:null,ParentId:0,InnerCode:166347,name:摘要,ShortName:null,SubName:null,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:5425082,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:5425091,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2015-07-15 17:07:29.0,ModifyUser:Admin,ModifyTime:2021-11-02 22:33:48.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2015-07-01 00:00:00.0,SearchTitle:摘要,ISBN:978-7-5097-7714-5,BookTitle:中国视听新媒体发展报告（2015）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:摘要,_RowNo:3
CommonID:DIR_15425092,ID:5425092,SiteID:14,Type:formerAidText,Code:null,ParentId:0,InnerCode:166348,name:Abstract,ShortName:null,SubName:null,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:5425082,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:5425093,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2015-07-15 17:07:29.0,ModifyUser:Admin,ModifyTime:2021-11-02 22:33:48.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2015-07-01 00:00:00.0,SearchTitle:Abstract,ISBN:978-7-5097-7714-5,BookTitle:中国视听新媒体发展报告（2015）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:Abstract,_RowNo:4
CommonID:DIR_15425094,ID:5425094,SiteID:14,Type:formerAidText,Code:null,ParentId:0,InnerCode:166349,name:携手共创中国网络视听业美好未来（代序）,ShortName:null,SubName:null,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:5425082,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:5425095,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2015-07-15 17:07:29.0,ModifyUser:Admin,ModifyTime:2021-11-02 22:33:48.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2015-07-01 00:00:00.0,SearchTitle:携手共创中国网络视听业美好未来（代序）,ISBN:978-7-5097-7714-5,BookTitle:中国视听新媒体发展报告（2015）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:携手共创中国网络视听业美好未来（代序）,_RowNo:5
CommonID:DIR_15425096,ID:5425096,SiteID:14,Type:part,Code:null,ParentId:0,InnerCode:166350,name:BⅠ 总论,ShortName:null,SubName:null,EnTitle:BⅠ Pandect,EnShortTitle:null,EnSubTitle:null,Level:1,BookId:5425082,AbstractCH:,AbstractEN:,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:5425145,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:b1201501010010185_001,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2015-07-15 17:07:29.0,ModifyUser:Admin,ModifyTime:2021-11-02 22:33:48.0,HitCount:5,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2015-07-01 00:00:00.0,SearchTitle:总论,ISBN:978-7-5097-7714-5,BookTitle:中国视听新媒体发展报告（2015）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:总论,_RowNo:6
总论
CommonID:DIR_15425146,ID:5425146,SiteID:14,Type:part,Code:null,ParentId:0,InnerCode:166351,name:BⅡ 行业扫描,ShortName:null,SubName:null,EnTitle:BⅡ Industry Annual Progress,EnShortTitle:null,EnSubTitle:null,Level:1,BookId:5425082,AbstractCH:,AbstractEN:,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:5425624,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:b1201501010010185_002,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2015-07-15 17:07:29.0,ModifyUser:Admin,ModifyTime:2021-11-02 22:33:48.0,HitCount:4,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2015-07-01 00:00:00.0,SearchTitle:行业扫描,ISBN:978-7-5097-7714-5,BookTitle:中国视听新媒体发展报告（2015）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:行业扫描,_RowNo:7
行业扫描
CommonID:DIR_15425625,ID:5425625,SiteID:14,Type:part,Code:null,ParentId:0,InnerCode:166352,name:BⅢ 专题研究 BⅢ-1 融合发展,ShortName:null,SubName:null,EnTitle:BⅢ Focuses Media Convergence,EnShortTitle:null,EnSubTitle:null,Level:1,BookId:5425082,AbstractCH:,AbstractEN:,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:5425785,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:b1201501010010185_003,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2015-07-15 17:07:31.0,ModifyUser:Admin,ModifyTime:2021-11-02 22:33:48.0,HitCount:5,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2015-07-01 00:00:00.0,SearchTitle:专题研究 BⅢ-1 融合发展,ISBN:978-7-5097-7714-5,BookTitle:中国视听新媒体发展报告（2015）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:专题研究 BⅢ-1 融合发展,_RowNo:8
专题研究 BⅢ-1 融合发展
CommonID:DIR_15425786,ID:5425786,SiteID:14,Type:part,Code:null,ParentId:0,InnerCode:166353,name:BⅢ专题研究 BⅢ-2 产业模式创新,ShortName:null,SubName:null,EnTitle:BⅢ Focuses Industrial Innovation,EnShortTitle:null,EnSubTitle:null,Level:1,BookId:5425082,AbstractCH:,AbstractEN:,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:5425910,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:b1201501010010185_004,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2015-07-15 17:07:31.0,ModifyUser:Admin,ModifyTime:2021-11-02 22:33:48.0,HitCount:4,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2015-07-01 00:00:00.0,SearchTitle:BⅢ专题研究 BⅢ-2 产业模式创新,ISBN:978-7-5097-7714-5,BookTitle:中国视听新媒体发展报告（2015）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:BⅢ专题研究 BⅢ-2 产业模式创新,_RowNo:9
BⅢ专题研究 BⅢ-2 产业模式创新
CommonID:DIR_15425911,ID:5425911,SiteID:14,Type:part,Code:null,ParentId:0,InnerCode:166354,name:BⅣ 环球视野,ShortName:null,SubName:null,EnTitle:BⅣ Global Perspective,EnShortTitle:null,EnSubTitle:null,Level:1,BookId:5425082,AbstractCH:,AbstractEN:,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:5426067,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:b1201501010010185_005,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2015-07-15 17:07:31.0,ModifyUser:Admin,ModifyTime:2021-11-02 22:33:48.0,HitCount:4,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2015-07-01 00:00:00.0,SearchTitle:环球视野,ISBN:978-7-5097-7714-5,BookTitle:中国视听新媒体发展报告（2015）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:环球视野,_RowNo:10
环球视野
CommonID:DIR_15426068,ID:5426068,SiteID:14,Type:part,Code:null,ParentId:0,InnerCode:166355,name:BⅤ 声音·观点,ShortName:null,SubName:null,EnTitle:BⅤ Voices & Views,EnShortTitle:null,EnSubTitle:null,Level:1,BookId:5425082,AbstractCH:,AbstractEN:,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:5426110,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:b1201501010010185_006,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2015-07-15 17:07:31.0,ModifyUser:Admin,ModifyTime:2021-11-02 22:33:48.0,HitCount:5,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2015-07-01 00:00:00.0,SearchTitle:声音·观点,ISBN:978-7-5097-7714-5,BookTitle:中国视听新媒体发展报告（2015）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:声音·观点,_RowNo:11
声音·观点
CommonID:DIR_15426111,ID:5426111,SiteID:14,Type:part,Code:null,ParentId:0,InnerCode:166356,name:BⅥ 附录,ShortName:null,SubName:null,EnTitle:BⅥ Appendix,EnShortTitle:null,EnSubTitle:null,Level:1,BookId:5425082,AbstractCH:,AbstractEN:,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:5426219,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:b1201501010010185_007,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2015-07-15 17:07:31.0,ModifyUser:Admin,ModifyTime:2021-11-02 22:33:48.0,HitCount:7,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2015-07-01 00:00:00.0,SearchTitle:附录,ISBN:978-7-5097-7714-5,BookTitle:中国视听新媒体发展报告（2015）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:附录,_RowNo:12
附录
CommonID:DIR_15426220,ID:5426220,SiteID:14,Type:backAidText,Code:null,ParentId:0,InnerCode:166357,name:《中国视听新媒体发展报告（2015）》撰稿人名单,ShortName:null,SubName:null,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:5425082,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:5426221,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2015-07-15 17:07:31.0,ModifyUser:Admin,ModifyTime:2021-11-02 22:33:48.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2015-07-01 00:00:00.0,SearchTitle:《中国视听新媒体发展报告（2015）》撰稿人名单,ISBN:978-7-5097-7714-5,BookTitle:中国视听新媒体发展报告（2015）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:《中国视听新媒体发展报告（2015）》撰稿人名单,_RowNo:13
CommonID:DIR_15426222,ID:5426222,SiteID:14,Type:backAidText,Code:null,ParentId:0,InnerCode:166358,name:皮书数据库,ShortName:null,SubName:null,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:5425082,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:5426223,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2015-07-15 17:07:31.0,ModifyUser:Admin,ModifyTime:2021-11-02 22:33:48.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2015-07-01 00:00:00.0,SearchTitle:皮书数据库,ISBN:978-7-5097-7714-5,BookTitle:中国视听新媒体发展报告（2015）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:皮书数据库,_RowNo:14
您现在所在的位置：
京公网安备11010202003507号